Digital Marketing Apprentice
MERRITT & FRYERS LTD
SKIPTON (BD23 2PX)
Closes in 15 days (Friday 7 November 2025 at 11:59pm)
Posted on 22 October 2025
Contents
Summary
The Apprentice will work closely with the Ecommerce Manager to plan, create, and deliver engaging digital content across multiple platforms. You’ll play a key part in promoting our products, services, and brand values, supporting our team’s reputation for quality and expertise while driving growth through effective digital communications.
- Wage
-
£15,704 for your first year, then could increase depending on your age
National Minimum Wage rate for apprentices
- Training course
- Multi-channel marketer (level 3)
- Hours
-
Monday to Friday 8am to 5pm (1hr lunch break)
40 hours a week
- Start date
-
Monday 1 December 2025
- Duration
-
1 year 6 months
- Positions available
-
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
Key Responsibilities
Content Creation & Branding
- Capture and edit high-quality photos and videos of products, displays, joinery projects, and events.
- Write clear, engaging copy for social media, website updates, and promotional materials.
- Develop seasonal campaigns and visuals aligned with brand guidelines.
Social Media Management
- Manage and grow our presence on Facebook, Instagram, and LinkedIn.
- Create a content calendar, schedule regular posts, and ensure consistent messaging.
- Monitor performance and audience engagement to refine strategies.
Website & SEO Support
- Assist with updates to product pages, banners, and promotions.
- Help improve organic search rankings through keyword research, meta updates, and on-page SEO.
- Regularly review website content for accuracy and consistency.
Email Marketing & Customer Communication
- Build and send monthly newsletters for both trade and retail audiences.
- Segment mailing lists and track campaign success metrics (open and click-through rates).
Reporting & Analysis
- Produce monthly reports on social media growth, website traffic, and campaign results.
- Make recommendations based on data insights to improve reach and engagement.
Campaign & Event Support
- Assist in the planning and promotion of seasonal sales, showroom events, and trade promotions.
- Liaise with different departments to gather content ideas and highlight key products.
Where you'll work
FIRTH STREET WORKS
FIRTH STREET
SKIPTON
BD23 2PX
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
CRAVEN COLLEGE
Training course
Multi-channel marketer (level 3)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a website content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a website content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
Training schedule
The apprentice will be part of Craven College and will be expected to attend college sessions.
Requirements
Essential qualifications
GCSE in:
- English (grade 4)
- Maths (grade 4)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- IT skills
- Attention to detail
- Organisation skills
- Customer care skills
- Presentation skills
- Administrative skills
- Analytical skills
- Logical
- Team working
- Creative
- Initiative
Other requirements
Applicants must be 18 and over
About this employer
Merritt & Fryers Ltd is an independent Builders Merchants founded in 1935 with branches in both Skipton and Barnoldswick. We have been serving the professional trades and the public for over 85 years and have grown from a one-time building company into an expansive Timber, Building, Plumbing, Hardware and Decorators Merchants.
After this apprenticeship
A full time career may be offered subject to completion with career progression.
Ask a question
The contact for this apprenticeship is:
MERRITT & FRYERS LTD
Sally Burks
info@merrittandfryers.co.uk
01756 792485
The reference code for this apprenticeship is VAC1000347751.
Apply now
Closes in 15 days (Friday 7 November 2025 at 11:59pm)
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