Apprenticeship in Digital Marketing Oyster Group Ltd

This is an outstanding entry level position for the right candidate to get exposure to all elements of Digital Marketing in an established creative business. You will work directly with the owner of the business, tapping into their knowledge and developing new ideas for the company.

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Closing date: 22 Oct 2017

Apprenticeship summary

  • Weekly wage


    Wages explained

    The current National Minimum Wage for an apprentice is £3.50 an hour. This rate applies to apprentices under 19 and those aged 19 or over who are in their first year.
    Apprentices must be paid at least the minimum wage rate for their age if they are aged 19 or over and have completed their first year.
    The minimum wage rates are £5.60 an hour for 18-20 year olds and £7.05 for anyone aged 21 and over.
    Apprentices are paid for their normal working hours and training that’s part of their apprenticeship (usually one day per week).

  • Working week

    Monday - Friday, 9am - 5pm.

    Total hours per week: 37.50

  • Apprenticeship duration

    15 months

  • Possible start date

    30 Oct 2017

  • Date posted

    15 Sep 2017

  • Apprenticeship level

    Advanced Level Apprenticeship

  • Reference number


  • Positions

    1 available

As an apprentice you will be working within our small team, on projects for our clients in a range of business sectors. You will help create, develop and maintain web sites and provide a range of other services, including preparing email marketing campaigns, providing reports and analysis for clients, research new online media opportunities that may benefit the business and clients including mobile, social media and development of blogs and forums. You will also assist in designing website banners and assist with web visuals and brand awareness campaigns, and keeping up to date with current digital trends. Day to day tasks will include, but not be limited to the following:

  • Assisting with SEO and social media activities.
  • Assisting in the designing and development of new and existing websites.
  • Contributing to the writing and development of new website content.
  • Preparing and uploading content, images and other assets onto websites.
  • Testing websites to ensure they work correctly.
  • Undertaking web site traffic analysis to monitor the success of websites and implementing improvements.
  • Researching new marketing opportunities and designing web based solutions.
  • Optimising digital content to ensure they receive maximum visits.
  • Assisting in generating ideas for new and innovative types of content such as animations or videos and implementing these ideas.
  • Undertaking ad hoc work to assist in other areas of the business to provide a wider business experience.

All training and support will be given throughout the apprenticeship.

Requirements and prospects

Desired skills

  • Good IT skills - Microsoft Office, especially Excel.
  • Excellent written English, spelling, grammar and punctuation.
  • Able to work in a small dynamic team.
  • Knowledge of Graphics preferred.
  • ECDL qualification useful.
  • Confident on Social Media.
  • Up to date on various technology updates and developments.

Personal qualities

  • Good attention to detail.
  • Organised and able to prioritise tasks.
  • Can do attitude.
  • Artistic nature.
  • Passionate about writing.
  • Able to follow instructions clearly.

Qualifications required

  • A minimum of 5 GCSE’s C and above including Maths, English and ICT (or equivalents).

Future prospects

Potential full time employment for the right candidate.

Things to consider

It is highly important that you do not contact the Employers directly – any attempt of this may invalidate candidate’s application. Should you have any queries regarding your Application or the job itself, please contact your 3aaa Training Academy.

About the employer

Oyster is a creative design and marketing agency that specialises in all aspects of graphics and website development to help clients to grow and develop their activities, be they public or private sector. Tracing our roots back to 1982, our Group is one of the Midlands' leading providers of Marketing, Design and Internet services. Accredited by the Chartered Institute of Marketing since 1988 we have unrivalled credentials as a marketing company and by designing our first web site in 1992, we can also genuinely claim to be one of the longest established in web development! Today we utilise virtually every medium and marketing technique on behalf of our clients, from printed material to the internet, mail shots to exhibitions. Our proposition is to supply Marketing, Design and Web development services that are second to none by offering high levels of creativity - in design or any other aspect of the marketing mix. Services are delivered by specialist companies within the Group. Each company has specific areas of expertise to ensure the highest levels of professionalism and experience are applied to every project.


Oyster Group Ltd


Unit 17

Brookside Business Park


ST15 0RZ

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Training provider

Combined with knowledge and skills gained in the workplace, the Level 3 Digital Marketer will provide an understanding into the fundamentals of marketing, digital business principles and the principles of coding. Training will be provided via outstanding classroom training, dedicated workplace mentorship and on-the job experience to build the necessary skills, knowledge and behaviours to begin your career as a Digital Marketer.

The apprenticeship includes:

  • BCS Level 3 Diploma in Digital Marketing.
  • BCS Level 3 Certificate in Principles of Coding.
  • BCS Level 3 Certificate in Marketing Principles.
  • Google Analytics Individual Qualification.

Training and Assessment:

  • Throughout the first 12 months you will be required to attend your local 3aaa academy in Stoke for around 20 days (plus exam days).
  • You will attend a four day synoptic assessment at the end of your course (approx. month 14).
  • Your dedicated mentor will visit you in the workplace approximately every 8 weeks.
  • Online support for modules will be provided for you to complete outside of work.

The remainder of your training will be completed in the workplace.

Apprenticeship standard

Digital Industries > Digital Marketer

Training provider


Applications for this apprenticeship are being processed by ASPIRE ACHIEVE ADVANCE LIMITED


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Closing date: 22 Oct 2017