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Digital Marketing Assistant Apprentice P D CONSULTANTS UK LIMITED

An amazing opportunity to assist in the development of our digital media! You will learn basic coding so you can update websites and implement SEO to ensure our websites are positioned well in Google. The apprentice will also work on social media, gain a brief understanding of PPC, and learn the importance of working to the user’s needs.

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Closing date: 30 May 2022

Apprenticeship summary

  • Wage

    To be agreed upon appointment

  • Working week

    Monday - Friday 9.00am - 5.00pm with a 1 hour lunch

    Total hours per week: 40.00

  • Expected duration

    15 months

  • Possible start date

    06 Jun 2022

  • Date posted

    02 Sep 2021

  • Apprenticeship level

    Advanced
    Level 3 (A level)

  • Reference number

    VAC001760689

  • Positions

    1 available

The apprentice will be a part of the marketing team and will report directly to Head of Marketing, as well as discussing work with the other members of the marketing team. They will also develop working relationships with all members of staff as they will assist with any IT/technology related issues that other members of staff face. This could include liaising with the internet/phone company when our services go down, to providing login details to staff members.

The apprentice will gain knowledge and skills from their course as well as the Head of Marketing and we would like to encourage the apprentice to put forward and discuss new ideas to help move the company forward.

The apprentice will be responsible for:

  • Adding to our backlink profile on a daily basis
  • Overseeing the creation of content onto our websites
  • Conducting keyword research to assist in planning content
  • Using industry tools to analyse website performance
  • Creating and maintaining social media profiles to see if we can benefit from a strong social media presence
  • Completing administrative duties to assist with performance analysis

Requirements and prospects

Desired skills

  • Proficient in Microsoft Excel and Word (Excel macros would be a bonus)
  • Basic knowledge of PHP and HTML
  • Knowledge of multiple social media platforms (LinkedIn, Facebook etc.)

Personal qualities

  • Organised
  • Self-motivated
  • Hard-working
  • Wants to build a career

Desired qualifications

  • Essential: 5 GCSE’s A*-C/9-4 including English and maths and an IT related subject or equivalent
  • Any other digital marketing related short courses/qualifications would be a bonus

Future prospects

  • The apprentice will have the opportunity to earn commission after the apprenticeship is completed, and dependent upon how the apprentice handles their workload when they have completed their apprenticeship, they will have the opportunity to gain further qualifications in the industry. For example, Digital Marketing Institute courses, Google Certified etc.

Things to consider

  • The apprentice may be able to work from home for one day per week which will count as their allotted time to complete apprenticeship activities. This will be discussed
  • The candidate must drive or have the ability to be dropped off, as our office cannot be reached by public transport and the road is not particularly suitable for walking
  • This role is office based and will involve working on a computer for the majority of the day
  • This is an apprenticeship and as so you must not already hold a level 3 or above in Digital Marketing

Apprentices are paid for their normal working hours and training that's part of their apprenticeship (usually one day per week). For more information please visit: https://www.gov.uk/national-minimum-wage-rates


About the employer

Our company offers a wide range of private investigator services depending on client preferences and the type of private investigations they need.

We cover the whole of the UK and we are a small office based in Little Braxted and then we have operatives throughout the UK. 

The office is fairly young as the current owner has taken over the business in the past couple of years and the previous owners have stepped away. This has meant that current staff have had the opportunity to step up in their job role, which is why I am now looking for an apprentice to assist me and my other team member in pushing the business forward in terms of marketing.

The company deals with a range of clients from corporate to matrimonial, so everyone in this office can be privy to information that could potentially be about someone they know or someone in the public eye. Therefore, it is important to understand confidentiality for our clients and when/where it is appropriate to discuss such information.

Employer

P D CONSULTANTS UK LIMITED

Address

Unit 6a

Little Braxted Hall

Witham

CM8 3EU

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Training

Training provider

Digital Marketing Mentor

Applications for this apprenticeship are being processed by DIGITAL MARKETING MENTOR LTD

Contact

Lisa Crick lisa@digitalmarketingmentor.co.uk

Level 3 Digital Marketer apprenticeship standard delivered by Digital Marketing Mentor.

https://www.instituteforapprenticeships.org/apprenticeship-standards/digital-marketer-v1-1

Technical Competencies:

  • Written communication - Applies a good level of written communicational skills for a range of audiences and digital platforms with regard to the sensitivity of communication
  • Research - Analyses and contributions information on the digital environment to inform short and long-term digital communications strategies and campaigns
  • Technologies - Recommends and applies effective, secure, and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
  • Data - Reviews, monitors, and analyses online activity and provides recommendations and insights to others
  • Customer service - Responds efficiently to enquiries using online and social media platforms
  • Problem solving - Applied structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
  • Analysis - Understands and creates basic analytical dashboards using appropriate digital tools
  • Implementation - Builds and implements digital campaigns across a variety of digital media platforms
  • Applies at least two of the following specialist areas; search marketing, search engine optimisation, e-mail marketing, web analytics and metrics, mobile apps and per pay click
  • Uses digital tools effectively
  • Digital analytics - Measures and evaluates the success of digital marketing activities
  • Interprets and follows; Latest developments in digital media technology and trends; Marketing briefs and plans; Company defined ‘customer standards’ or industry good practice for marketing; Company, team or client approaches to continuous integration

Technical Knowledge and Understanding:

  • Understands the principles of coding
  • Understands and can apply basic marketing principles
  • Understands and can apply the customer lifecycle
  • Understands the role of the customer relationship marketing
  • Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
  • Understands the main components of digital and social media strategies
  • Understands the principles of all of the following specialist areas: Search marketing, search engine optimisation, e-mail marketing, web analytics and metrics, mobile apps and pay per click and understands how these can work together
  • Understands the similarities and differences, including positives and negatives of all the major digital social media platforms
  • Understands and responds to the business environment and business issues related to digital marketing and customer needs
  • Understands and follows digital etiquette
  • Understands how digital platforms integrate into the working environment
  • Understands and follows the required security levels necessary to protect data across social media platforms

Apprenticeship standard

Digital marketer

Level 3 (A level)


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