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Apprentice Digital Marketer - IlEX ILEX CONTENT STRATEGIES LIMITED

The primary role of our digital marketer is to define, design, build and implement marketing campaigns across a variety of off/online and social media platforms to drive customer acquisition, customer engagement and customer retention. This is a remote role with regular team meet ups in the Chichester area.

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Closing date: 06 Oct 2022

Apprenticeship summary

  • Annual wage

    £9,429.52 to £18,623.80

    Wages will be based on National Minimum depending on age; From April 2022 23 and Over - £9.50 21 to 22 - £9.18 18 to 20 - 6.83 Under 18 - £4.81

    Wages explained

    Apprentices are paid for their normal working hours and training that's part of their apprenticeship (usually one day per week).

    Minimum Wage Rates
  • Working week

    Monday - Friday 8:30am - 5:00pm

    Total hours per week: 37.7

  • Expected duration

    15 Months

  • Possible start date

    12 Nov 2022

  • Date posted

    01 Aug 2022

  • Apprenticeship level

    Advanced
    Level 3 (A level)

  • Reference number

    VAC1000071240

  • Positions

    1 available

What will the apprentice be doing?

Energetic self-starter wanted to join a fast-growing international business-to-business technology marketing agency with clients in Asia, Middle East, Europe, and North America.

As part of a young but growing business the applicant will be required to have good writing skills with an interest in writing for business and an ability to have a go and ask questions when needed.

You will be required to create social media calendars, press releases, blog posts, and other written material for business audiences so being comfortable using social media platforms is crucial. We manage the social media channels for a number of B2B clients.

You will distribute press releases and contact journalists to get stories placed, building a rapport with both the B2B and national press. There is an element of PR to this job and if a candidate wanted to specialise in the PR element we would look at ways of making that happen if they were the right fit.

As the pace of life in the office is fast, no two days are ever the same and an ability to work independently and a willingness to be proactive and get involved are essential.

Getting the candidate with the right attitude is key for us. We need someone with a hunger to learn and succeed. This is a unique role that will give you hands on experience working with international businesses from day one.

After successful completion of the apprenticeship any candidates made permanent staff members will be able to travel internationally to meet clients and attend industry events. Having a willingness to learn and a passion for delivering excellent work are essential.

An interest in technology and telecoms, or a willingness to learn about these industries is an advantage, as is an interest in the B2B sector.

Your duties will include:

Devising marketing content on a variety of marketing and social platforms
Researching and analysing information on the digital environment to inform short and long term digital communications strategies and campaigns
Recommending and applying effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
Reviewing, analysing and reporting data trends using Google systems
Delivering excellent customer service to clients

What training will the apprentice take and what qualification will the apprentice get at the end?

You will undertake the Digital Marketer Level 3 apprenticeship. 

Apprentices will receive a mixture of on and off-the-job training in addition to monthly sessions with a Training Coach. Training will be provided at our Training Centre in Brighton and our Training Coaches will offer support and guidance in the workplace where apprentices will gain on-the job experience to build the necessary skills, knowledge, and behaviours they need to begin their career in Digital Marketing.

​The Apprenticeship includes:

BCS Certificate in Marketing Principles
BCS Certificate in Principles of Coding
Google Analytics IQ

Portfolio:

Apprentices will be required to build a portfolio of evidence of workplace activities to demonstrate that they have achieved the required level of skills and knowledge for the qualification programme.

During the 15 months of training you will learn cutting edge theory and industry practice across three Knowledge Modules:

Marketing Principles – starting with the basics you will learn how to effectively target customers based on their wants and desires as well as how the sales and marketing funnels work. You will understand what makes customers buy or not buy and how marketing can influence this as well as how to effectively focus on target markets and manage customers to make them loyal to a business.

How the Web Works – delving into the techniques you will learn the Principles of Coding and how marketers create effective websites, designs and user interfaces. This includes how web design and development drive engagement and conversions.

Driving Return on Investment – using data to create detailed customer insight, you will learn how to use industry-leading platforms (including Google Analytics) to understand the online customer journey and improve your marketing based on customer usage of your website.

Functional Skills:

English and maths Level 2 - if GCSE Grade C or above, (level 4-9) has not already been achieved.

What is the expected career progression after this apprenticeship?

After successful completion of the apprenticeship any candidates made permanent staff members will be able to travel internationally to meet clients and attend industry events. Having a willingness to learn and a passion for delivering excellent work are essential.


Requirements and prospects

Desired skills and personal qualities

Communication skills, IT skills, Attention to detail, Organisation skills, Customer care skills, Presentation skills, Logical, Team working, Creative, Writing Skills, Digital Marketing Knowledge, Business Skills

Qualifications

GCSE or equivalent English Language (Grade A-C or 4-9) Essential
GCSE or equivalent Maths (Grade A-C or 4-9) Essential
A Level or equivalent Business (Grade Pass) Essential
A Level or equivalent Media or IT (Grade Pass) Essential

Things to consider

This is a remote role, with regular team meet ups in the Chichester / Goodwood area.

About the employer

Ilex Content Strategies is a small but rapidly growing content and communications agency based in Chichester, West Sussex. We serve technology and telecoms companies around the world with clients in Asia, Middle East, Africa, Europe, and North and South America. We combine Editorial Content, PR, Social Media and Advertising to achieve our clients’ business objectives. Offline or online, we put content first to make marketing and communications efficient and effective.

Employer

ILEX CONTENT STRATEGIES LIMITED

Address

STOCKLUND HOUSE

EAST STREET

CHICHESTER

PO19 1JE

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Training

Training provider

CREATIVE PROCESS DIGITAL LTD

Contact

David Everett

david@creativeprocessdigital.com

01273 232273

Apprenticeship standard

Digital marketer

Level 3 (A level)


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