Communications and PR Apprentice BRITISH INTL FREIGHT ASSOC
We are currently improving our communication channels. We are looking for someone who is passionate about making a difference; helping us to modernise how we communicate with members and the logistics industry. Example projects include our monthly Members magazine, virtual and in person events, Social Media content and eNewsletters
Closing date: 29 Jul 2022
- 28 days annual leave (plus bank holidays) - Company events - Employee discount reward scheme Then on completion of 3 month probation: - Pay increase of £1000 - Company pension - Access to BUPA healthcare scheme
Total hours per week: 35
Possible start date
05 Sep 2022
20 Jun 2022
Level 4 (Higher national Certificate)
What will the apprentice be doing?
BIFAlink – Support the Events & Communications Executive in producing the monthly member magazine. Task examples include attending editorial meetings, writing articles, gaining reader feedback, and suggesting improvements to the publication
BIFA Website – Support the ongoing development, improvement, and maintenance of BIFA's website. Task examples include publishing news articles, press releases, setting up new event pages and keeping existing content up to date
BIFA eNewsletters – Supporting the creation of the regular Member newsletters. Task examples include collating content, creating event updates, monitoring newsletter analytics. Using tools such as Mailchimp and our Customer Relationship Management system to ensure content is on brand and is delivered to the appropriate audiences
Industry Promotion – Support in promoting upcoming BIFA training courses and School/College engagement activity across all channels of BIFA communication
Social Media – Support with the planning and scheduling of social media activity for all BIFA updates. Support with the creation of assets in line with BIFA’s brand guidelines. Using tools such as Hootsuite and Canva to ensure content is delivered on time and in line with brand guidelines. Engage with followers and respond to comments
PR/Media – Support the creation of PR/Media content activity around all BIFA activity
- Support with the organisation, promotion, and facilitation of BIFA's calendar of Member and Industry events.
Example events: Young Forwarder Network (virtual and face to face), BIFA Freight Service Awards and Multimodal Exhibition.
Task examples include the preparation of member newsletters, website updates, social media content creation, supporting the running of the event on the day.
- Support the maintenance of the BIFA Marketing Planner to ensure all events are captured and are being marketed to members across all communication channels
Member Surveys – Support with creating and coordinating online surveys and producing data reports from the SmartSurvey tool to enable the relevant stakeholders to take appropriate action
Databases – Support the development of BIFA’s databases, subscriber groups and the various modal/regional segments, to ensure our communications target the correct audiences
Measurement – Utilise metrics such as member feedback, social media analytics and statistics from Mailchimp, FlippingBook and Google Analytics to feedback on the performance of our communications activity
Branded Templates – Support the BIFA secretariat in ensuring that their PowerPoint and Word documents are of a high quality, and are consistently in line with brand guidelines
BIFA Internal Communications – Assist with any bespoke projects.
What training will the apprentice take and what qualification will the apprentice get at the end?
- Level 4 HNC (On the completion of the Apprenticeship)
- CIPR Qualification (Funded by BIFA)
What is the expected career progression after this apprenticeship?
- Offered a full time role at BIFA
- Possible career routes include PR assistant, Communications Executive, Social Media executive, Events executive
Requirements and prospects
Desired skills and personal qualities
GCSE or equivalent Mathematics (Grade 4+) Essential
A Level or equivalent English (Grade B+) Desired
BTEC or equivalent Digital Content Publishing (Grade Pass) Desired
Things to consider
About the employer
SEETEC BUSINESS TECHNOLOGY CENTRE LIMITED
Public relations and communications assistant
Level 4 (Higher national Certificate)
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