Social Media Apprenticeship working in the Economic Development Team Wigan Borough Council

As a Social Media Apprentice, you will be maintaining Economic Developments various social media channels, including Facebook, Twitter, LinkedIn and creating e-bulletins/mailings.

This apprenticeship requires you to apply through the employer's website.

Apply now

Closing date: 26 Sep 2017

Apprenticeship summary

  • Weekly wage

    £149.85 - £260.85

    Wages explained

    The current National Minimum Wage rates are £4.05 an hour for 16 - 17 year olds, £5.60 an hour for 18 - 20 year olds and £7.05 for anyone aged 21 and over.
    Apprentices are paid for their normal working hours and training that’s part of their apprenticeship(usually one day per week).

  • Working week

    Monday to Friday

    Total hours per week: 37.00

  • Apprenticeship duration

    18 months

  • Possible start date

    23 Oct 2017

  • Date posted

    12 Sep 2017

  • Apprenticeship level

    Advanced Level Apprenticeship

  • Reference number


  • Positions

    1 available

Working towards a relevant qualification, your main duties will consist of maintaining Economic Developments various social media channels, including facebook, twitter, LinkedIn and creating e-bulletins/mailings.

You will liaise with a wide range of personnel including Economic Development and Regeneration staff, other internal departments, businesses, and external partners. You will be required to support event using our social media channels that we utilise both within the Invest in Wigan team and the Town Centre Unit.  Liaison will be undertaken with our PR team to ensure that all corporate policies and procedures are followed in relation to social media and WiganWorks is maximised as a social media tool.  Some of your tasks will include taking minutes, organising meetings, creating and maintaining databases and preparing and attending events.

You will also be required to spend a proportion of your time undertaking a relevant qualification and will gain a range of experience whilst learning from professionals within the organisation.

During your apprenticeship you will:

  • Provide a range of clerical duties including photocopying, sending faxes, filing, emails and taking calls.
  • Maintain customer contact systems and deal with customers effectively and courteously.
  • Organise appointments and events.
  • Assist with maintaining contact lists.
  • Research and analyse social media information.
  • Liaising with internal Media/PR team to collate images.
  • Writing social media content for all social media channels.
  • Monitoring success, producing briefings for regular updates and meetings
  • Provide feedback to management.
  • Monitoring feeds for potential retweets
  • Supporting both internal and selected external services and events
  • Building followers and memberships of the various social media channels.
  • To assist in the collation of information for the monthly business bulletins
  • To assist in the compilation of the monthly newsletter
  • Produce monthly reports on open and click rates
  • Support the organisation of meetings, including booking rooms and refreshments, inviting attendees, photocopying and taking minutes.
  • Communicate with council officers and outside agencies by phone, internet, email and other media.
  • Assist with the preparation of documentation including flyers, booklets, letters and other documents using Word, Publisher, Excel and PowerPoint as appropriate.
  • Manage and update databases and produce reports.
  • Keep abreast of social media practices, which would improve the efficiency and effectiveness of the role and attend relevant training as necessary.
  • Work flexibly to meet the changing needs and demands of the role.
  • Attend and participate in any meetings and training events which develop and/or improve team/individual performance, including attendance and satisfactory progress on the Apprenticeship

Requirements and prospects

Desired skills

  • The ability to work accurately and follow instructions
  • The ability to plan work, manage own time and meet deadlines
  • The ability to complete the relevant apprenticeship qualification

Personal qualities

  • To be enthusiastic and committed to providing excellent customer care
  • The ability to use own initiative and work flexibly as part of a team
  • To be keen to develop a wide range of skills required to work within a busy administration environment

Qualifications required

  • GCSE’s A-C in Maths, English & ICT or equivalent (desirable but not essential)

Future prospects

Apprentices will be encouraged to apply for internal and external vacancies and will be given support to help secure further employment.

About the employer

Wigan Council is the largest of Greater Manchester’s 10 boroughs and we are looking for a number of Business Administration Apprentices to help provide quality services to the people of the borough. Wigan Council is responsible for delivering many local services in one of the country's biggest metropolitan boroughs. Council directorates have their headquarters in various buildings in or close to Wigan town centre, with other offices located throughout the borough. The borough is based around the two main towns of Wigan and Leigh, Wigan is the most westerly district of the county of Greater Manchester, although many local people prefer to consider the area part of Lancashire. Wigan Council has a commitment to the health and wellbeing of its employees and we have many family friendly policies to help you get the most out of your family life. Wigan Council employees can expect to receive a wide range of financial and non-financial rewards and benefits. Wigan Council promotes, Wigan is a place where people matter and you can afford to live the life you want.


Wigan Borough Council


Life Centre

College Avenue



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Training provider

  • Level 3 Diploma in Social Media for Business
  • Level 2 Functional Skills English
  • Level 2 Functional Skills Maths
  • Level 2 Functional Skills IT

Apprenticeship framework

Social Media and Digital Marketing

Training provider


Applications for this apprenticeship are being processed by Wigan & Leigh College

Employer's Application Instructions

Please click on the external link and click the blue apply now button to apply for this vacancy.

This apprenticeship requires you to apply through the employer's website.

Apply now

Closing date: 26 Sep 2017