Digital Marketing Apprentice North West Kent College

To effectively market the College using digital channels to support student application and business income targets. This role is an apprenticeship opportunity and full training will be given on all aspects of doing the job whilst studying for the Level 3 City & Guilds Digital Marketing Diploma.

This apprenticeship requires you to apply through the employer's website.

Apply now

Closing date: 27 Oct 2017

Apprenticeship summary

  • Annual wage

    £10,226.00

  • Working week

    Monday to Friday, shifts TBC.

    Total hours per week: 33.50

  • Apprenticeship duration

    18 months

  • Possible start date

    20 Nov 2018

  • Date posted

    5 days ago

  • Apprenticeship level

    Advanced Level Apprenticeship

  • Reference number

    VAC001321260

  • Positions

    1 available

Duties, responsibilities, and accountabilities:

  • Be responsible for all content on the College website, identify changes and improvements and update as necessary or as requested.
  • Create and upload all news, events and case studies on to the College website CMS. Update other content taking in to account Search Engine Optimisation.
  • Implement all online marketing campaigns in accordance with the plans.
  • Assist with the implementation and delivery of effective social media and digital media projects, social media content and engagement including LinkedIn, Twitter, Facebook and YouTube in accordance to the campaign plans.
  • Manage all College digital channels – Website, Facebook, Twitter, LinkedIn, Instagram and Snapchat (plus others as they are developed) creating content for both paid and organic postings.
  • Monitor performance of content and activity on digital channels (including organic and paid advertising campaigns).
  • Monitor and review Google Analytics and report findings to Marketing Manager.
  • Keep the website up-to-date – course information, content updates, news articles and events, keep images/videos fresh and relevant.
  • Take responsibility for all e-marketing campaigns including data segmentation, targeting and data protection.
  • Assist with the writing and distribution of press releases and case studies to be used externally and on MyDay.
  • Assist with all marketing campaigns, including mailshots, email marketing, social media and e-newsletters. Assist in the design of graphics to be used on marketing materials.
  • Assist in the design of email surveys.
  • Liaise with teams across the college to discover opportunities for content for social media and PR.
  • Photography required to support marketing materials.
  • Video production for use on social media/website.
  • Supporting marketing events.

Requirements and prospects

Desired skills

  • Good knowledge of social media.
  • Competent IT Skills in Microsoft Office.
  • Fast and accurate keyboarding skills.
  • Good standard of written and oral communication, with an eye for detail.
  • Knowledge of digital marketing skills, Good photography skills and a basic knowledge of video editing would also be an advantage. 

Personal qualities

  • Calm and confident.
  • Excellent telephone manner.
  • Ability to work flexibly to meet the needs of the College.
  • Ability to prioritise workload.

Qualifications required

  • GCSE Maths and English grade C or above, or equivalent.
  • An IT qualifcation would be an advantage.

Future prospects

Gaining a Level 3 Advanced Qualification in Digital Marketing.

Things to consider

Staff are expected to comply with the College employment policies and procedures but in particular the Code of Conduct, DBS and Health & Safety Policy, which can be located on the College Staff Net system or via the HR Department.

About the employer

North Kent College is a college of Further and Higher Education located across campuses in Dartford and Gravesend.

Employer

North West Kent College

Address

Oakfield Lane

Dartford

DA1 2JT

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Training provider

You will be studying towards the following:

  • Level 3 City & Guilds Diploma in Digital Marketing.
  • Functional Skills Level 2 Mathematics, English, and Information and Communication Technology - Dependant on prior qualifications.

Apprenticeship framework

Social Media and Digital Marketing

Training provider

NORTH KENT COLLEGE

Applications for this apprenticeship are being processed by North West Kent College

Contact

Sophie Welch 01322 629852 sophiewelch@northkent.ac.uk


Employer's Application Instructions

To apply, please follow the link and click search, the Digital Marketing Apprentice vacancy will then appear in the results, click on this to read more about the job profile, then click apply online and follow the process. Thank you.


This apprenticeship requires you to apply through the employer's website.

Apply now

Closing date: 27 Oct 2017