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Digital Marketing Apprentice CUSTOM CRUISERS LTD

This role would give the right person and opportunity to work within the development of the new marketing team for Custom Cruisers Limited. The role will focus around designing of social media posts, campaigns and general marketing. Working to produce and deliver content online and through in person marketing.

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Closing date: 19 Aug 2022

Apprenticeship summary

  • Annual wage


  • Working week

    Tuesday - Friday 9.00am - 5.00pm Saturday 9.00am - 6.00pm 1 hour lunch

    Total hours per week: 36

  • Expected duration

    18 Months

  • Possible start date

    22 Aug 2022

  • Date posted

    03 Jun 2022

  • Apprenticeship level

    Level 3 (A level)

  • Reference number


  • Positions

    1 available

What will the apprentice be doing?

We are looking for an enthusiastic and imaginative digital marketer to join our team and help support us in the set up and implementation of our digital marketing that has a firm interest in social media and marketing.

You would work with us on the implementation of our online marketing strategy, planning and delivering digital marketing content and managing our website. In addition, you would manage any inbound communications through our website and social media channels to ensure positive brand engagements and report back to the other team members.

Key roles and responsibilities:


  •  Manage and maintain the organisation’s website(s)
  •  Write and optimise content for the website 
  • Track and analyse website traffic flow and provide regular internal reports 
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion 
  • Continually work on optimising the Search Engine Optimization of the website(s) 
  • Edit images, videos and other materials, proof read copy and design basic marketing collateral and presentations 
  • Report any errors or bugs in online content 
  • Support with inbound leads through the website

Social media channels: 

  • Set up and manage social media channels for Twitter, Facebook, Instagram, LinkedIn, YouTube and Pinterest  Write and optimise content for social networking accounts 
  • Implement a social media strategy 
  • Design and create posts per week for each channel 
  • Provide real time responses to questions/queries via social channels
  • Marketing material/content

Design basic marketing collateral: 

  • Develop and manage digital marketing campaigns/press releases
  • Write copy for email marketing campaigns
  • Proof read creative copy and obtain approval of marketing materials 
  • Edit and post videos, podcasts and audio content to online sites 
  • Identify potential award opportunities, plan for and draft award applications
  • Plan key project photography, deliver photography and draft case studies to support new business acquisition

Marketing planning:

  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing 
  • Work with the senior team on creating a marketing calendar 
  • Work with the senior team to co-ordinate a programme of events, exhibitions and trade shows to generate new business and brand awareness 
  • Support the client services team in the development and provision of marketing information to support their roles
  • Support in organising company/client events
  • Co-ordinate internal marketing  Provide reporting and analyses of marketing activity to support with future planning and budgets 
  • Create and manage client database using a customer relationship management (CRM) system 

This is a small chunk of the tasks that will be available You may also occasionally be involved in other marketing initiatives over and above pure digital marketing.

What training will the apprentice take and what qualification will the apprentice get at the end?

Digital Marketer Level 3-


Functional Skills English and Maths ( Level 2 is required )

18-21 month duration


Please note that as this is an apprenticeship standard you will be required to sit an end point assessment.

Please refer to above link for more information.

What is the expected career progression after this apprenticeship?

Potential opportunity for a permanent role within the company following successful completion of the apprenticeship

Requirements and prospects

Desired skills and personal qualities

Communication skills, Organisation skills, Creative, Initiative, Friendly, Approachable, Pro-active, Thorough


GCSE or equivalent Maths and English (Grade A*-C/ 9-4) Desired

Things to consider

Skills required: Educated to a high level of IT and Maths A passion for marketing and social media Knowledge of Microsoft packages Working knowledge of Photoshop

About the employer

Custom Cruisers are a leading brand that retails custom car and motorcycle parts worldwide. They have been in business for 34 years.




Unit 5B Monk Road



DE55 7RL

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Training provider


Apprenticeship standard

Digital marketer

Level 3 (A level)

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