Social Media & Marketing Assistant Apprentice

Chelmsford For You

CHELMSFORD (CM1 1BE)

Closes on Friday 31 October 2025

Posted on 18 September 2025

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Summary

Seeking a Social Media & Marketing Assistant Apprentice with strong social media skills. You’ll help market to 450+ businesses (B2B) and promote Chelmsford city centre (B2C), using email, web and various social media platforms like Facebook, Instagram and Linked in. This is a creative role, producing content across diverse projects and businesses.

Wage

£14,722.50 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

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Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday, 9am - 5pm with a 30 minute lunch break each day.

37 hours 30 minutes a week

Start date

Monday 5 January 2026

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

This exciting role will allow you to work across a range of businesses and projects, creating content for a multitude of channels. Your roles throughout the apprenticeship will include:

  • Supporting the Events and Marketing Manager with the implementation of the recently updated CFY Marketing Strategy.
  • Implement primary and/or secondary research methods (surveys, key word research tools and desktop research to gather marketing insight or evaluation), to help keep CFY relevant and linked to the latest trends.
  • Working with the Events and Marketing Manager to source, create and edit content for appropriate marketing channels, such as website, email, social media, event displays, press releases etc.
  • Interacting and liaising with our BID members across the social media channels and liaising with them to obtain content.
  • To work alongside the team in building the SEO for the CFY website.
  • Publish, monitor and respond to editorial, creative or video content via social channels.
  • Support the team, working with design agencies, to create a range of digital marketing materials for the CFY campaigns and events programme.
  • Identify and use relevant/emerging additional channels, trends, solutions and technologies to implement effective marketing activities.
  • Support in the monitoring of marketing expenditure, making regular updates to the budget to ensure all activity is on track financially.
  • Monitor, optimise, analyse and evaluate marketing campaigns and channels, creating monthly reports with key findings to be presented at monthly board meetings. Working to deliver on marketing objectives (within the strategy) for the organisation and/or clients, measuring marketing delivery effectiveness.
  • Use the organisation’s customer relationship management system (Vicinity) to maintain accurate customer data and ensure relationships are managed in the pursuit of marketing goals.
  • Support the events and marketing manager in the organisation of events – this may include some timings out of normal office hours.

Where you'll work

6A HIGH STREET
CHELMSFORD
CM1 1BE

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

COLCHESTER INSTITUTE

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

  • The apprentice will be working towards the Multi-Channel Marketer Level 3 Apprenticeship Standard.
  • All delivered within the workplace via online training and at Colchester Institute Campus every other week.

Requirements

Essential qualifications

GCSE in:

Maths and English (grade A*-C/9-4 or equivalent)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • IT skills
  • Attention to detail
  • Organisation skills
  • Problem solving skills
  • Administrative skills
  • Team working
  • Creative
  • Initiative
  • Confidence
  • Social Media content creation
  • Copywriting skills
  • Canva/other design platforms
  • Experience creating Reels
  • Activity measure and reporting
  • Marketing Industry knowledge
  • Creating email campaigns

Other requirements

Mix of desk-based work and out with businesses in Chelmsford City Centre capturing and creating various content. Some out-of-hours work on Chelmsford For You weekend/ evening events and at business launches etc.

About this employer

Chelmsford For You is the Business Improvement District for Chelmsford City centre. The small team of 5 are funded by approx. 450 city centre businesses. The key work of a Business Improvement District is to run projects, marketing activities and other schemes to generally improve the experience for both businesses and visitors alike, whilst promoting Chelmsford to increase the overall footfall and dwell time.

http://Chelmsfordforyou.co.uk (opens in new tab)

Company benefits

Pension Scheme.

After this apprenticeship

Completing a Multi-Channel Marketer apprenticeship can lead to roles like Marketing Executive, Social Media Manager, Digital Marketing Specialist, or Content Creator. With experience, you could progress into specialist areas (SEO, PPC, email, analytics) or management roles, building a strong career in marketing and beyond.

Ask a question

The contact for this apprenticeship is:

COLCHESTER INSTITUTE

Colchester Institute - Apprenticeships Team

ci.apprenticeships@colchester.ac.uk

01206712043

The reference code for this apprenticeship is VAC1000342390.

Apply now

Closes on Friday 31 October 2025

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