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Marketing Assistant Apprentice Ics Accounting Ltd

An exciting opportunity for an enthusiastic marketing assistant, looking to develop their marketing career. This is a unique chance for a confident and creative person to learn all aspects of marketing, from design to digital media, working on a wide range of campaigns across multiple platforms.

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Closing date: 09 Dec 2021

Apprenticeship summary

  • Weekly wage

    £161.25

    Wages explained

    Apprentices are paid for their normal working hours and training that's part of their apprenticeship (usually one day per week).

    Minimum Wage Rates

  • Working week

    Mon to Fri

    Total hours per week: 37.50

  • Expected duration

    1 years

  • Possible start date

    04 Jan 2022

  • Date posted

    19 Aug 2021

  • Apprenticeship level

    Advanced
    Level 3 (A level)

  • Reference number

    VAC001754868

  • Positions

    1 available

Duties and Responsibilities:

Marketing campaigns and database management

  • Identify companies within different target markets as agreed with the Head of Marketing and perform market research as required
  • Draft new communications as required in conjunction with the Head of Marketing
  • Keep the marketing database up-to-date, importing new data, updating records and performing the necessary checks
  • Co-ordinate welcome packs for new clients and agencies (planning, mail merge and individual letters, printing, checking, signing and packaging)
  • Prepare marketing statistics
  • Electronic and digital filing as required
  • Promote seminars and workshops

Internet and Email Marketing:

  • Manage digital marketing, including social media accounts, online directories, website maintenance and blogs
  • Write and produce newsletters
  • Manage email distribution list including new subscriptions, opt-outs and bounce backs
  • Assist in monitoring the market for developments of significance
  • Upload content to the website using the Content Management System
  • Compose emails ensuring the correct formatting is in place
  • Distribute newsletter to contacts and staff
  • Monitor website analytics and report back as required
  • Draft copy for the website
  • Help in developing our internet presence, improving search rankings, developing a social media strategy and improving visibility over time

Literature and stationery:

  • Monitor stock levels and in conjunction with the Head of Marketing, liaise with the various suppliers to order stock and manage any amendments
  • Handle deliveries, checking accuracy and quality of goods, coordinate the distribution of materials
  • Contribute ideas for new campaigns and supporting literature
  • Draft copy and design ideas for new literature in conjunction with the Head of Marketing
  • Liaise with other departmental heads as required
  • Proofreading
  • Collate suitable imagery and create a photographer’s brief where bespoke imagery is required
  • Prepare literature packs as required, primarily for prospect meetings and distribution at events
  • Prepare distribution lists, plan and manage the distribution process as appropriate

Public Relations:

  • Help identify and research suitable client and internal stories
  • Prepare agency briefs and/or draft press releases as required
  • Support the Head of Marketing in liaising with Directors, co-ordinating diaries for photo shoots and interviews and source props as required
  • Monitor and record printed and online press coverage for ICS Accounting as well as clients and prospective clients
  • Distribute press items of note to interested parties
  • Research suitable media outlets, editors and presenters as required (e.g. printed and online press, social media, trade press, TV and radio)

Internal communications:

  • Collate internal news stories from ICS Accounting and draft the monthly internal newsletter
  • Prepare marketing statistics and information on new business, referrals, partnerships, events and press releases
  • Work with the Head of Marketing to agree content and check accuracy of the internal newsletter, before distributing to staff
  • Contribute to the ongoing development and monitoring of internal relations and brand management

Marketing audit and strategy:

  • Perform market, competitor and internal research as agreed with the Head of Marketing
  • Collate data and prepare marketing statistics throughout the year
  • Contribute ideas and suggest new initiatives or areas of improvement
  • Prepare supporting materials as requested

Marketing processes and standards:

  • Comply with marketing standards and follow set processes for routine work
  • Assist with the development of marketing processes over time
  • Contribute ideas for improving marketing standards and processes

Online Opportunities:

  • Responding to customer online enquiries by email and over the phone
  • Input data onto CRM and ensure it is up to date and accurate
  • Maintain relationships with clients through top quality customer service
  • Track new opportunities data and work to meet targets
  • Present regular performance reports for Head of Marketing

Miscellaneous administrative duties:

  • Prepare and distribute supporting materials for management and ad-hoc meetings
  • Prepare literature packs and copies of marketing materials and proposals as required
  • Company research as required for Head of Marketing
  • Liaise with caterers/purchase and prepare lunches for networking, client or internal meetings, ensure meeting rooms are left clean and tidy

Requirements and prospects

Desired skills

  • Good writing skills for creating online content and offline press releases
  • Ability to utilise technology within a marketing role such as WordPress, CRM and Email management systems
  • Knowledge of using Facebook, Twitter and LinkedIn for business
  • Ability to manage your workload effectively with a highly organised approach
  • Strong communication skills

Personal qualities

  • Proactive and responsive
  • Working on your own initiative
  • Willingness to learn

Desired qualifications

4 GCSE’s at grades A*- D (9-4) including Maths and English (or equivalent).

Candidates who have not attended an Apprenticeship Interview at LMC prior to interview must achieve at least a Level 1 on the Initial Assessment to be complete prior to enrolment.

Future prospects

A full-time position may become available upon successful completion of the apprenticeship.


About the employer

The company is a well-established accountancy firm based in Lancaster providing accounting services to 2,800+ clients via cloud accounting software. The company offer a high-quality service in Bookkeeping, Accounts, Payroll, VAT Returns and Tax Services as well as offering a wealth of knowledge and advice.  ICS Accounting is located just off the M6 at Junction 34 making it an ideal location for commuting, including from Preston, Blackpool, or Kendal.

Employer

Ics Accounting Ltd

Address

2

Mannin Way

Lancaster

LA1 3SU

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Training

Training provider

LANCASTER AND MORECAMBE COLLEGE

Applications for this apprenticeship are being processed by Lancaster & Morecambe College

Contact

Mhairi MacVicar 01524 521483 m.macvicar@lmc.ac.uk

Level 3 Marketing Assistant Apprenticeship Programme:

  • Relevant training will be provided through Lancaster and Morecambe College
  • Functional Skills may be required

Apprenticeship standard

Marketing assistant

Level 3 (A level)


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