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Sales and EV Expert Apprenticeship Robins & Day

This exciting apprenticeship programme is ideal for someone who enjoys engaging with people, a challenging and varied working environment and who wants to develop a long-term career with an ambitious automotive brand. This is a fantastic opportunity for the right candidate.

This apprenticeship requires you to apply through the employer's website.

Apply now

Closing date: 09 Jun 2022

Apprenticeship summary

  • Annual wage


  • Working week

    Monday to Friday 8.30am - 5.30pm, however, each of our retailers will have different requirements. Total hours per week: 40.00. All learners will be required to work the minimum apprenticeship duration of 30 hours per week.

    Total hours per week: 40.00

  • Expected duration

    12 months

  • Possible start date

    16 Jun 2022

  • Date posted

    07 Dec 2021

  • Apprenticeship level

    Level 2 (GCSE)

  • Reference number


  • Positions

    1 available

The Vehicle Sales Advisor role varies slightly by the employer, based upon the specific needs of the location. The below explanation is therefore a guide to support you in understanding what the role might entail.

Vehicle Sales Advisors, executives, or vehicle salespeople are responsible for selling new and used vehicles. Duties may vary depending on the type and size of the organisation.

Duties for this site are:

  • Managing sales and stock preparations day-to-day
  • Visual merchandising on the site every day
  • Digital merchandising – videos and photos for the website
  • Helping with customer enquiries
  • Supporting colleagues with the sales process

Other duties may include:

• Greeting customers, discussing their needs and advising them on the most suitable vehicle
• Arranging test drives
• Negotiating sale and trade-in prices
• Working out finance arrangements and packages, which may include organising registration plates, road tax, and delivery of vehicles
• Highlighting any additional products relevant to the customer
• Processing orders and completing relevant paperwork, which may include carrying out stock checks using manufacturers’ databases
• Updating customers on the progress of orders and contacting potential customers to update them about new vehicles and deals
• Updating stock lists
• Managing advertising and updating the website
• Keeping the forecourt and cars clean and tidy
• Providing potential customers with relevant literature and information
• Inspecting vehicles pre-and post-sale

In larger organisations you may work as part of a team, specialising in one aspect of selling. In smaller organisations you may be responsible for all aspects of vehicle sales.

Requirements and prospects

Desired skills

  • Customer focused
  • Excellent communication and listening skills
  • Problem solver and have attention to detail
  • Practical
  • Be very safety conscious
  • Be patient and well organised
  • Comfortable with the use of up to date information technology
  • The ability to work as part of a team, supporting a number of colleagues

Personal qualities

  • Willingness to learn
  • Team working/working with others
  • Motivation for the role/automotive and engineering interest
  • Personal responsibility and career ownership
  • Problem-solving

Desired qualifications

Age: 16+

Prior Attainment: GCSE (or equivalent) grade A*-C or 9-4 in Maths and English. Predicated grades are accepted.

In Scotland, applicants must have or be predicted to achieve National 4 or above in English and Maths and either a Science or Technical subject. Standard Grades 1-4 and Intermediates are also accepted.

'Equivalent' grades include:

  • BTEC first diplomas and certificates
  • OCR Nationals
  • Key Skills Level 2
  • NVQs
  • Essential Skills (Wales)
  • Functional Skills Level 2
  • Core Skills (Scotland)

Future prospects

There are lots of opportunities to develop your career within our expanding business. Your early development is carefully mapped through your Apprenticeship journey with your learning focussed toward achieving an industry-recognised qualification.

This is the grounding for your future development within the network and opportunities exist, once qualified, to further develop your skills and to move into new roles.

Things to consider

We welcome applications from everyone irrespective of gender and ethnic group and appointment will be based on merit alone. Being committed to equal opportunities, if you have a disability please state this during the application process. Measures will be put in place to support you through your application and the apprenticeship journey.

Our Dealers dictate the remuneration that our learners receive. All Dealers are required to pay, at least, The National Minimum Wage for an apprentice. This rate applies to apprentices under 19 and those aged 19 or over who are in their first year.

More information about the minimum wage for apprentices can be found on the Government website at:

Apprentices are paid for their normal working hours and training that’s part of their apprenticeship.

About the employer

The Robins and Day group was founded in 1913, when two bicycle businesses run by Mr Robins and Mr Day were incorporated. The company then became part of the Rootes Motor Company, selling Hillman Humber, Singer and Sunbeam models before later adding Talbot and then Peugeot in 1960.

In 1970, the dealerships became a wholly owned subsidiary of Peugeot Motor Company PLC and held the Peugeot franchise exclusively until 2016. Now, the time has come to join with The Citroen Retail Group, introducing the Citroen and DS brands, and start the next chapter in the company’s rich history.

The Citroen Retail Group started around 25 years ago, with a small number of prominent Citroen dealerships in prime locations. This helped establish the brand in markets such as Glasgow, Manchester, Birmingham and London. It also allowed Citroen to create dedicated business and fleet centres for those large market areas and grow that side of its business, especially where the LCV market was concerned, which has always been a stronghold for the Citroen Brand.

The Citroen Retail Group expanded during that period and were operating 13 dealerships by 2015. Robins and Day took over the day-to-day running of the Citroen Retail Group in 2010, with the aim of amalgamating processes and standards, raising customer satisfaction and encouraging employees to move freely between the different parts of the business. This has been extremely successful over the past few years, and now the rebranding of the entire Robins and Day Group is a natural evolution of this approach. Now, The Citroen Retail Group has become fully integrated into Robins and Day, and all Citroen and DS models are sold under the Robins and Day banner, alongside Peugeots. 

Robins & Day has continued to grow, and in 2019 welcomed GO Vauxhall into the group, growing the dealership network by 10 sites across London and the South East of England. The Vauxhall sites have become incorporated and rebranded with the Robins & Day logo, which has been re-designed to coincide with the joining of Vauxhall. The new logo incorporates the PSA Retail branding, which encompasses all 4 of the PSA manufacturer owned brands.

The result is over 62 new vehicle franchises, providing customers with better accessibility to a larger choice of vehicles and Robins & Day dealerships.


Robins & Day


634 Chiswick High Road


W4 5RY

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Training provider


Applications for this apprenticeship are being processed by Calex UK Ltd


Calex UK Recruitment

  • Level 2 Customer Service Practitioner Apprenticeship Standard

Our Apprenticeship Programme is an excellent way of ensuring we have high-quality people working within our business. We're looking for ambitious candidates ready to take ownership of their development, work hard to achieve their potential, and grow with an ambitious employer.

The programme typically lasts for 12-14 months and you'll achieve a nationally recognised qualification - Customer Service Practitioner. We will support you to gain your functional skills if you require them in maths and English.

Block training is complemented by a combination of regular coaching visits from one of our experienced coaches as well as virtual classroom sessions and e-learning modules.

Apprenticeship standard

Customer service practitioner

Level 2 (GCSE)

Employer's Application Instructions

This apprenticeship requires you to apply through the employer's website.

Apply now

Closing date: 09 Jun 2022