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Digital Content and Marketing Apprentice - The Werks Group The Werks Group

The Werks Group are looking for a Digital Content and Marketing Apprentice based in Brighton, East Sussex.

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Closing date: 11 Jul 2022

Apprenticeship summary

  • Weekly wage

    £232.00

  • Working week

    9am – 5pm (additional hours consummate to the post)

    Total hours per week: 37.50

  • Expected duration

    15 months

  • Possible start date

    28 Jul 2022

  • Date posted

    19 May 2022

  • Apprenticeship level

    Advanced
    Level 3 (A level)

  • Reference number

    VAC001846573

  • Positions

    1 available

KEY ROLE

  • Contributing to the Werks Group Social Media (digital content) on various platforms
  • Updating social media accounts
  • Undertaking marketing to identify relevant social media topics
  • Writing social media content
  • Utilising email marketing platforms
  • Developing new marketing campaigns
  • Ensuring that digital content is accessible on all platforms
  • Collect and analyse likes, shares and retweets on Facebook, Twitter and Linked in
  • Contributing to the development of the Werks Group website
  • Carry out reception duties and meeting clients
  • Answering phone calls, emails and dealing with customer enquiries
  • General office administration including filing and keeping / updating records

General responsibilities as a Werks Group employee

As a member of the Werks Group team you must:

  • Be a competent first point of contact for Werks Group clients
  • Provide a courteous, professional and helpful service to all our clients and suppliers
  • Represent The Werks Group in a professional light and act appropriately at all times
  • Never discuss or disclose confidential matters regarding clients or other members of staff
  • Be an honest and reliable team player
  • Know your capabilities and if you are unsure of something ask for help
  • Do not play music loudly in reception areas or main office.
  • Not use inappropriate language in front of clients or visiting general public.
  • Treat everyone you meet equally, politely and in line with our Equal Opportunities Policy

Day to day tasks

 

As Digital Content and Marketing apprentice, you will:

 

  • Update social media accounts
  • Contribute to new campaigns
  • Carry out reception duties and answer the companies phone
  • Undertake administration related to the role
  • Ensure digital content is up to date and relevant
  • Help ensure that all front of house spaces are kept clean and tidy

 

 

Responsibility: All sites

 

 

 

Weekly Tasks

As Digital Content and Marketing apprentice, you will:

  • Update the Werks Group website appropriate
  • Contribute to new marketing campaigns
  • Use google analytics to measure the impact of social media undertaken

Responsibility All sites

Additional Tasks

  • Wherever possible to try and resolve situations with the support of the Management
  • Support on additional tasks that arise within the company as a whole
  • Inform Management of all events, problems and trouble-shooting that may be needed

Requirements and prospects

Desired skills

  • A good level of English both written and verbal is essential
  • Excellent verbal and written skills
  • Excellent time management and organisation skills
  • Experience and up to date knowledge of social media
  • Excellent customer skills and telephone manner
  • Has initiative and problem-solving skills

Personal qualities

  • A good level of English both written and verbal is essential
  • We are looking for a candidate that wants a career in Digital Marketing
  • Positive & polite telephone manner
  • Flair for creative writing and marketing
  • Ability to multi-task
  • Able to work as part of a team
  • Punctual and reliable
  • Keen to learn and develop new skills/knowledge
  • Positive and enthusiastic attitude
  • Fun and confident personality

Desired qualifications

GCSEs at grades A*-C/9-4 (or equivalent) in maths and English

Preferred candidates will be educated to GCSE / A Level (or equivalent) and have good IT/Digital skills.

Future prospects

Ongoing employment for the right candidate if circumstances allow. (Most of our apprentices work hard, achieve their apprenticeship qualification, develop sought-after skills and are then employed on an ongoing basis after their apprenticeship). The Werks has an excellent track record of developing their team and have had past experience in having apprentices in the business before.

Creative Process Digital currently have a 92% retention rate of apprentices being offered permanent employment at the end of their apprenticeship.

Things to consider

Travel & Commute - A short walk from Brighton Train Station & Bus Routes along the coast. 

There may be some traveling required between hubs. 


About the employer

Exciting things are happening in Brighton, hundreds of new companies have been born in the past couple of years, employing thousands of people and generating a sense of community, excitement and entrepreneurship in the area.

The Werks Group houses a wealthy community of industry talents; the individuals and companies which work here are open, creative, accessible and among the best in the City. Together they produce an unbelievable range of innovative projects, working in web production, design, programming, PR, marketing, usability, photography, architecture, legal, business support, publishing, software, creating a vibrant social network of well-connected businesses. We’re proud of our spaces and the growing collective and would love to talk to you about joining us.

Employer

The Werks Group

Address

15 17

Middle Street

Brighton

BN1 1AL

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Training

Training provider

CREATIVE PROCESS DIGITAL LTD

Applications for this apprenticeship are being processed by CREATIVE PROCESS DIGITAL LTD

Contact

David Everett 01273 232273 david@creativeprocessdigital.com

You will undertake the Digital Marketer Level 3 apprenticeship. 

Apprentices will receive a mixture of on and off-the-job training in addition to monthly sessions with a Training Coach. Training will be provided at our Training Centre in Brighton and our Training Coaches will offer support and guidance in the workplace where apprentices will gain on-the job experience to build the necessary skills, knowledge, and behaviours they need to begin their career in Digital Marketing.

​The Apprenticeship includes:

  • BCS Certificate in Marketing Principles
  • BCS Certificate in Principles of Coding
  • Google Analytics IQ

Portfolio:

Apprentices will be required to build a portfolio of evidence of workplace activities to demonstrate that they have achieved the required level of skills and knowledge for the qualification programme.

During the 15 months of training you will learn cutting edge theory and industry practice across three Knowledge Modules:

Marketing Principles – starting with the basics you will learn how to effectively target customers based on their wants and desires as well as how the sales and marketing funnels work. You will understand what makes customers buy or not buy and how marketing can influence this as well as how to effectively focus on target markets and manage customers to make them loyal to a business.

How the Web Works – delving into the techniques you will learn the Principles of Coding and how marketers create effective websites, designs and user interfaces. This includes how web design and development drive engagement and conversions.

Driving Return on Investment – using data to create detailed customer insight, you will learn how to use industry-leading platforms (including Google Analytics) to understand the online customer journey and improve your marketing based on customer usage of your website.

Functional Skills:

English and maths Level 2 - if GCSE Grade C or above, (level 4-9) has not already been achieved.

Apprenticeship standard

Digital marketer

Level 3 (A level)


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