Multi-Channel Marketer Apprentice

Summary

Northern Skills are recruiting on behalf of AllGym for Multi-channel Marketer. This unique apprenticeship combines digital marketing and fitness instruction. You’ll play a pivotal role in enhancing AllGym’s brand presence across various digital platforms while also engaging directly with our community through fitness instruction.

Wage

£11,778 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

Check minimum wage rates (opens in new tab)

Training course

Multi-channel marketer (level 3)

Hours

Our staffed hours are 6am-10pm Monday-Friday and 9.00am - 6.00pm Weekends so shift patterns would alternate between those hours week to week.

30 hours a week

Start date

Sunday 20 July 2025

Duration

2 years 3 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

Marketing Duties:

Develop and execute marketing campaigns across digital channels, including social media, email, and web content
Create engaging content that aligns with allGym’s brand voice and appeals to our target audience
Monitor and analyse campaign performance using tools like Google Analytics to inform future strategies
Use the organisation’s CRM system to maintain accurate customer records and support targeted communications and marketing strategies
Collaborate with internal teams to ensure consistent messaging across all platforms
Stay updated on industry trends to bring innovative ideas to our marketing efforts
Conduct primary and secondary research (e.g. surveys, keyword analysis, competitor research) to gather relevant marketing insights
Contribute to budget tracking and ensure marketing activities are delivered in line with financial plans and performance targets
Translate findings into data-led recommendations to inform decision-making, targeting, and campaign planning

Fitness Instruction Duties:

Ensure a safe and welcoming environment for all gym members

What You’ll Learn:

Marketing Skills:

Fundamentals of marketing theory and the marketing mix
Techniques for content creation, SEO, PPC, and email marketing
Utilisation of marketing tools such as Hootsuite, Mailchimp, Canva, and WordPress
Data analysis and interpretation to drive marketing decisions
Understanding of customer behaviour and tailoring campaigns accordingly

Where you'll work

8 NEW STREET
THORNABY
STOCKTON ON TEES
TS17 6BU

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

MIDDLESBROUGH COLLEGE

Your training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Level 3 Multi-Channel Marketer Apprenticeship Standard
Day release one day per week
Online Delivery
Middlesbrough College

Requirements

Essential qualifications

GCSE in:

Maths and English (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Presentation skills
Administrative skills
Team working
Creative
Initiative
Passion for fitness
Passion for Marketing

Other requirements

This vacancy is to start immediately therefore you must be available to start before applying. All closing, interview and start dates are subject to change and may close early if sufficient applications are received. Please ensure you apply early to avoid disappointment. Northern Skills will check candidates' eligibility prior to any interviews.

About this company

AllGym is a 24/7 high-spec fitness facility offering a 30,000 sq. ft. space equipped with premium equipment, unlimited classes, and a vibrant community atmosphere. Our mission is to empower members to achieve their fitness goals in a welcoming and energetic environment. We pride ourselves on our commitment to excellence and continuous improvement.

After this apprenticeship

Depending on the circumstances of the business upon completion of the apprenticeship programme there could be a potential position of employment available

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