Public Relations & Communications Apprentice Hill & Knowlton Limited

What you will do in your working day

As a Public Relations & Communications Apprentice at Hill & Knowlton, you will be integral to our team. Your responsibilities will include developing strong media relationships, crafting compelling press releases and blogs, and managing proactive and reactive media requests. You'll also create engaging content and conduct audits to assess our client's presence online and in the media.

Your role will include researching new business opportunities and preparing proposals. We are a collaborative team and encourage you to share problems, ideas and solutions throughout your work.

The ideal candidate is a passionate storyteller with excellent verbal and written skills, attention to detail, and a curiosity beyond their immediate to do list. You should have a basic understanding of the media landscape and an interest in staying updated on industry trends.

In addition to these activities, we'd love for you to attend training courses and meet with journalists and industry specialists regularly. This role offers an exciting opportunity to grow, learn, and make a significant contribution to our company.

PR activities

• The PR Apprentice will be required to undertake (but not be restricted to) the following occupational duties as part of their role.
• The duties below are directly from the most up-to-date PR & Communications Assistant standard.
• Develop written and non-written content and schedule this content for publication/distribution according to the public relations and communications or campaign plan.
• Contribute to the creation of campaigns or new business proposals planning and their implementation.
• Research, analyse and monitor stakeholders to inform engagement strategies.
• Monitor media to keep up to date with current affairs and build knowledge of the journalist and media landscape.
• Research, analyse and evaluate campaigns against key performance indicators (KPIs) to prepare future campaigns.
• Share content with relevant stakeholders and media, to inform and influence audiences to maintain positive relationships.
• Undertake reputation assessment and formulate responses to support stakeholders with the planning and implementation of reputation management and/or crisis strategies.
• Support the Public Relations and Communications’ team with routine administrative, logistical, and time-sensitive tasks.
• Support the planning and delivery of ad hoc engagement activities such as events.
• Contribute to team development through sharing relevant knowledge and skills when required.
• Organise and coordinate stakeholder meetings.
• Contribute to the organisational objectives and key performance indicators to support communication activities which drive and improve performance and sustainability goals.

The training you will be getting

• You will develop a wide understanding of Public Relations and the impact it has on businesses
• As a Public Relations and Communications Apprentice, you will follow a Level 4 Public Relations Assistant apprenticeship standard, with a PRCA Qualification.
• This will involve “on the job” training, virtual visits from an Apprenticeship Coach, an internal line manager to provide ongoing guidance, online learning, and creating a portfolio of evidence.
• Attendance to 50+ high-quality PRCA industry-training courses.
• Functional Skills in maths and English if required.
• The apprentice will be working towards an End-Point Assessment (EPA) which will determine if he/she has the knowledge, skills, and behaviours listed in the PR & Communications Assistant Standard.
• PRCA is the training provider for this apprenticeship, as well as the largest membership and industry body for the PR & Communications industry.

What to expect at the end of your apprenticeship

The potential career path of a successful applicant will form part of discussions during the apprenticeship - future employment opportunities within Hill & Knowlton may be available on completion.

Typical job titles include:

• Account Executive