Marketing & Digital Apprentice

Summary

At East Durham College, you’ll be part of a warm, supportive team that values creativity and innovation. We offer: • A flexible, inclusive workplace that celebrates diversity. • Great opportunities for learning and career development. • A real chance to make your mark in a creative role. • Free parking, wellbeing resources, and staff perks.

Wage

£22,857 a year

Check minimum wage rates (opens in new tab)

We are paying the National Living Wage for this role.

Training course

Multi-channel marketer (level 3)

Hours

Monday to Friday 8.30am to 5pm, will be required to work occasional evenings and weekends.

37 hours a week

Start date

Friday 1 August 2025

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

Creating exciting content for TikTok, Instagram, Facebook, X, LinkedIn, and YouTube.
Planning and posting monthly content calendars that spotlight our courses, campus life, and student experiences.
Filming and editing short-form videos and taking great photos that capture the heart of the College.
Working with staff and students to discover stories worth sharing.
Supporting college events like open days, taster sessions, and awards nights.
Keeping the website current and engaging with fresh content.
Helping build relationships with schools, employers, and the wider community.
Tracking performance and using insights to help grow our digital reach.

Where you'll work

This apprenticeship is available in these locations:

Peterlee Campus, Willerby Grove, Peterlee, Durham, SR8 2RN
Houghall Campus, Durham, DH1 3SG

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

BALTIC TRAINING SERVICES LIMITED

Your training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Level 3 Multi-Channel Marketer apprenticeship standard

Requirements

Essential qualifications

GCSE in:

English (grade 4 or above)
Maths (grade 4 or above)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Attention to detail
Customer care skills
Problem solving skills
Presentation skills
Team working
Creative
Initiative

About this company

East Durham College is a unique General FE and Land based College with three campuses across County Durham. We are an ambitious college who has grown in size over the last decade, we offer a supportive culture where you can thrive.

https://edc.ac.uk/ (opens in new tab)

Company benefits

Local Government Pension Scheme. Generous holiday entitlement of 30 days plus bank holidays plus a full Christmas Closure. Access to a free Gym on site Starbucks Cafe on site

Disability Confident

A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.

You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.

After this apprenticeship

Progression to a Higher Apprenticeship.

Opportunity of a Permanent Job.

Ask a question

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