Digital Content Creation Apprentice

Summary

An exciting opportunity has arisen for a motivated and creative individual to join our Digital Services and Marketing teams as a Digital Content Creation Apprentice. This role is ideal for someone who is passionate about content creation and digital media and is looking to develop their skills in a dynamic and supportive college environment.

Wage

£14,526.20 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

Check minimum wage rates (opens in new tab)

Training course

Content creator (level 3)

Hours

37 hours per week Monday to Thursday– 8.30am to 4:30pm Friday 8:30am – 4:00pm

37 hours a week

Start date

Monday 4 August 2025

Duration

1 year 3 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

As an apprentice, you will be involved in producing both written and audio-visual content for a variety of platforms including social media, websites, print, and broadcast. You’ll work closely with both internal teams and external organisations to support marketing campaigns, student engagement initiatives, and college branding.

This is a varied and hands-on role that requires confident communication and a genuine interest in content trends and digital storytelling.

Key Responsibilities:

Content Creation: Assist in developing engaging written, visual, and video content for websites, blogs, email campaigns, and social media.
Social Media Management: Support the planning, scheduling, and publishing of content across platforms such as Instagram, Facebook, LinkedIn, TikTok, and X (formerly Twitter).
Graphic Design: Use Canva or Adobe Creative Suite to produce graphics, posters, and promotional materials.
Video Production: Help with filming, editing, and producing short-form videos for online channels.
Copywriting: Write creative and informative copy for newsletters, social media captions, and promotional materials.
Market Research: Keep up with digital trends and research competitors to inspire new content ideas.
Campaign Support: Assist in the delivery of content for digital campaigns and events.
Analytics & Reporting: Monitor content performance using tools such as Meta Business Suite and Google Analytics.
Collaboration: Work alongside marketing, design, and other college departments to ensure brand consistency.
Student Engagement: Create content that connects with our student community and showcases their experiences.
Training & Development: Participate in on-the-job and online training as part of your apprenticeship programme.

What are we looking for?

This role is suited to someone with strong communication skills, creativity, and a willingness to learn. You should be confident engaging with students, staff, and external partners, and enjoy working in a collaborative and fast-paced environment.

Essential:

GCSE English at grade 5 or above.
Experience using all social media platforms.
Experience using creative desktop and mobile tools.
Knowledge of media production.

Desirable:

Experience of social media scheduling software.
Knowledge of issues around confidentiality and data protection.

Where you'll work

SANDYBED LANE
SCARBOROUGH
YO12 5LF

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

TEC PARTNERSHIP

Your training course

Content creator (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

Interpret the aims of the brief.
Research ideas and concepts to meet the brief.
Evaluate brand requirements and brand guidelines.
Prepare a mood board or other visual aid for the content to be created.
Present ideas, pitches and proposals for creative content to be further developed.
Storyboard and outline script their ideas for content to be developed.
Interpret data, consider its integrity and use it to inform content.
Develop accessible written content for different platforms and devices.
Apply best practice and inclusive language when creating content.
Write and edit copy or scripts for use on different channels and platforms.
Create or capture visuals and audio using standard packages and equipment.
Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
Identify and recommend the platform/s or channel/s to use for the media campaign.
Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
Monitor user experience to ensure content is focused on maximising engagement.
Analyse the differences between audiences using audience segmentation techniques and data.
Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
Use continuing professional development planning to support own current and future training and development needs.
Operate effectively within the production workflow to meet production timelines.
Interpret the aims of the brief.
Research ideas and concepts to meet the brief.
Evaluate brand requirements and brand guidelines.
Prepare a mood board or other visual aid for the content to be created.
Present ideas, pitches and proposals for creative content to be further developed.
Storyboard and outline script their ideas for content to be developed.
Interpret data, consider its integrity and use it to inform content.
Develop accessible written content for different platforms and devices.
Apply best practice and inclusive language when creating content.
Write and edit copy or scripts for use on different channels and platforms.
Create or capture visuals and audio using standard packages and equipment.
Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
Identify and recommend the platform/s or channel/s to use for the media campaign.
Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
Monitor user experience to ensure content is focused on maximising engagement.
Analyse the differences between audiences using audience segmentation techniques and data.
Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
Use continuing professional development planning to support own current and future training and development needs.
Operate effectively within the production workflow to meet production timelines.

Your training plan

Training will be delivered through a blend of workplace-based learning and online sessions. You will be supported throughout your apprenticeship with access to experienced colleagues and training providers. More details about the structure and provider of the apprenticeship programme will be shared upon appointment.

Requirements

Essential qualifications

GCSE in:

English (grade 5)

Desirable qualifications

GCSE in:

IT (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Problem solving skills
Administrative skills
Team working
Creative
Initiative
Prioritise workloads
Calm under pressure
Ability to learn new skills
Punctual and reliable
Professional Attitude
Social media platforms
Creative desktop tools
Media production
Social media scheduling s/w
Confidentiality
Data protection

About this company

Scarborough Sixth Form College is the main provider of level three education in the area, offering A levels, T levels and BTECs to over 1000 students. Outcomes and Progress at the college are high with an A level pass rate of 99% and around 50% of grades achieved are A%-B and 75% of vocational qualifications are graded Distinction* or Distinction. As a result, our students progress to good destinations with the majority going to universities, including Oxbridge, with the remainder seeking apprenticeships or employment. The college has an outstanding reputation in the area and is very much part of the community. Many of our parents and staff are alumni of the college. The college is a welcoming and friendly place with excellent facilities. Our extensive curriculum offers students a wide range of subject choices and combinations to enable them to progress effectively towards their desired career. As an inclusive college, support for students is excellent and they tell us every year that they feel safe and well looked after at college. As an employer, we place high value on staff wellbeing and staff turnover is very low. This is truly a great place to work.

https://s6f.ac.uk/ (opens in new tab)

Company benefits

Access to on-site gym for a one-off fee Free on-site parking Free tea, coffee, and juice Option to join the Bupa Cash Plan Scheme Local Government Pension Scheme Free Employee Assistance Programme

After this apprenticeship

Creative Production – Roles like Video Editor, Podcast Producer, Animator, or Photographer.
Writing & Copy – Content Writer, Copywriter, Scriptwriter, or SEO Specialist.
Social Media & Community – Social Media Manager, Community Manager, or Influencer Manager.
Content Strategy & Marketing – Content Strategist, Digital Marketer, or Campaign Manager.
Design & Branding – Graphic Designer, Visual Storyteller, or Brand Designer.

Ask a question

The contact for this apprenticeship is: