Digital Marketing Apprentice
SILVER CROSS (UK) LIMITED
North Yorkshire (BD23 3JA)
Closes in 10 days (Friday 7 November 2025 at 11:59pm)
Posted on 22 October 2025
Contents
Summary
As a Digital Marketing Apprentice, you’ll play a key role in supporting our online growth, working closely with the E-Commerce Manager and wider e-commerce team to help manage digital tools, create engaging content, and support performance marketing campaigns.
- Wage
-
£14,722.50 to £23,809.50, depending on your age
National Minimum Wage
Check minimum wage rates (opens in new tab)
Pay to be discussed
- Training course
- Multi-channel marketer (level 3)
- Hours
-
Monday to Friday
Hours to be discussed
37 hours 30 minutes a week
- Start date
-
Monday 10 November 2025
- Duration
-
1 year 6 months
- Positions available
-
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
Key Responsibilities
- Price Monitoring & Competitor Analysis
- Maintain our Price2Spy account, ensuring all products are listed and alerts are functioning correctly
- Monitor competitor pricing and flag when independent or national retailers haven’t updated prices for a significant period
- Reporting & Analytics
- Compile regular e-commerce reports, including weekly product run rates and board-level summaries.
- Support ad-hoc reporting needs to inform business decisions.
- Advertising & Creative Briefing
- Assist in briefing and compiling advertising assets for our paid media agency, including creative for paid social and PPC campaigns
- Affiliate Marketing
- Manage our affiliate programme by approving new partners, validating sales, and distributing marketing packs
- Communicate upcoming offers and campaigns through the affiliate platform
- TikTok Shop & Affiliates
- Maintain our TikTok Shop, ensuring best practices are followed and listings are optimised
- Approve affiliate partnerships and support growth on the TikTok platform
- Content Creation & SEO
- Write SEO-rich content for product pages and our blog, The Edit
- Upload editorial content and interviews provided by the marketing team
- General Digital Marketing Support
- Provide support across other digital marketing activities as needed, including website content uploads, email and SMS campaigns, PPC, and conversion rate optimisation
Where you'll work
Micklethorn
Broughton Skipton
North Yorkshire
BD23 3JA
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
CRAVEN COLLEGE
Training course
Multi-channel marketer (level 3)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a website content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a website content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
Training schedule
The apprentice will be a part of Craven College and have tutorial lessons whilst working full time at Silver Cross
Requirements
Essential qualifications
GCSE in:
- English (grade 4)
- Maths (grade 4)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- IT skills
- Attention to detail
- Organisation skills
- Administrative skills
- Number skills
- Team working
- Creative
- Initiative
Other requirements
Applicants MUST have access to a car and driving licence due to company location.
About this employer
We’re the original British nursery brand, cherished by families worldwide for almost 150 years. Known for our stylish and practical nursery products including prams, highchairs, car seats, and more, we’re passionate about helping parents navigate early parenthood with confidence and style. As we continue to grow, we’re looking for a motivated and detail-oriented Digital Marketing Apprentice to support our digital marketing efforts and gain hands-on experience across a wide range of channels.
After this apprenticeship
- A permanent position in the company with career progression
Ask a question
The contact for this apprenticeship is:
CRAVEN COLLEGE
Holly McFadyen
hmcfadyen@craven-college.ac.uk
07584212921
The reference code for this apprenticeship is VAC1000347755.
Apply now
Closes in 10 days (Friday 7 November 2025 at 11:59pm)
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