Communications Apprentice

Sandwell Metropolitan Borough Council

Oldbury (B69 3DB)

Closes in 14 days (Wednesday 20 August 2025 at 11:59pm)

Posted on 5 August 2025

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Summary

Are you a creative thinker with a passion for storytelling, social media, and digital content? Ready to kick-start your career in communications? We’re looking for an apprentice to join our Corporate Communications team and help us share our new story about Sandwell- with our residents, partners, and businesses.

Wage

£14,526.20 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

Check minimum wage rates (opens in new tab)

Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday between 8.30am and 5.30pm.

37 hours a week

Start date

Saturday 1 November 2025

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

You will be joining a fast-paced communications team that thrives on creativity, collaboration and making an impact. We work across digital, print, PR and internal comms to engage a wide range of audiences. Whether it’s launching campaigns, managing social media, or crafting compelling content, we support each other and share ideas.

Whilst undertaking your apprenticeship you will work towards developing your skills, knowledge and experience, by carrying out the following duties:

  • Support the creation of content for websites, social media, newsletters, and press releases
  • Help monitor engagement and analytics across platforms
  • Assist in planning campaigns and internal communications
  • Contribute fresh ideas to help grow our brand and voice
  • Deal with a wide range of telephone and email enquiries from clients, colleagues, and external partners and stakeholders
  • Maintain an efficient filing and electronic record document system
  • Actively participate in regular progress reviews
  • Become an active team member
  • Undertake appropriate training as identified relevant to the role
  • Act with professionalism and discretion around access to commercially/politically sensitive information
  • Deliver services in a courteous and professional manner

Where you'll work

Freeth Street
Oldbury
B69 3DB

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

JGA LIMITED

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

On completion you will gain a Level 3 Multi Channel Marketer Qualification. The apprenticeship training will be delivered in the workplace, as you will receive visits from an assessor.

The apprenticeship will also include a proportion of 20% Off the Job Training and a robust programme of Mandatory Apprentice Training provided by Sandwell Council to include Workplace Professionalism and Equality & Diversity.

Requirements

Essential qualifications

GCSE in:

  • English (grade 4/C or equivalent)
  • Maths (grade 4/C or equivalent)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • IT skills
  • Attention to detail
  • Organisation skills
  • Customer care skills
  • Presentation skills
  • Team working
  • Creative
  • Initiative
  • Non judgemental
  • Enthusiasm for digital media

About this employer

Sandwell is a large, multicultural metropolitan borough situated in the heart of the Black Country, to the west of Birmingham, within the West Midlands conurbation and with a population of over 280,000. The Council is one of the largest employers in the Borough with employees in a variety of occupations, providing a comprehensive range of services. For more information about Sandwell Council’s apprenticeship programme and our recruitment process please visit our YouTube channel. Find out more information on Sandwell’s Values and Behaviours on the council’s webpage. For more information on careers in local government you can view a copy of the Local Government Career Guide.

http://www.sandwell.gov.uk (opens in new tab)

After this apprenticeship

This apprenticeship is offered on a fixed term contract. However, the skills, knowledge and experience gained in this apprenticeship will allow you to gain future opportunities in the sector.

Ask a question

The contact for this apprenticeship is:

Sandwell Metropolitan Borough Council

Nicola Farrow

nicola_farrow@sandwell.gov.uk

The reference code for this apprenticeship is VAC1000335684.

Apply now

Closes in 14 days (Wednesday 20 August 2025 at 11:59pm)

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