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Digital Marketer Apprenticeship ADEPT CARE HOMES LIMITED

This role is ideal if you are creative and a confident communicator, looking to start or develop your career in Marketing. As a Digital Marketing Apprentice, you will be involved in all our multi-channel campaigns. You will also help create, run and monitor a range of digital campaigns across a variety of online and social media platforms.

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Closing date: 19 Aug 2022

Apprenticeship summary

  • Annual wage

    £12,000.00

  • Working week

    Monday - Friday 9am - 5pm

    Total hours per week: 40

  • Expected duration

    18 Months

  • Possible start date

    30 Sep 2022

  • Date posted

    20 Jul 2022

  • Apprenticeship level

    Advanced
    Level 3 (A level)

  • Reference number

    VAC1000067688

  • Positions

    1 available

What will the apprentice be doing?

  • To help plan, create, implement, and monitor digital marketing campaigns to promote our homes to our target audiences
  • To be involved in offline marketing campaigns and events, as required, to integrate with the online activity.
  • To work to the brand guidelines and marketing briefs to meet deadlines.
  • To get involved in planning, creating, running and monitoring multi-channel campaigns to attract and retain potential residents, using own, customer and industry insights where appropriate.
  • To help to upload content and imagery in line with our policy to the website, social media channels and other relevant websites, such as carehome.co.uk, when required.
  • To get involved in increasing engagement via social media channels.
  • To learn how to analyse and interpret data on a variety of topics including Google Analytics, GoogleAds and carehome.co.uk and the effectiveness of campaigns.
  • To help source information and present it in a variety of formats including content for websites, social media activity, online newsletters, adverts, printed course leaflets and brochures.
  • To monitor and replying to online enquiries, including bookings for events and requests for information.
  • To create online surveys on SurveyMonkey or Google Forms, when required.
  • To undertake such other duties as may reasonably be required at your initial place of work or at other locations in the College catchment area.

 

 

What training will the apprentice take and what qualification will the apprentice get at the end?

Digital Marketer Apprenticeship Standard Level 3 delivered in the workplace with principles of coding delivered via Teams over two days.

Includes CIM Level 3 Award in Digital Marketing Fundamentals delivered over an 8 week period via Teams for 3hrs each week.

Functional skills Maths  and English- if required

Option for Business Skills workshops (1/2 day a fortnight online)

 

What is the expected career progression after this apprenticeship?

Potential for a permanent role depending on performance.


Requirements and prospects

Desired skills and personal qualities

Communication skills, IT skills, Attention to detail, Creative

Qualifications

GCSE or equivalent English (Grade 3 or equivalent D GCSE) Essential
GCSE or equivalent Maths (Grade 3 or equivalent D GCSE) Essential

About the employer

We provide residential care and residential dementia care in our family-run, Midlands-based care homes. Offering a high standard of care at reasonable prices and help our residents to lead enriched, happy, and fulfilled lives, supported by a friendly, caring team. Our homes offer a fun and engaging social program so that residents can continue to enjoy interests that they like and try out new activities. Our residents enjoy tasty home-cooked food in a comfortable, homely and compassionate environment. Families and friends can join in with our daily activities offering reassurance that residents’ happiness and well-being is at the heart of everything we do.

Employer

ADEPT CARE HOMES LIMITED

Address

Homes Support Centre 1 Lutterworth Road

Burbage

Hinckley

LE10 2DJ

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Training

Training provider

NORTH WARWICKSHIRE AND SOUTH LEICESTERSHIRE COLLEGE

Apprenticeship standard

Digital marketer

Level 3 (A level)


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