Digital Marketing Apprentice
ABBEYFIELD ENGLAND LIMITED
Recruiting nationally
Closes in 26 days (Tuesday 14 October 2025)
Posted on 18 September 2025
Contents
Summary
We’re looking for a motivated and creative Digital Marketing Apprentice to join our small but dedicated central team. You’ll gain hands-on experience in all areas of digital marketing - from updating our website and intranet to managing social media and improving SEO - while studying toward an industry-recognised qualification.
- Wage
-
£21,000 a year
- Training course
- Multi-channel marketer (level 3)
- Hours
-
Days and shifts to be confirmed.
35 hours a week
- Start date
-
Tuesday 21 October 2025
- Duration
-
1 year 6 months
- Positions available
-
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
- Maintain and update website and intranet content
- Schedule social media posts and support campaigns
- Track engagement and performance using analytics tools
- Draft digital news, blog posts, and email campaigns
- Create simple graphics using approved templates/tools
- Conduct basic SEO audits and keyword optimisation
- Maintain online listings and support digital reputation
- Help identify and reduce duplicated content across microsites
Where you'll work
This is a remote working role, with occasional in-person meetings. Candidates must be from the Liverpool/Merseyside region.
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
QA LIMITED
Training course
Multi-channel marketer (level 3)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a website content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a website content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
Training schedule
Why choose our Multi-Channel Marketer apprenticeship?
QA’s Multi-Channel Marketer Level 3 apprenticeship provides a solid foundation of practical skills integral to becoming competent in fast-paced marketing roles.
It is widely accepted that we are facing a severe crisis when it comes to the gap between digital skills needed by employers and available talent. QA designed our workplace learning programmes to help organisations and individuals build in-demand marketing capabilities across channels, both by finding and developing new talent and through the upskilling of existing teams.
QA’s Multi-Channel Marketer Level 3 apprenticeship programme enables the apprentice to:
- Learn the necessary skills to enhance business performance in the marketplace.
- Develop knowledge, skills and behaviours aligned to the Mutli-Channel Marketer apprenticeship standard, being able to apply them in context.
Gain the following qualifications upon successful completion of the programme:
Level 3 Multi-Channel Marketer apprenticeship standard
Tools and technologies learned:
Apprentices will learn to use Google Analytics, SurveyMonkey, WordPress, Hootsuite, Mailchimp, Canva, Powtoon, Moz, W3Schools, JDoodle and all the major social media networks.
Requirements
Essential qualifications
GCSE in:
- 3 of any subject (grade 4+ (A* - C))
- Maths & English (grade 3+ (D or above))
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- Organisation skills
About this employer
Abbeyfield England is the national membership body for a network of independent Abbeyfield societies. Our mission is to support older people to live well in supportive shared homes and communities. We are entering an exciting new chapter of digital transformation, and this apprenticeship is a key part of building in-house skills and reducing reliance on outsourced services.
Company benefits
Laptop, mobile phone, and software provided, Flexible remote working, Supportive team environment, Opportunity to help shape digital transformation in the charity sector, 25 days annual leave plus bank holidays
After this apprenticeship
90% of QA apprentices secure permanent employment after completing: this is 20% higher than the national average.
Ask a question
The contact for this apprenticeship is:
QA LIMITED
The reference code for this apprenticeship is VAC1000342608.
Apply now
Closes in 26 days (Tuesday 14 October 2025)
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