Coronavirus (COVID-19): to find out how we can support you with your apprenticeship including if you have been affected by redundancy, read our updated information.

Level 4 Sales Executive Apprentice (Sales Associate) Canford Audio Plc

This is a great opportunity to build a career in business development with an organisation that cares and looks after its staff. The successful candidates will support the UK Sales Manager by providing end-to-end sales interaction with new and existing customers, and managing sales internally within the Company.

Sign in to apply

Closing date: 31 Dec 2021

Apprenticeship summary

  • Annual wage

    £17,500.00 - £18,000.00

  • Working week

    Mon – Fri 8:30am – 5.30pm Above are standard times but this post will be suitable for flexitime so actual hours can be agreed with manager

    Total hours per week: 37.50

  • Expected duration

    18 months

  • Possible start date

    10 Jan 2022

  • Date posted

    31 Aug 2021

  • Apprenticeship level

    Level 4 (Higher national Certificate)

  • Reference number


  • Positions

    2 available

Duties ay include:

  • Understands the sales lifecycle, techniques and processes
  • Understands the principles and ethics of sales, recognising the importance of delivering value to the customer
  • Handling inbound sales calls
  • Processing sales orders via web, inbound telephone calls and email
  • Dealing with customer queries relating to both orders and products, liaising with relevant departments
  • Monitoring open orders using the Status Bar screen on the internal system, Great Plains and ensuring all goods are despatched in a timely manner with customers updated
  • Prioritising work, demonstrating flexibility and ability to work under pressure to progress sales, manage time and workflow
  • Dealing with date change emails, informing customers where necessary
  • Processing pro forma invoices and convert where necessary; chase and void quotes on a regular basis using the Status Bar
  • Generating quotes for custom manufactured items (NSPs)
  • Ensuring that accounts and contacts are correctly entered and updated with Customer Type, Industry Sector and GDPR marketing permissions
  • Keeping the UK Sales Manager fully aware of any potential issues with orders
  • Dealing with invoice queries and completing credit note request form where necessary
  • Identifying any potential sales opportunities and/or areas for growth and forwarding to the proactive /field sales team
  • Building relationships with customers and providing a high level of customer service; maintaining and increasing sales


  • Communicate effectively with Line Manager and all other colleagues
  • Maintain a professional manner, ensuring the excellent customer service reputation at Canford Audio Ltd. is retained
  • Assist with the development of new systems and processes to enhance capability to achieve individual and departmental goals
  • To work within the Company’s policies and procedures
  • Willingness to work towards an Apprenticeship qualification
  • Willing to be trained on in-house and external product database to gain a thorough understanding of the portfolio of products available
  • Attend any training to comply with legislation & the development of the department

Health & Safety:

  • All employees must comply with Canford Audio Ltd.’s Health & Safety policy at all times and report any issues or hazards noticed whilst working to their Line Manager
  • Department Managers are responsible for ensuring that all employees have access to all relevant health & safety information and the adherence of the policies and relevant legislation

Equality, Diversity & Inclusion:

  • Canford Audio Ltd. operates an Equal Opportunities policy and are committed to eliminating discrimination. All employees are expected to uphold and exemplify this policy

Data Protection:

  • All information processed within Canford Audio Ltd. is done so within Data Protection Act 2018 & GDPR 2018 guidelines and all employees must work within the relevant legislation

Requirements and prospects

Desired skills

  • Effective written and oral communication skills
  • An ability to work with a range of internal/external people
  • Excellent attention to detail
  • An ability to be proactive and forward thinking
  • An ability to work as part of a team
  • An ability to challenge ways of working, systems and procedures
  • Logical & creative thinking

Personal qualities

  • A positive attitude and committed to learning, personal development
  • A positive approach to customer service
  • Commitment to team and partnership working
  • Thorough and organised approach
  • Ability to work to tight deadlines
  • Proactive, hardworking and enthusiastic

Desired qualifications

GCSE grades A* to C /9-4 including English and mathematics.


Either have or expect to achieve 2 A Levels Grades A-C (or equivalent qualifications) Customer Services, Business Studies or similar subjects.

Future prospects

There are further opportunities for development within the role. We will be looking to develop a suitable candidate on to a Key Account Manager position, which is primarily to proactively maximise sales opportunities wherever possible, with a rapid, first-class service.

Things to consider

The role is computer based, will involve taking and making telephone calls and can be incredibly busy.

Customer service is the most important aspect of this role.

About the employer

Canford is probably best known for its catalogue & website listing over 15,000 items aimed at those who use or install audio, visual & communications equipment. The sheer breadth of that target market has meant that Canford Audio Ltd. has had both the pleasure & responsibility of serving hundreds of thousands of clients since its formation since 1976.

Canford Audio Ltd. is a hybrid mix of manufacturing & distribution, & no one competes in the scale & complexity of the Canford Audio Ltd. proposition, meeting customer needs in more than 90 countries.

Canford Audio Ltd.’s in-house manufacturing capabilities now encompass electrical & electronic equipment production, mechanical assembly, metal machining, sheet metal fabrication, finishing & powder coating. Over 85 staff over 2 sites are directly involved in manufacturing over 3000 products, which accounts for 40% of the Company’s turnover.


Canford Audio Plc


Crowther Road


NE38 0BW

You must have JavaScript enabled to view a map of the location


Training provider


Applications for this apprenticeship are being processed by City of Sunderland College

  • Level 4 Sales Executive Apprenticeship Standard 

Apprenticeship standard

Sales executive

Level 4 (Higher national Certificate)

Before you apply

Before you apply for an apprenticeship you must first create an account. If you already have an account you'll need to sign in.