Marketing Apprentice

WD-40 COMPANY LIMITED

Buckinghamshire (MK9 1DZ)

Closes in 17 days (Thursday 21 August 2025 at 11:59pm)

Posted on 4 August 2025

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Summary

To support UK Marketing on the development and implementation of the Digital strategy, in support of Digital Commerce and in respect to growing physical and mental availability of WD-40 brands in EIMEA.

Wage

£18,000 a year

Check minimum wage rates (opens in new tab)

Annual Salary

Training course
Multi-channel marketer (level 3)
Hours
Mon-Thur - 8am-4:30pm (45 min for lunch) Friday - 8am - 2:30pm (30 min for lunch)

37 hours a week

Start date

Sunday 31 August 2025

Duration

1 year 9 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

***Please note, a driving license is essential as the role will incur travelling to sites and customers.

Responsibilities:

  • Manage and maintain master product content for digital marketing and e-commerce, ensuring a single source of truth.
  • Develop and oversee a digital and social media content calendar aligned with channel plans, working with agencies to deliver creative content that supports brand campaigns.
  • Support website blog and content updates to enhance SEO and user experience, in collaboration with the Digital Marketing Executive.
  • Assist with database and email optimisation, including campaign reporting and consumer journey analysis.
  • Track performance across digital media channels (website, social, display, etc.).
  • Aid the Digital Marketing Manager in briefing agencies on content creation to boost brand awareness and engagement, including writing briefs and managing proposals.
  • Contribute to raising Digital IQ across WDFC UK.

Where you'll work

252 Upper Third Street
--
Milton Keynes
Buckinghamshire
MK9 1DZ

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

MILTON KEYNES COLLEGE

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

Training will be provided by WD-40 and Milton Keynes College.

Requirements

Essential qualifications

GCSE in:

  • Maths (grade 9-4)
  • English (grade 9-4)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Strong Digital Insight
  • Great communicator
  • Analytical
  • Organised & efficient
  • Collaborative mindset
  • Data & number handling

Other requirements

This role will incur travelling to sites and customers, so a driving licence is essential. Also, potential for travel abroad as well, so passport and willing to do so is necessary.

About this employer

WD-40 is a global company best known for its iconic multi-use product that lubricates, protects against rust, and displaces moisture. With a strong values-driven culture, WD-40 emphasizes integrity, continuous improvement, collaboration, and accountability. Employees are empowered to innovate, grow, and make meaningful contributions, which fosters a highly engaged and supportive workplace. The company’s commitment to doing the right thing and creating lasting positive memories makes it not just a trusted brand, but also a great place to work.

After this apprenticeship

Opportunity to progress within the company for the successful candidate.

Ask a question

The contact for this apprenticeship is:

MILTON KEYNES COLLEGE

The reference code for this apprenticeship is VAC1000335263.

Apply now

Closes in 17 days (Thursday 21 August 2025 at 11:59pm)

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