The PR Apprentice is a hands-on role across several client accounts. The role will include supporting client teams with research, reporting, drafting content and liaising with journalists. It would suit a self-starter with strong communication skills who loves the media, is excited by tech, and can demonstrate a creative flair.
Closing date: 22 Aug 2022
• Company Pension • Health cash plan
Total hours per week: 36.25
Possible start date
19 Sep 2022
27 Jul 2022
Level 4 (Higher national Certificate)
What will the apprentice be doing?
This is a fantastic opportunity for an ambitious someone with a genuine desire to start their career at a fast-growing, dynamic and highly motivated tech PR agency. If you get excited about tech then you’ll love it at Wildfire.
And you’ll do interesting things for them: media relations of course, but also run social campaigns, build SEO presence, run content-based initiatives and support inbound market campaigns. Our clients range from the very big to small start-ups, so you’ll get hands on in large-scale projects and also influence creative ideas and stories for smaller companies.
You will be required to undertake (but not be restricted to) the following activities as part of your role.
· Content creation: Writing a variety of copy for client communication and/or the media (including articles, news releases, blogs, and case studies)
· Social media: Using social media in a strategic and effective way for individual company executives and brand channels (including drafting posts, managing engagement and tracking analytics)
· Media liaison: Day to day contact with target media to generate coverage opportunities and positive ongoing relationships with key journalists
· Deliver PR campaigns: Supporting the team with ideas and in creating new campaigns, working to deliver a strategy for a client or organisation
· Reporting and evaluation: Collating reports, monitoring for coverage and assisting in evaluating the effectiveness of PR campaigns and measuring their impact
· Research: Conducting research for the team and/or clients and reporting key details
· Presentation: Helping to develop and deliver presentations internally & externally
· Events: Planning, organising and co-coordinating events, meeting the objectives of the brief.
· Financial admin: supporting teams with small finance processes such as raising purchase orders
Working with people
· Professional relationships: Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication. Ensuring supervisors and coaches are aware of work-in-progress and are briefed when any problems arise. Working with teams to achieve goals and promote a motivated work environment.
· Networking: Building a professional network of other PR professionals whilst maintaining a positive company and personal image
What training will the apprentice take and what qualification will the apprentice get at the end?
· You will develop a wide understanding of Public Relations and the impact it has on businesses
· As a Public Relations and Communications Apprentice, you will follow a Level 4 Public Relations Assistant apprenticeship standard, which is a nationally recognised qualification route with a Diploma.
· This will involve “on the job” training, virtual visits from an Apprenticeship Coach, an internal line manager to provide ongoing guidance, online learning and creating a portfolio of evidence
· Functional Skills in maths and English if required
· You will be working towards an End-Point Assessment (EPA) which will determine if he/she has the knowledge, skills, and behaviours listed in the PR & Communications Assistant Standard
· The apprentice must follow company and training provider procedures at all times
What is the expected career progression after this apprenticeship?
The potential career path of a successful applicant will form part of discussions during the apprenticeship. Future employment opportunities within Wildfire may be available on completion.
Requirements and prospects
Desired skills and personal qualities
GCSE or equivalent Maths (Grade 9-4 (A*- C)) Desired
A Level or equivalent Creative subjects (Grade 5 (B)) Desired
A Level or equivalent English (and other writing-based subjects) (Grade 5 (B)) Desired
A Level or equivalent Humanities subjects (Grade 5 (B)) Desired
Things to consider
About the employer
PUBLIC RELATIONS COMMUNICATIONS ASSOCIATION LIMITED
Public relations and communications assistant
Level 4 (Higher national Certificate)
Before you apply
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