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Level 3 Digital Marketer Apprentice Complete Utilities Ltd

This is very much a new role for the company, and the successful applicant will be working alongside Marketing team and reporting to Marketing and Communications Manager to promote good news stories and share these on our various communication channels.

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Closing date: 10 Nov 2021

Apprenticeship summary

  • Weekly wage

    £170.94 to £329.67

    Wages explained

    Apprentices are paid for their normal working hours and training that's part of their apprenticeship (usually one day per week).

    Minimum Wage Rates
  • Working week

    Monday - Friday, shifts to be confirmed with one day dedicated to college time.

    Total hours per week: 37.00

  • Expected duration

    18 months

  • Possible start date

    01 Mar 2022

  • Date posted

    08 Oct 2021

  • Apprenticeship level

    Advanced
    Level 3 (A level)

  • Reference number

    VAC001775592

  • Positions

    1 available

Duties and responsibilities will include:

  • Assist in the creation of a marketing content schedule and work-up monthly themes in-line with topical issues
  • Support the wider Marketing team with asset creation and photo/video library management
  • Manage conversations and reviews on all social media platforms including Google My Business
  • Provide support in the development and implementation of market activation plans to support product / services launches though the production and provision of customer focused marketing communications materials and assets
  • Provision of key marketing materials to effectively communicate CU services USP’s, messaging and positioning for internal teams and channel customers
  • Work with the marketing team to originate, copy write and distribute targeted and engaging content
  • Assist in all areas of digital marketing including content management, social media and blog content, reputation management, inbound marketing initiatives, analytics reporting and website administration
  • Assist in the development of safety alerts and Toolbox Talks
  • Utilising SEO best practice to promote
  • Complete Utilities range of services and increase the overall ranking on Google and Bing
  • Work with the Marketing Manager in the delivery of photography requirements for all sales and marketing activities and assist in the development of a comprehensive image library
  • Utilise graphic design skills in the production of marketing communications materials, digital assets and sales tools including, literature, emails, digital assets, infographics, web banners, icons/logos, presentations, safety talks, tender documents, promotions etc
  • Demonstrate good understanding of creative briefs to produce on-message marketing materials and digital assets, maintaining brand consistency

Requirements and prospects

Desired skills

  • Good IT and web skills
  • An understanding of social media and how to increase reach
  • Good written and verbal skills
  • Creativity, including some design and or photography skills (desirable)

Personal qualities

  • Previous writing experience
  • An interest in social media and next gen video sharing (TikTok)
  • Bubbly / outgoing personality
  • Creative imagination
  • Can-do attitude
  • Willingness to learn
  • Previous blog writing / journalistic experience
  • Previous experience with video production (YouTube / Tik-Tok / Adobe After Effects / Premiere Pro / iMovie)

Desired qualifications

  • GCSE maths and English Grade C/4 or above
  • An Initial diagnostic at Level 1 and above in English and maths
  • Employers are likely to be looking for a proven passion for digital and social media

Future prospects

  • The successful completion of a marketing apprenticeship marks the first step into a career in Marketing and Communication. The next step normally involves becoming aMarketing Executive and later on to a Marketing Manager where you choose either to specialise in events, product, TV, sports, digital, SEO, print, video etc. or you opt for a generalist approach to keep your options open
  • Generally, from there you can either form your own media / marketing agency or continue the career progression to become a Chief Marketing Officer (CMO) normally working for a large multinational organisation such as Unilever, Samsung, Facebook or Netflix
  • Each career route has its own advantages –However, due to the increased digitalisation of the world coupled with the recent Covid-19 pandemic, the next generation of marketeers have to be well versed in all forms of communication styles to create content able to ‘cut through the noise’ in the sea of audience media consumption

Things to consider

  • Occasional visits to building sites across the county will be required to interview teams
  • PPE and transport will be provided
  • Candidates must pass a lateral flow test before accessing the site

About the employer

At Complete Utilities, we offer a wide range of specialist services within the utilities environment. Whether you require new gas, water, electricity or communications networks or simply repair and maintenance. For more than 20 years we’ve been developing a smarter, more agile and accountable approach. We’ve invested significantly in our own people and plant and today we own a fleet of over 150 excavators plus other specialist equipment and we have a team of over 300 employees at our state-of-the-art offices just outside Gloucester. Our size, experience and refreshing approach makes us a go-to provider of network installation solutions and we’ve built long-term, successful partnerships across the utilities and civil engineering sectors nationwide. Despite our rapid growth, we’ve maintained the values and ethos of an independent, family-run business and we offer all our clients a bespoke and personal service.

Employer

Complete Utilities Ltd

Address

Overton Farm

Gloucester

GL2 8HR

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Training

Training provider

Bridgwater & Taunton College

Applications for this apprenticeship are being processed by Bridgwater & Taunton College

Digital Marketer Level 3 Apprenticeship Standard:

  • Level 3 Apprenticeship Standard Digital Marketer - Knowledge, Skills and Behaviours
  • BCS Level 3 Cert in Principles of Coding - Knowledge Module 1
  • BCS Level 3 Cert in Marketing Principles - Knowledge Module 2
  • Level 3 Digital Marketer Vendor/Professional Qualification - Google Squared
  • Level 2 Functional Skills English (exemptions apply)
  • Level 2 Functional Skills maths (exemptions apply)

Apprenticeship standard

Digital marketer

Level 3 (A level)


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