Sales Executive Apprenticeship
KEW GREEN GROUP LIMITED
Northampton (NN6 7XR)
Closes in 30 days (Friday 1 August 2025)
Posted on 1 July 2025
Contents
Summary
Swarm is helping Kew Green Hotels with their search for a Sales Executive Apprentice. This is a fantastic opportunity for anyone eager to kick-start a rewarding career in sales. You’ll gain hands-on experience across the full sales cycle, engaging with clients to developing impactful sales strategies, all while learning from industry professionals.
- Wage
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£19,000 a year
- Training course
- Sales executive (level 4)
- Hours
-
Core working hours will be 9am to 5:30pm, Monday to Friday. This position is office-based.
40 hours a week
- Start date
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Monday 4 August 2025
- Duration
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1 year 6 months
- Positions available
-
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
- Maximising hotel corporate sales revenues, to ensure hotels achieve their budget and key KPIs
- Promoting the hotel brand
- Handling corporate booking enquiries and leads and converting them into sales
- Working closely with your sales colleagues and revenue teams to support all revenue generation activities
- Collaborating with your Area General Managers and on-site team to ensure that they are maximising all sales and revenue opportunities across the portfolio
- Researching new pipeline business across all locations
- Managing the sales cycle from initial enquiry through to conversion and handover to the hotel operations team
- Proactively driving enquiry and conversion levels within the corporate segment across online and offline channels
- Conducting regular visits to clients and hotels within the assigned portfolio to maintain relationships, ensure service quality, and identify opportunities for business growth
Where you'll work
Crick
Northampton
NN6 7XR
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
College or training organisation
SWARM APPRENTICESHIPS C.I.C
Your training course
Sales executive (level 4)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
- Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
- Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
- Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
- Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
- Closing Sales: Be attuned to verbal and non-verbal buying-signals andmove to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
- Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
- Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
- Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
- Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
- Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.
Your training plan
More training information
Training will be with Swarm Training, a national apprenticeship provider in the UK. The successful candidate will work towards a Level 4 Sales Executive qualification, which takes 12-18 months to complete. The apprentice must complete a minimum of 6-hours per week during working hours, with monthly training sessions conducted by a tutor, with tasks assigned to be completed during those hours.
Requirements
Desirable qualifications
GCSE in:
English and Maths (grade C/4 or above)Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
- Communication skills
- Initiative
- Hardworking and eager to learn
- Interpersonal skills
- Outgoing personality
- An interest in sales
About this company
Kew Green Hotels is one of the leading hotel management companies in the world, with more than 63 UK and international hotels (and counting) under their wing. They provide a range of services, including hotel operations, commercial services and food & beverage management, for hotels in the UK and internationally.
https://www.kewgreenhotels.com/ (opens in new tab)
Company benefits
International IHG discounts at IHG-branded hotels around the world, KGH discount opportunities in retail, restaurants, and events. Family and friends discount codes for hotels, access to Leisure Club and pool, 28 days of holiday.
Disability Confident
A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.
You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.
After this apprenticeship
Progression and room for growth, with opportunities in the UK and abroad - Kew Green Hotels have training and courses available. Upon successful completion of the apprenticeship, there is a possible full-time position available depending on performance.
Ask a question
The contact for this apprenticeship is:
SWARM APPRENTICESHIPS C.I.C
Sophie Duffy
Sophie.d@swarmgroup.org.uk
The reference code for this apprenticeship is VAC1000329100.
Apply now
Closes in 30 days (Friday 1 August 2025)
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After signing in, you’ll apply for this apprenticeship on the company's website.