Digital Marketing Apprenticeship

THE SPECTACLE FACTORY LTD

PRESTON (PR5 6BB)

Closes in 30 days (Thursday 28 August 2025)

Posted on 28 July 2025

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Summary

Are you passionate about creativity, digital trends, and building brand presence? Spectacle Factory is looking for a motivated and enthusiastic Marketing Apprentice to join our team. This is a fantastic opportunity to gain practical experience in a fast-paced, forward-thinking optical business where innovation and customer experience come first.

Wage

£14,526.20 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

Check minimum wage rates (opens in new tab)

Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday 9am to 5pm.

37 hours a week

Start date

Sunday 28 September 2025

Duration

1 year 4 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

  • Assist in the creation of creative content for our social media platforms (photography and videography)
  • Research industry trends and source information for the blog, news articles, social media and newsletters
  • Have an interest in data and developing an understanding of Google Analytics and social media insights
  • Use graphic design tools such as Canva to help create things such as brochures and flyers
  • Help to keep marketing materials and imagery organised
  • Assist with website maintenance and administration
  • PPC Ads & SEO

Where you'll work

UNIT A DEWHURST ROW
BAMBER BRIDGE
PRESTON
PR5 6BB

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

NOWSKILLS LIMITED

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

Working towards a Level 3 Multi-channel Marketer apprenticeship standard, including Functional Skills in English and maths if required.

More training information

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Requirements

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • Attention to detail
  • Team working
  • Creative
  • Initiative
  • Graphic design

About this employer

Eyewear for the individual encapsulates everything that we are about. From our personal service to our unique technologies, it's all about pairing you with your perfect pair of glasses.

https://www.thespectaclefactory.com/ (opens in new tab)

After this apprenticeship

The company may offer a full-time position at the end of the apprenticeship for the right candidate.

Ask a question

The contact for this apprenticeship is:

NOWSKILLS LIMITED

NOWSKILLS LIMITED

The reference code for this apprenticeship is VAC1000334188.

Apply now

Closes in 30 days (Thursday 28 August 2025)

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After signing in, you’ll apply for this apprenticeship on the company's website.