Internal Communications Content Creator Apprentice

City of London Corporation

LONDON (EC2P 2EJ)

Closes in 18 days (Tuesday 21 October 2025)

Posted on 2 October 2025

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Summary

As a member of our Communications team at Guildhall, you will play a crucial role in crafting compelling messages for internal audiences across a wide range of departments and Institutions. Your work will encompass a wide range of topics, from financial services to open spaces, culture, planning, and transport strategy, celebrating our people.

• Wage:

  £25,780 a year

  Check minimum wage rates (opens in new tab)

  City of London Corporation staff can take advantage of the pension scheme. They also receive discounts and special offers for a wide range of products and services.

• Training course: Content creator (level 3)
• Hours: Monday - Friday, 9.15am - 5.00pm core hours. Flexibility will be required for business needs.

  35 hours a week

• Start date:

  Monday 1 December 2025

• Duration:

  1 year 6 months

• Positions available:

  1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

Purpose of Post:

• In this role, you will gain hands-on experience, and receive training, while supporting the Internal Communications Manager in executing effective digital communications strategies
• You will contribute to content creation, data analysis, and various other aspects of our communications initiatives
• You will work as part of the wider Internal Communications Team and alongside our colleagues in the Media Team to support and promote our corporate messaging around the work and role of the whole organisation
• You will also help direct, support and amplify messaging from other areas of the City Corporation in creating an overall narrative for the organisation
• This will mean providing content across multiple media platforms aimed at different internal audiences representing the full range of our services
• You will also be required to advise other departments on how best to communicate messages through digital content and respond at short notice to demands for content creation and digital analysis

Main duties and Responsibilities:

Content Creation and Management:

• Assist in creating engaging and relevant digital content across internal platforms, including intrant, video, and email newsletters with accompanying copy
• Collaborate with internal stakeholders to gather information and learn how to accurately represent our brand messaging
• Contribute to the maintenance of a content calendar and help ensure timely and consistent content delivery

Email:

• Gain exposure to the creation and deployment of our email channels, including writing compelling copy, assisting with template design, and managing subscriber lists
• Learn to monitor campaign performance, analyse email metrics, and provide suggestions for optimisation

Analytics and Reporting:

• Learn to collect and analyse data from various digital channels,
  Gain experience in generating reports on key performance indicators (KPIs) to measure the effectiveness of digital communications initiatives
• Contribute insights and suggestions for improvement based on data analysis

Digital Support:

• Support the planning, execution, and monitoring of digital campaigns
• Collaborate with the Internal Communications Manager to observe ad performance and assist in optimising campaigns

Market Research and Trend Analysis:

• Stay updated with industry trends, emerging technologies, and best practices in digital communications
• Assist in conducting research on target audiences, competitors, and industry benchmarks to contribute to digital communications strategies

Collaboration and Coordination:

Work closely with cross-functional teams, such as marketing, design, and content creators, to ensure alignment and consistency in brand messaging across digital channels
Learn to assist in coordinating projects, campaigns, and events, and provide support as needed

In addition, the successful candidate will be responsible for:

• Planning and organising own workload, multi-tasking as necessary to ensure deadlines are met
• To actively seek to implement the City of London’s Equal Opportunity Policy and the objective to promote equality of opportunity in relation to the duties of the post
• To perform other appropriate duties that may reasonably be requested appropriate to the grade
• This job description may be subject to change, in consultation with the post holder, in response to new circumstances
• Monitor and reply to queries and comments (in person, telephone, social media, website, emails)
• Any other duties which may reasonably be required of the post

Where you'll work

City of London
Guildhall
Gresham Street
LONDON
EC2P 2EJ

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

GINGER NUT MEDIA LIMITED

Training course

Content creator (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

• Interpret the aims of the brief.
• Research ideas and concepts to meet the brief.
• Evaluate brand requirements and brand guidelines.
• Prepare a mood board or other visual aid for the content to be created.
• Present ideas, pitches and proposals for creative content to be further developed.
• Storyboard and outline script their ideas for content to be developed.
• Interpret data, consider its integrity and use it to inform content.
• Develop accessible written content for different platforms and devices.
• Apply best practice and inclusive language when creating content.
• Write and edit copy or scripts for use on different channels and platforms.
• Create or capture visuals and audio using standard packages and equipment.
• Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
• Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
• Identify and recommend the platform/s or channel/s to use for the media campaign.
• Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
• Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
• Monitor user experience to ensure content is focused on maximising engagement.
• Analyse the differences between audiences using audience segmentation techniques and data.
• Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
• Use continuing professional development planning to support own current and future training and development needs.
• Operate effectively within the production workflow to meet production timelines.
• Interpret the aims of the brief.
• Research ideas and concepts to meet the brief.
• Evaluate brand requirements and brand guidelines.
• Prepare a mood board or other visual aid for the content to be created.
• Present ideas, pitches and proposals for creative content to be further developed.
• Storyboard and outline script their ideas for content to be developed.
• Interpret data, consider its integrity and use it to inform content.
• Develop accessible written content for different platforms and devices.
• Apply best practice and inclusive language when creating content.
• Write and edit copy or scripts for use on different channels and platforms.
• Create or capture visuals and audio using standard packages and equipment.
• Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
• Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
• Identify and recommend the platform/s or channel/s to use for the media campaign.
• Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
• Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
• Monitor user experience to ensure content is focused on maximising engagement.
• Analyse the differences between audiences using audience segmentation techniques and data.
• Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
• Use continuing professional development planning to support own current and future training and development needs.
• Operate effectively within the production workflow to meet production timelines.

Training schedule

• You will be supported to achieve the Content Creator Level 3 apprenticeship
• Theoretical training will be given with the support of the training provider
• Practical training and support will be given in the workplace allowing you to embed your learning in the working environment
• You will receive hours 6 per week to support with your apprenticeship studies

Requirements

Essential qualifications

GCSE in:

• English (grade 4)
• Maths (grade 4)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

• Communication skills
• IT skills
• Attention to detail
• Organisation skills
• Customer care skills
• Presentation skills
• Administrative skills
• Team working
• Creative
• Non judgemental
• Patience

About this employer

The City Corporation with a rich history that precedes parliament, the City Corporation has been an ever constant throughout history adapting in order to meet modern demands of the City it serves, and is home to some of the world’s most striking modern architecture. The City of London Corporation forms part of London as a whole, along with the 32 London Boroughs who have responsibility for local government services within their local area. Based at the Guildhall the City Corporation looks after and promotes the City of London.

http://www.cityoflondon.gov.uk (opens in new tab)

Disability Confident

A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.

You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.

After this apprenticeship

• On successful completion of the apprenticeship, we aim to offer a permanent role within the team if a position is available
• Alternatively, we shall endeavour to secure an alternative position within the City of London Corporation

Ask a question

The contact for this apprenticeship is:

GINGER NUT MEDIA LIMITED

The reference code for this apprenticeship is VAC1000344720.

Apply now

Closes in 18 days (Tuesday 21 October 2025)

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