Digital Marketing Apprentice THE TANK MUSEUM LTD
The Tank Museum’s Marketing Department is responsible for all communication between the Museum and its stakeholders. With one of the biggest online audiences of any museum in the world, and exciting plans for the year ahead, this role will suit an apprentice who is ready to throw themselves into all areas of the marketing landscape.
Closing date: 31 Jul 2024
Apprenticeship summary
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Annual wage
£21,000.00
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Working week
Monday to Friday, 9.00am - 5.00pm. Some weekend/evening event support required.
Total hours per week: 37.5
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Expected duration
18 Months
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Possible start date
02 Sep 2024
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Date posted
04 Apr 2024
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Apprenticeship level
Advanced
Level 3 (A level) -
Reference number
VAC1000241832
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Positions
1 available
What you will do in your working day
- You’ll be getting real on-the-job experience at Dorset’s largest indoor attraction.
- You will gain expertise in a wide range of digital channels and tools, and will be promoting everything from our biggest tank event TANKFEST and Christmas craft fairs, to tank-shaped slippers on the online shop.
- From filming video adverts to editing event pages on the website, no two days are the same. Whether you are interested in a career in heritage, tourism, or e-commerce, you will get vital experience working in a busy and innovative team.
- The Digital Marketing Apprentice will support the implementation of its visitor attraction and e-commerce promotion plans.
- Reporting to the Assistant Digital Marketing Manager, the post holder will help maintain The Tank Museum’s website and online shop.
- They will set up, run, and monitor digital advertising campaigns to agreed budgets and objectives.
- Attention to detail and excellent numeracy skills are critical facets for success in the role.
- Advertising.
- Set up and manage advertising campaigns on Facebook and Google, including search, display, and YouTube.
- Assist in the delivery of on and offline advertising plans to ensure they are delivered on time and within budget, optimised to maximum effectiveness.
- Evaluate the effectiveness of advertising campaigns against benchmarks.
- Reporting on the performance of advertising and other digital marketing KPIs E-Commerce.
- Assist the Assistant Digital Marketing Manager in executing seasonal online shop plans.
- Check new products on the online shop have accurate, appropriate, SEO optimised, and high-quality descriptions and imagery.
- Working with the Media Team to photograph products.
- Manage the curated Merch Shelf on our YouTube Channel.
- Attraction Promotion.
- Work with the wider team to execute marketing plans to drive footfall to The Tank Museum and its programme of events.
- Assisting the team with website content, maintenance, and administration.
- Manage content on third-party and key referral websites.
Your apprenticeship will include a Level 3 Multi-Channel Marketer Apprenticeship with Bournemouth and Poole College, where you’ll spend one day a week with other apprentices learning about the latest developments in marketing software, research, and theory. This includes a Level 3 Foundation Certificate in Professional Marketing - Chartered Institute of Marketing (CIM) and a Google Analytics IQ qualification.
The training you will be getting
- Working from our office 4 days a week. They will work alongside our existing Digital marketing experts, on a variety of active projects for businesses in a mixture of industries.
- Multi channel Marketer Apprenticeship Standard - Level 3
(https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer-v1-0) - Functional Skills up to Level 2 in English and Maths, if required
- Level 3 Foundation Certificate in Professional Marketing - Chartered Institute of Marketing (CIM)
- Google Analytics IQ qualification
What to expect at the end of your apprenticeship
- Progression to Full Time employment may be offered to the right candidate
Requirements and prospects
Desired skills and personal qualities
Qualifications
NVQ or SVQ Level 3 or equivalent Digital, IT or similar (Grade Pass or above) Desired
Things to consider
About the employer
Training
Training provider
BOURNEMOUTH AND POOLE COLLEGE, THE
Adjustments for experience
You could reduce your training time, or finish your apprenticeship faster, if you have relevant prior learning or experience. This could be relevant:
- training
- qualifications, like an NVQ in a relevant field
- industry or sector experience
Contact
Kirsty Goddard
01929405096
Apprenticeship standard
Multi-channel marketer
Level 3 (A level)
Demonstrating experience
If your application is successful, you will have a chance to discuss your relevant prior learning or experience with your training provider and employer. You will all need to agree any adjustments to your training plan.
You should be prepared to show your competence, and evidence of relevant qualifications
Before you apply
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