Commercial Sales Apprentice

Summary

As a Commercial Apprentice at Gillingham FC, You will play an active role in supporting the Commercial Department with day-to-day administration, sales, and sponsorship activities. This is a unique opportunity to gain hands-on experience in the football industry, develop professional skills, and contribute to the commercial success of the club.

Wage

£13,741 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

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Training course

Sales executive (level 4)

Hours

Monday to Friday 9am to 5pm

35 hours a week

Start date

Monday 1 September 2025

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

Assist in creating and processing invoices for sponsors and partners
Maintain accurate records of commercial agreements and payments
Support with general office administration including scheduling, filing, and data entry
Help identify new sponsorship opportunities and potential partners
Support the Commercial Manager in preparing sales presentations and proposals
Engage confidently with sponsors via email, phone, and face-to-face meetings
Assist on matchdays and events to ensure sponsor satisfaction and hospitality delivery
Assist in promoting commercial packages across social media and marketing platforms
Help with branding and visibility of sponsors on matchdays and other club events
Be proactive in learning about the club’s operations, the football industry, and commercial strategy
Attend internal training and external courses as part of the apprenticeship framework

Where you'll work

Priestfield Stadium
Redfern Avenue
Gillingham
Kent
ME7 4DD

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

SR APPRENTICESHIPS LIMITED

Your training course

Sales executive (level 4)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
Closing Sales: Be attuned to verbal and non-verbal buying-signals andmove to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.

Your training plan

This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.

Requirements

Essential qualifications

GCSE in:

English (grade C)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Organisation skills
Customer care skills
Problem solving skills
Administrative skills
Team working
Initiative

About this company

A Football Club in Kent

After this apprenticeship

To become a Commerical Sales Executive

Ask a question

The contact for this apprenticeship is:

GILLINGHAM FOOTBALL CLUB LTD

Sophie Harding

sharding@gillinghamfc.com

01634 300000

The reference code for this apprenticeship is VAC1000328584.

Apply now

Closes in 31 days (Thursday 31 July 2025 at 11:59pm)

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