Retail Growth Apprentice

ALLWYN ENTERTAINMENT LTD

Bristol, Cambridge, Gateshead, Liverpool, London, Manchester, Oxford, Redhill, Thetford, Watford

Closes in 10 days (Sunday 22 March 2026 at 11:59pm)

Posted on 12 March 2026

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Summary

Kick‑start your career with an apprenticeship where you’ll learn on the job and support something that matters. You’ll manage your own territory, build strong retailer relationships and help drive sales for Good Causes. Gain hands‑on experience, coaching and a Level 4 qualification to grow into a Retail Growth Executive.

Wage

£27,000 a year

Check minimum wage rates (opens in new tab)

Training course
Sales executive (level 4)
Hours
•Monday–Thursday: 9:00am–5:30pm. •Friday: 9:00am–5:00pm. •This is a field-based role requiring daily travel across your assigned territory. •Occasional flexibility may be needed to attend regional meetings or business events.

37 hours a week

Start date

Tuesday 28 April 2026

Duration

1 year 6 months

Positions available

6

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

  • Support the Annual Business Plan by delivering key messages and marketing updates to our retail network.
  • Review activity against agreed measures, working cross‑territory or regionally as needed.
  • Bring retail insight, new ideas and improved ways of working into Allwyn through team meetings and 1:1s with your Retail Sales Manager.
  • Use sales data and local insights to identify growth opportunities within your territory.
  • Manage and plan store visits across your assigned territory, ensuring you’re well-prepared for each visit.
  • Build and maintain strong relationships with retailers to drive great in‑store execution and advocacy of The National Lottery.
  • Proactively drive high in‑store standards and deliver key messages that support sales performance.
  • Support retailers with training, compliance requirements and player‑protection standards through the Retail Training Centre (RTC).
  • Develop a strong understanding of your territory, retailer performance, competitor activity and local market trends.
  • Review your territory’s performance against key KPIs and discuss outcomes with your line manager.
  • Promote responsible play and ensure retailers meet player protection requirements
  • As part of your apprenticeship, a minimum of 20% off‑the‑job training will be delivered through virtual learning, workshops and practical applications related to your apprenticeship as well as on-the-job learning.

Where you'll work

You can select which locations you want to apply for in your application on Find an apprenticeship.

This apprenticeship is available in these locations:

  • 32-34 College Green, Bristol, BS1 5SP
  • Cheddars Lane, Cambridge, CB5 8LD
  • 1 Trinity Square, Gateshead, NE8 1AG
  • 46 Hanover Street, Liverpool, L1 4AF
  • 80 Cheapside, London, EC2V 6EE
  • 58-66 Market Street, Manchester, M1 1PW
  • Unit 7, Oxford Retail Park, Ambassador Avenue, Cowley, Oxford, OX4 6XJ
  • 2 Marketfield Way, Redhill, RH1 1RR
  • Kilverstone, Thetford, IP24 2RL
  • 37 39 Clarendon Road, Watford, WD171JA

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

BMS PROGRESS LLP

Training course

Sales executive (level 4)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
  • Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
  • Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
  • Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
  • Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
  • Closing Sales: Be attuned to verbal and non-verbal buying-signals andmove to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
  • Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
  • Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
  • Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
  • Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
  • Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.

Training schedule

Training will be delivered through a combination of on-the-job experience and structured learning:

  • Training primarily takes place across your assigned retail territory.
  • You will receive ongoing coaching from your Retail Sales Manager and support from the Retail Sales Academy as well as your apprenticeship training provider.
  • A minimum of 20% off‑the‑job training will be delivered through virtual learning, workshops and practical applications related to your apprenticeship as well as on-the-job learning.
  • Team meetings, development sessions and regional workshops may occasionally take place at central locations.

Requirements

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • Attention to detail
  • Organisation skills
  • Customer care skills
  • Problem solving skills
  • Initiative
  • Non judgemental
  • Proactivity
  • Self-discipline
  • Resilience and Self-motivation
  • Continuou professional develop

Other requirements

  • Allwyn UK undertakes vetting checks (standard or enhanced dependent on the role) after a job offer is made. These checks may include reviewing any past convictions or CCJ's.
  • You must have a valid UK driving licence with at least 12 months of driving experience and less than 5 penalty points.

About this employer

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large-scale transformation journey by creating a National Lottery that delivers more money to good causes.

https://www.allwyn.co.uk/ (opens in new tab)

Company benefits

  • Company bonus scheme.
  • 26 days annual leave + 2 Life Days (and bank holidays).
  • Access to a nutritional advisor and personal trainers.
  • Complimentary Financial coaching.
  • And many more... 

Disability Confident

Disability Confident

A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.

You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.

After this apprenticeship

On successful completion of the apprenticeship, you may progress into a permanent Retail Sales Executive role (subject to performance and business need).

From there, development pathways include:

  • Senior Retail Growth Executive.
  • Territory Manager.
  • Retail Growth Manager.
  • Wider opportunities in Commercial, Training, Insight or Head Office roles.

High performers will continue development through the Retail Sales Academy, supporting long‑term career growth.

Ask a question

The contact for this apprenticeship is:

ALLWYN ENTERTAINMENT LTD

Nicole Smielecka

Nicole.Smielecka@allwyn.co.uk

The reference code for this apprenticeship is VAC2000020624.

Apply now

Closes in 10 days (Sunday 22 March 2026 at 11:59pm)