Digital Marketing Apprentice

BOWLERHAT INTERNET SERVICES LTD

BIRMINGHAM (B9 4AA)

Closes in 14 days (Wednesday 15 October 2025)

Posted on 25 September 2025

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Summary

Bowler Hat are offering an amazing opportunity for someone that is enthusiastic and eager to gain hands-on learning in their ALCHEMY, REP, and INSIGHT systems. This is the chance to be part of a team building the future of digital marketing with AI. Take this lifetime of digital marketing knowledge and putting it to work for you.

Wage

£13,839.15 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

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Pay will be reviewed regularly and will be dependant on development and commitment to Bowler Hat and the Apprenticeship.

Training course
Multi-channel marketer (level 3)
Hours
9.00am - 5.00pm, Monday to Thursday. 9.00am - 4.00pm, Friday, with 45 minutes lunch each day.

35 hours 15 minutes a week

Start date

Monday 27 October 2025

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

Bowler Hat are looking for a curious and ambitious Digital Marketing Apprentice to join their team. This is an exciting opportunity to learn how marketing works in the age of AI and to be part of building the systems that will shape its future.

You’ll gain hands-on experience while contributing to our in-house frameworks and tools:

  • ALCHEMY – a website planning methodology, book, and AI tool.
  • REP – a digital marketing planning framework, book, and AI tool.
  • INSIGHT – an analytics framework and methodology to drive marketing success.

Alongside training, you’ll support projects across Google, Meta, websites, analytics, and more – helping businesses navigate and flourish in an AI-driven world.

Primary focus areas:

  • AI in Marketing – understanding how AI is transforming advertising, targeting, and strategy.
  • Google – learning how to run campaigns across Google Ads, Search, and Performance Max.
  • Meta – creating and testing campaigns on Facebook and Instagram.
  • Websites – planning effective, strategic websites using the ALCHEMY methodology.
  • Analytics & Insight – using our INSIGHT framework to turn user data into decisions.

Secondary areas:

Other social platforms – LinkedIn, TikTok, and emerging channels.
Other online advertising – beyond Google and Meta.


Note: This is not a social media management role.

Where you'll work

UNIT 112
THE CUSTARD FACTORY
GIBB STREET
BIRMINGHAM
B9 4AA

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

You will be completing a Level 3 Multi-channel Marketer Apprenticeship Standard.

As a Multi-channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. You will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

  • Creating your Portfolio
  • Marketing Principles & Theory
  • Branding Theory and Effective Communication
  • Understanding your Audience & Customer Journey
  • Research Methodologies and Competitor Analysis
  • Understanding Business Vision and Objectives
  • Budget Management – Understanding ROI
  • Marketing Campaign Planning and Scheduling
  • Marketing Plan Implementation
  • Content Creation:Planning and Development
  • Content Creation:Tools (Practical)
  • Copywriting – Persuasive writing techniques
  • Quality, Standards and Legislation
  • SEO: Introduction
  • CMS/WordPress & Cornerstone Content
  • Metrics & Analytics: Measurement tools
  • Reports & Optimisation: Google Analytics

The Multi-Channel Marketer apprenticeship includes an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include: 

  • Producing a written Report
  • Portfolio of evidence based work
  • Presentation and Q&A
  • Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer

Requirements

Essential qualifications

GCSE in:

  • English (grade 4/C or above preferable)
  • Maths (grade 4/C or above preferable)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • IT skills
  • Attention to detail
  • Customer care skills
  • Presentation skills
  • Administrative skills
  • Analytical skills
  • Logical
  • Team working
  • Creative

About this employer

Bowler Hat are offering an amazing opportunity for someone that is enthusiastic and eager to gain hands-on learning in their ALCHEMY, REP, and INSIGHT systems. This is the chance to be part of a team building the future of digital marketing with AI.

After this apprenticeship

The possibility to be employed full-time and / or progress on to a Degree Marketing Manager Standard. 

Ask a question

The contact for this apprenticeship is:

THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED

Tania

tania@creativealliance,org.uk

The reference code for this apprenticeship is VAC1000343833.

Apply now

Closes in 14 days (Wednesday 15 October 2025)

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