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Apprentice Digital Marketing Executive - Carden IT Group Carden It Group Ltd

We are looking for a Digital Marketing Executive, that will be primarily focused on helping to build WordPress websites, blogging, and social media campaigns. We're seeking a keen and enthusiastic apprentice to support us in delivering digital marketing campaigns across a range of clients. We'll provide the training, experience and support!

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Closing date: 20 Jul 2022

Apprenticeship summary

  • Annual wage

    £14,625.00

  • Working week

    Mon - Fri: 9am to 5:30pm We work 37.5 hours a week & there are degrees of flexi-time available. You can decide when they want to start, some start as early as 7am, some as late as 10am. You can’t change every day, but can change every so often.

    Total hours per week: 37.50

  • Expected duration

    15 months

  • Possible start date

    01 Aug 2022

  • Date posted

    25 May 2022

  • Apprenticeship level

    Advanced
    Level 3 (A level)

  • Reference number

    VAC001846970

  • Positions

    2 available

Responsibilities:

  • Carry out keyword research to identify the most relevant and valuable keywords to target
  • Provide on-site SEO recommendations
  • Auditing client sites to discover technical roadblocks and provide solutions
  • Analyse client backlinks and discovery of opportunities to gain fresh links
  • Analysing competitor sites to discover gaps and new opportunities
  • Support new client pitches and existing client campaigns
  • Help to execute on-site and off-site SEO strategies for a range of clients in a host of industries
  • Complete performance reports using programs such as Google Analytics
  • Provide ad-hoc support to our clients
  • Support the creation of optimised content
  • Keep up to date with the latest SEM technology, SEO updates and industry changes
  • Produce recommendations and follow-up of implementations
  • Support new client pitches and existing client campaigns
  • Help to contribute to the company blog and other external communications

Website:

Install Wordpress in website hosting.

Install basic content – usually a prebuilt theme.

Follow a Microsoft Word document amending content – adding text, images etc. 

Testing on various platforms.

Running basic assessment tools.

Online presence:

Writing blog articles across various industries.

Assessing the quality of websites and conversions.

Social media:

Building campaigns to increase engagement.

Optimising social pages – graphics & intro’s.

Inventing ideas and strategies, for example writing video scripts and content.


Requirements and prospects

Desired skills

  • Good general IT knowledge in apps such as Outlook, Word, Excel. 
  • Ability to learn new IT technologies as part of the role such as Google Analytics, Search Console etc 

Personal qualities

  • Strong interest in Digital Marketing
  • Willingness to learn and embrace the industry
  • Excellent time keeping
  • Excellent written language 
  • Excellent attention to detail 
  • A friendly and responsive manner

Desired qualifications

  • A minimum of 5 GCSE including maths and English grade C/4 or above.
  • Strong digital literacy & IT capability. 

Future prospects

92% of our employers offer their apprentice a full-time job upon completion of their training. This is up to you to make it happen by having a good attitude, being hungry to learn, and become a highly valued member of the team. After successful completion of the apprenticeship, any candidates are made permanent staff members. Having a willingness to learn and a passion for delivering excellent work are essential.

Things to consider

  • Bus stop outside the office
  • Falmer train station on the same road, although quite a long road and quite a walk

About the employer

It is our mission and vision to deliver innovative and cost-effective IT solutions and support to our clients at a level of service that exceeds expectations. The delivery of this product model is ensured by our investment in people with the aim to ensure our colleagues are leaders in their field.

We strive on honesty and transparency - speaking in plain, understandable and simple terms which enable our client’s decision-makers to spend their time driving their business forward. It is our promise and guarantee that we will never oversell and will always recommend the most future-proof solution to our clients.

Carden IT Group, which contains 5 companies, 1 of which is Carden IT Services and is 15 years old, another is Carden Digital Marketing, which is 4 years old. Carden Digital was born due to Carden IT Services requiring an in-house team, while offering personal Digital Marketing services to companies UK wide. We have some great clients already (further growth delayed by covid), offer a very personal service, and help companies grow vis lead generation, brand awareness and online presence.

Employer

Carden It Group Ltd

Address

Castle House

Sea View Way

BRIGHTON

BN2 6NT

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Training

Training provider

CREATIVE PROCESS DIGITAL LTD

Applications for this apprenticeship are being processed by CREATIVE PROCESS DIGITAL LTD

Contact

David Everett 01273 232273 david@creativeprocessdigital.com

Digital marketer level 3 standard 

You will undertake the Digital Marketer Level 3 apprenticeship. 

Apprentices will receive a mixture of on and off-the-job training in addition to monthly sessions with a Training Coach. Training will be provided at our Training Centre in Brighton and our Training Coaches will offer support and guidance in the workplace where apprentices will gain on-the job experience to build the necessary skills, knowledge, and behaviours they need to begin their career in Digital Marketing.

​The Apprenticeship includes:

  • BCS Certificate in Marketing Principles
  • BCS Certificate in Principles of Coding
  • Google Analytics IQ

Portfolio:

Apprentices will be required to build a portfolio of evidence of workplace activities to demonstrate that they have achieved the required level of skills and knowledge for the qualification programme.

During the 15 months of training you will learn cutting edge theory and industry practice across three Knowledge Modules:

Marketing Principles – starting with the basics you will learn how to effectively target customers based on their wants and desires as well as how the sales and marketing funnels work. You will understand what makes customers buy or not buy and how marketing can influence this as well as how to effectively focus on target markets and manage customers to make them loyal to a business.

How the Web Works – delving into the techniques you will learn the Principles of Coding and how marketers create effective websites, designs and user interfaces. This includes how web design and development drive engagement and conversions.

Driving Return on Investment – using data to create detailed customer insight, you will learn how to use industry-leading platforms (including Google Analytics) to understand the online customer journey and improve your marketing based on customer usage of your website.

Functional Skills:

English and maths Level 2 - if GCSE Grade C or above, (level 4-9) has not already been achieved.

Apprenticeship standard

Digital marketer

Level 3 (A level)


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