Digital Marketing Apprentice

CHILDREN FIRST LEARNING PARTNERSHIP

STOKE ON TRENT (ST8 6NN)

Closes in 23 days (Friday 28 November 2025)

Posted on 4 November 2025

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Summary

We are a Staffordshire-based community of first and primary schools with a proven track record of improvement where our children are at the heart of everything we do. In the role of Digital Marketing Apprentice you will help to share our journey, celebrate our people, and spotlight the great work we’re doing.

Wage

£15,600 a year

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Training course
Multi-channel marketer (level 3)
Hours
09.00 - 17.00, Monday to Friday.

37 hours 30 minutes a week

Start date

Friday 12 December 2025

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

In the role of Digital Marketing Apprentice you will help to share our journey, celebrate our people, and spotlight the great work we’re doing.

Digital Marketing

  • Support the development and maintenance of website content, including writing and editing copy, refreshing imagery, and uploading videos
  • Contribute to monthly social media content planning by sourcing and creating engaging content
  • Manage posting schedules and respond to comments and messages across social media platforms
  • Seek out, liaise and engage with current and potential stakeholders across all digital channels
  • Source, edit, and repurpose visual content to amplify our brand story
  • Write blogs and articles that support our SEO strategy
  • Maintain and manage marketing data in line with GDPR and Trust policies
  • Monitor, manage, and report on online reviews and audience feedback
  • Seek out online opportunities for comment and brand exposure
  • Support with input, proofreading, and validation of paid advertising campaigns

Where you'll work

KNYPERSLEY FIRST SCHOOL
NEWPOOL ROAD
KNYPERSLEY
STOKE ON TRENT
ST8 6NN

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

You will be completing Level 3 Multi-Channel Marketer Apprentice

(N.B. Formally Digital Marketer Level 3.  As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)

As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

  • Creating your Portfolio
  • Marketing Principles & Theory
  • Branding Theory and Effective Communication
  • Understanding your Audience & Customer Journey
  • Research Methodologies and Competitor Analysis
  • Understanding Business Vision and Objectives
  • Budget Management – Understanding ROI
  • Marketing Campaign Planning and Scheduling
  • Marketing Plan Implementation
  • Content Creation:Planning and Development
  • Content Creation:Tools (Practical)
  • Copywriting – Persuasive writing techniques
  • Quality, Standards and Legislation
  • SEO: Introduction
  • CMS/WordPress & Cornerstone Content
  • Metrics & Analytics: Measurement tools
  • Reports & Optimisation: Google Analytics

For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include: 

  • Producing a written Report
  • Portfolio of evidence based work
  • Presentation and Q&A
  • Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-m

Requirements

Essential qualifications

GCSE in:

  • English (grade C/4)
  • Maths (grade C/4)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • IT skills
  • Organisation skills
  • Administrative skills
  • Analytical skills
  • Creative

About this employer

We are a Staffordshire-based community of first and primary schools with a proven track record of improvement where our children are at the heart of everything we do

https://cflptrust.co.uk/ (opens in new tab)

After this apprenticeship

Children First Learning Partnership are looking for a Digital Marketing Apprentice to grow within the organisation. This is perfect for someone looking to build a career in Marketing Communications in an educational setting.

Ask a question

The contact for this apprenticeship is:

THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED

The reference code for this apprenticeship is VAC1000349495.

Apply now

Closes in 23 days (Friday 28 November 2025)

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