Communications Apprentice South Western Railway

What you will do in your working day

• Producing clear and concise content for case studies and social media channels.
• Supporting the Community Rail Manager in collating evidence for key stakeholder reports and sharing best practice across the network.
• Staying informed of the latest key trends in the communications arena and share best practice.
• Analysing and collating data on the usage of social media across the community groups and identify ways to support and encourage participation.
• Developing and coordinating an annual activity plan to tie into the wider communications team to optimise PR opportunities working with the Community Rail Officers and station adopters.
• To actively work with all the station adopter groups and CRPS to develop a more effective process and assist in embedding it across the community groups.
• Developing and assisting in delivering some specific community campaigns across the network working with SWR Marketing team.
• Supporting the roll out and collection of community data around the network for the annual Social Value report.
• Work in collaboration with internal stakeholders with the wider external communications team, to access a wider exposure to all sorts of media channels including stakeholder media.

The training you will be getting

To support your development within the role, you will undertake the Level 3 Content Creator apprenticeship standard, this learning will provide you with the underpinning knowledge and skills to be successful as our Communications Apprentice.

The apprenticeship training covers a range of marketing tools and social platforms, empowering apprentices with the creative freedom to produce high-quality content that maximises audience engagement on modern marketing channels and social media. The apprenticeship teaches content creation and development, including graphic creation, video shooting and editing.

What to expect at the end of your apprenticeship

This apprenticeship would be a good starting point for those interested in a career in marketing or project management.