Social Media Apprentice Katharine House Hospice

Katharine House Hospice is looking for a well organised Social Media Apprentice to join the busy Marketing team. This is an exciting role that will see the successful applicant supporting the hospice’s vital free care services and income generating departments (Retail, Fundraising and Lottery).

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Closing date: 29 Sep 2017

Apprenticeship summary

  • Annual wage


  • Working week

    The post holder will be employed for 37.5 hours per week, which will incorporate the necessary college attendance. Some flexibility will be required to meet the needs of the department in relation to specific activities.

    Total hours per week: 37.50

  • Apprenticeship duration

    13 months

  • Possible start date

    02 Oct 2017

  • Date posted

    14 Sep 2017

  • Apprenticeship level

    Advanced Level Apprenticeship

  • Reference number


  • Positions

    1 available

Department Objectives

Marketing communications aim to “dispel the myths of hospice care”. Many people think that hospices are gloomy places where people go to die; marketing seeks to educate and inform the public that this is far from the case. The Marketing team works with all departments with a primary focus on care to increase referrals into our services whilst increasing income for the hospice.   

Role within the Department

To assist the Marketing and Communications Manager in the implementation of the hospice Marketing Strategy by offering day to day support.  The department comprises of the Marketing and Communications Manager, the Social Media Apprentice and additional volunteer support.

Function and Responsibilities


The Marketing department is a busy environment which calls for a professional approach, strong organisational skills and ability to multi-task in order to ensure competing deadlines are met. This is a rewarding, challenging and varied role that calls for strong communication and organisational skills. Based at Katharine House Business Centre (Stafford Technology Park) the Social Media Apprentice will also be required to work at the hospice, the hospice clinic and our retail shops and visit suppliers as well as patients, families and supporters in their own homes. Assisting the Marketing Manager in the production and content generation for a wide range of marketing communications materials; copywriting and producing marketing materials and literature, the post holder will also co-ordinate the daily updates of the organisation’s website and social media. The Social Media Apprentice will come into daily contact with service users, supporters, local businesses etc. while working closely with all hospice departments. Due to the nature of the role an enhanced DBS (Disclosure and Barring Service) clearance will be necessary.    

Key Tasks and Responsibilities

This list is not intended to be exhaustive but is a guide to the duties to be undertaken.

  • Managing the hospice’s social media channels (currently Facebook, Twitter YouTube and Instagram) on a daily basis.
  • Liaising with all departments to Liaising with all departments to generate content for marketing materials
  • Following the guidance of the Marketing and Information Manager, respond in a timely manner to ensure information and stories are suitably ‘captured’ ensuring consideration is given to whether Marketing attendance is required.
  • Undertake general administrative tasks to support the Marketing Manager.
  • Using design software to produce marketing materials using the hospice brand and presentation style. Including but not limited to care information materials, promotional literature, ‘Point Of Sale’, signage, posters and graphics for our retail shops.
  • Production of PowerPoint presentations ensuring the organisation’s brand is used
  • Updating the hospice website (news, shopping cart products etc.). Preparing compelling written copy and images.
  • Undertaking and producing photography and video images of hospice activities and services.
  • Supporting the Marketing Manager to interview patients, families and supporters for video and print.
  • Producing and editing video for use in social media, the website and presentations.
  • Compiling statistical information to support the marketing messages (e.g. care services usage, cost of care etc.).
  • Designing and conducting questionnaires (via website, social media and in person). Conducting other research as required.
  • Assisting in the presentation and organisation of hospice promotional events – e.g. the hospice’s Annual Celebration Evening.
  • Other duties defined by the Marketing Manager with awareness of the department’s needs and priorities.
  • Complete necessary college attendance, as required, in order to meet the Apprenticeship requirements.

Requirements and prospects

Desired skills

  • Excellent communication skills (written and verbal) 
  • An awareness of palliative care
  • An excellent work ethic 
  • Strong organisational skills and structured approach
  • Initiative to manage workload
  • Ability to work as part of a team
  • Ability to prioritise workload to reach tight deadlines
  • Competent with Microsoft Office
  • Experienced with design software
  • Good presentation skills
  • Confident in use of design software
  • Experience with video editing and production software
  • Experience with the ‘Coreldraw’ design software suite

Personal qualities

  • Positive, friendly and assertive attitude
  • Full driving licence, access to an appropriately insured vehicle
  • Excellent people skills
  • Confidence and ability to effectively interact with people of all ages

Qualifications required

  • Good basic education
  • Marketing, Design or Business qualification or willingness to undertake appropriate studies

Future prospects

Could lead to a permanent position for the right person.

Things to consider

The hospice has a no smoking policy. All hospice premises are considered No Smoking Zones. Please note, an enhanced DBS clearance will be required for this role. Driving Licence Due to the requirements of the role, it would be highly advantageous for the post holder to hold a current UK driving licence and have access to a suitably insured vehicle necessitating travelling beyond the Business Centre at Stafford Technology Park. A mileage allowance will be paid. Job Ref: HFRSMA01 Shortlisted applicants will be required to complete an application form for this role as part of the initial interview process. You can find out more and download the application form here:

About the employer

Katharine House Hospice provides a range of services offering help, care and support for people with advanced life-limiting conditions across mid-Staffordshire. These conditions include Multiple Sclerosis, Motor Neurone Disease, End Stage Renal failure and Cancer. All services are free of charge. Stafford Hospice at Home began in 1989 and Katharine House Hospice day care unit opened in May 1993, the inpatient unit welcomed it’s first patient in September 2000, a Thursday Drop in Day commenced in July 2001 and a Carers Group in 2004. The Hospice is situated in the grounds of Stafford General Hospital but is independent from the hospital and relies heavily on donations for the almost £2.9 million needed to run the hospice each year.


Katharine House Hospice


Weston Road


ST16 3SB

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Training provider

The Social Media Apprenticeship programme will develop marketing skills and also provide apprentices with the following qualifications:

  • Level 3 Diploma in Social Media for Business – City and Guilds
  • Level 2 Functional Skills in Math’s, English and ICT*

Apprentices also undertake programmes to support their overall development in business, these include:

  • Employee Rights and Responsibilities (ERR)
  • Personal Learning & Thinking Skills (PTLS)

*Exempt from Functional Skills if GCSEs grade C or above have been achieved within the last 5 years prior to starting employment.

Apprenticeship framework

Social Media and Digital Marketing

Training provider


Applications for this apprenticeship are being processed by Newcastle under Lyme College


01785 218257

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Closing date: 29 Sep 2017