Data Analyst Marketing Communications apprentice

Summary

The programme is designed to develop, train and coach individuals in skills and competencies that will help them build a foundation for their future careers. This scheme will include both on and off-the-job training, combining theoretical and practical skills to prepare you for your future role.

Wage: £20,000 a year
Minimum wage rates (opens in new tab)
Training course: Data analyst (level 4)
Hours: 9.00am - 5:15pm (Monday to Thursday).
37 hours 30 minutes a week
Possible start date: Saturday 5 April
Duration: 1 year 11 months
Positions available: 1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you’ll do at work

Main Tasks & Responsibilities:

Marcomms Performance Analytics:

Support the Marketing Strategy and Planning Manager in the production of scheduled dashboards covering all the main business KPIs relating to marketing performance. Data will be securely collected from multiple trusted sources and collated in management reporting dashboards for review and further analysis by members of the Nissan management team.
Data must be presented aligned to company procedures and industry recognised best practice, and will involve production of graphs and infographic layouts.• Reporting results to be validated with cross checking and relevant comparison to identify faults in data and to ensure data quality.
Outcomes from reports to be presented through line management meetings, distributed within company to relevant stakeholders, and presented at team meetings.
Production of weekly management committee report summaries, collating data from weekly performance reports to reproduce in summary presentations.

Dealer Marketing Analysis:

Working with the Dealer Retail Manager, analyse existing structured and unstructured data to produce granular reports focused on zone and dealer performance using basic statistical methods to analyse the data covering e.g., volume and conversion metrics, performance vs. target and trends over time, in order to support collaboration between the Dealer Marketing team, Field teams and Dealers.

Process Digitisation:

Support the wider Marketing Communications team with the digital transformation of core business processes, including but not limited to:

Car Booking Process automation (review current process and identify efficiencies to automate
Content Library cataloguing (organisation and access)
Sharepoint organisation and administration (structure, taxonomy, team support, access permissions, size control)
Finance administration (automation of reconciliation data into actionable reports to replace and streamline manual processing)
Content and Social Media Support
In-house adaptation of core assets using AI tools to supplement and expand content reach
Work with the social media team to be a single point of contact for customer queries received via the Social Media Inbox, working with the appointed Social Agency to contact the relevant teams within Nissan and provide answers to customer queries that are escalated to Nissan.
Maintain and update the FAQ document based on any new and consistent questions received via the Inbox

Marcomms Support:

Scheduled data reports: following Nissan security and compliance process for any data to be stored, managed and shared securely, produce all regularly scheduled extract requirements that supports Nissan’s marketing activities e.g.: order data file extracts downloaded and formatted to share with CRM agency for support to Welcome and EAP programmes, First Party Data extracts for Social media lead gen targeting campaigns
General project and administrative support to the Marketing Comms team using data management skills to support project management within the team e.g. scheduling key meetings, meeting minutes, task lists and response follow-up actions, budget tracking support etc.
Special project opportunities to support delivery of the Nissan Business Plan by supporting adhoc analysis requests in the area of media performance, website analytics and lead management.

Where you’ll work

The Rivers Office Park
Denham Way
Maple Cross
Rickmansworth
WD3 9YS

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

JUST IT TRAINING LIMITED

Your training course

Data analyst (level 4)

Equal to higher national certificate (HNC)

Course contents

Use data systems securely to meet requirements and in line with organisational procedures and legislation including principles of Privacy by Design
implement the stages of the data analysis lifecycle
apply principles of data classification within data analysis activity
analyse data sets taking account of different data structures and database designs
assess the impact on user experience and domain context on data analysis activity
identify and escalate quality risks in data analysis with suggested mitigation or resolutions as appropriate
undertake customer requirements analysis and implement findings in data analytics planning and outputs
identify data sources and the risks and challenges to combination within data analysis activity
apply organizational architecture requirements to data analysis activities
apply statistical methodologies to data analysis tasks
apply predictive analytics in the collation and use of data
collaborate and communicate with a range of internal and external stakeholders using appropriate styles and behaviours to suit the audience
use a range of analytical techniques such as data mining, time series forecasting and modelling techniques to identify and predict trends and patterns in data
collate and interpret qualitative and quantitative data and convert into infographics, reports, tables, dashboards and graphs
select and apply the most appropriate data tools to achieve the optimum outcome
Use data systems securely to meet requirements and in line with organisational procedures and legislation including principles of Privacy by Design
implement the stages of the data analysis lifecycle
apply principles of data classification within data analysis activity
analyse data sets taking account of different data structures and database designs
assess the impact on user experience and domain context on data analysis activity
identify and escalate quality risks in data analysis with suggested mitigation or resolutions as appropriate
undertake customer requirements analysis and implement findings in data analytics planning and outputs
identify data sources and the risks and challenges to combination within data analysis activity
apply organizational architecture requirements to data analysis activities
apply statistical methodologies to data analysis tasks
apply predictive analytics in the collation and use of data
collaborate and communicate with a range of internal and external stakeholders using appropriate styles and behaviours to suit the audience
use a range of analytical techniques such as data mining, time series forecasting and modelling techniques to identify and predict trends and patterns in data
collate and interpret qualitative and quantitative data and convert into infographics, reports, tables, dashboards and graphs
select and apply the most appropriate data tools to achieve the optimum outcome

Your training plan

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

Data Analyst Level 4 apprenticeship standard. You will also receive full training and support from the Just IT Apprenticeship team to increase your skills. Your training will include gaining a Level 4 Data qualification.

Requirements

Essential qualifications

GCSE in:

English (grade 4/C and above)
Math (grade 4/C and above)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Presentation skills
Administrative skills
Number skills
Analytical skills
Logical
Team working
Creative
Initiative
Patience
Physical fitness

About this company

We are the Sales & Marketing Headquarters for Nissan in the UK. It is our aim to ensure that the Nissan brand and product portfolio are successfully communicated in order for us to maintain our strong presence in the UK marketplace. To do this, we ensure that we achieve excellence throughout our sales operations & distribution in the UK, and deliver on our customer promises. Our key functions are Aftersales, Marketing, Network Development & Customer Quality and Sales; finally, our support functions are integral in enabling everyone to deliver their overall strategies. All our employees have the opportunity to gain great autonomy, experience, and international exposure in our stimulating, diverse, and dynamic environment. Our continued success is driven by our ability to produce high quality vehicles, at a competitive and accessible value and we want you to join us in defining how we shape the future of innovation in mobility, connectivity and electrification.

https://www.nissan.co.uk/ (opens in new tab)

After this apprenticeship

Potential for permanent role after completion of apprenticeship for the right candidate

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