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The PR Apprentice is a hands-on role across several client accounts. The role will include supporting client teams with research, reporting, drafting content and liaising with journalists. It would suit a self-starter with strong communication skills who loves the media, is excited by tech, and can demonstrate a creative flair.

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Closing date: 22 Aug 2022

Apprenticeship summary

  • Annual wage


    • Company Pension • Health cash plan

  • Working week

    Monday to Friday, 9:00 – 17:15

    Total hours per week: 36.25

  • Expected duration

    18 Months

  • Possible start date

    19 Sep 2022

  • Date posted

    27 Jul 2022

  • Apprenticeship level

    Level 4 (Higher national Certificate)

  • Reference number


  • Positions

    1 available

What will the apprentice be doing?

This is a fantastic opportunity for an ambitious someone with a genuine desire to start their career at a fast-growing, dynamic and highly motivated tech PR agency. If you get excited about tech then you’ll love it at Wildfire. 

And you’ll do interesting things for them: media relations of course, but also run social campaigns, build SEO presence, run content-based initiatives and support inbound market campaigns. Our clients range from the very big to small start-ups, so you’ll get hands on in large-scale projects and also influence creative ideas and stories for smaller companies.

PR activities

You will be required to undertake (but not be restricted to) the following activities as part of your role.

·         Content creation: Writing a variety of copy for client communication and/or the media (including articles, news releases, blogs, and case studies)

·         Social media: Using social media in a strategic and effective way for individual company executives and brand channels (including drafting posts, managing engagement and tracking analytics)

·         Media liaison: Day to day contact with target media to generate coverage opportunities and positive ongoing relationships with key journalists

·         Deliver PR campaigns: Supporting the team with ideas and in creating new campaigns, working to deliver a strategy for a client or organisation

·         Reporting and evaluation: Collating reports, monitoring for coverage and assisting in evaluating the effectiveness of PR campaigns and measuring their impact

·         Research: Conducting research for the team and/or clients and reporting key details

·         Presentation: Helping to develop and deliver presentations internally & externally

·         Events: Planning, organising and co-coordinating events, meeting the objectives of the brief.

·         Financial admin: supporting teams with small finance processes such as raising purchase orders

Working with people

·         Professional relationships: Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication. Ensuring supervisors and coaches are aware of work-in-progress and are briefed when any problems arise. Working with teams to achieve goals and promote a motivated work environment.

·         Networking: Building a professional network of other PR professionals whilst maintaining a positive company and personal image 

What training will the apprentice take and what qualification will the apprentice get at the end?

·         You will develop a wide understanding of Public Relations and the impact it has on businesses

·         As a Public Relations and Communications Apprentice, you will follow a Level 4 Public Relations Assistant apprenticeship standard, which is a nationally recognised qualification route with a Diploma.

·         This will involve “on the job” training, virtual visits from an Apprenticeship Coach, an internal line manager to provide ongoing guidance, online learning and creating a portfolio of evidence

·         Functional Skills in maths and English if required

·         You will be working towards an End-Point Assessment (EPA) which will determine if he/she has the knowledge, skills, and behaviours listed in the PR & Communications Assistant Standard

·         The apprentice must follow company and training provider procedures at all times

What is the expected career progression after this apprenticeship?

The potential career path of a successful applicant will form part of discussions during the apprenticeship. Future employment opportunities within Wildfire may be available on completion.

Requirements and prospects

Desired skills and personal qualities

Communication skills, IT skills, Attention to detail, Organisation skills, Problem solving skills, Analytical skills, Team working, Creative, Initiative, Proactive self-starter, Social media, Interest in current affairs, A passion for technology, Genuine interest in PR, Flexible and willing to learn, Motivated and committed, A strong media interest


GCSE or equivalent English (Grade 9-4 (A*- C)) Essential
GCSE or equivalent Maths (Grade 9-4 (A*- C)) Desired
A Level or equivalent Creative subjects (Grade 5 (B)) Desired
A Level or equivalent English (and other writing-based subjects) (Grade 5 (B)) Desired
A Level or equivalent Humanities subjects (Grade 5 (B)) Desired

Things to consider

*You may be required to work flexible hours to meet the needs of clients.* Benefits offered: • 23 days annual leave (plus all UK bank holidays and an additional four days at Christmas) • Hybrid working (Three days in the office – Tuesdays and Thursdays plus another day of choice) • On-site Parking • Company socials • Wellness programme via Spill • PRCA membership via Wildfire company • Discounted gym membership (via Medicash)

About the employer

Wildfire is a multi-award-winning PR agency based in Kingston upon Thames that turns ambition into action. Whether working from our beautiful riverside office or taking advantage of our flexible working policies, our team of creative consultants help high-growth tech brands to make their ambitions a reality, through a combination of strategic thinking, bold ideas and brilliant results. Our clients do interesting things across a really wide range of industries, including everything from Oscar winning motion capture technologies used in the latest Hollywood blockbusters and console games to carbon removal technology trying to save the planet. Using our Think.Bold approach, we’ve helped big tech brands achieve their business goals — including the likes of Epson, Logitech, Microsoft, Raspberry Pi, Samsung and William Hill. As well as these ‘big name’ brands, we also work with cool start-ups and niche technology innovators in sectors including marketing tech, IT and AI. Behind all our great work, is a great team. Careers at Wildfire are different. Our creative and supportive work environment, built around flexibility and mental wellbeing is designed to help you thrive. Be bold, Be informed, Be exceptional, Be yourself and Do good are our values. They reflect who we are as an agency and as a team. We don’t subscribe to nonsense stereotypes or internal politics. We’re all about smart thinking and challenging ourselves. Having the confidence to express ideas and opinions, and to push the boundaries of what’s come before. Wildfire is a place to put your ambition into action, fulfil your potential and make a difference. Our culture does not encourage long hours, don’t expect a medal for getting in early and leaving last, you are more likely to get a chat about time management. We work hard, but not long into the night.








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Training provider



Stephanie Umebuani

Apprenticeship standard

Public relations and communications assistant

Level 4 (Higher national Certificate)

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