Multi-Channel Marketing Apprenticeship

Summary

As a Marketing Apprentice, you will gain hands-on experience across a variety of channels, including Social Media, SEO, and PPC. You’ll be responsible for creating and managing engaging content, monitoring campaign performance, and contributing to wider marketing strategies. You'll be equipped with the tools, training, and all the support you need.

Wage

£20,000 a year

Check minimum wage rates (opens in new tab)

£18,000 to 20,000 per annum

Training course

Multi-channel marketer (level 3)

Hours

Monday to Thursday, 9.00am - 5:30pm. Friday, 9.00am - 5.00pm.

37 hours 30 minutes a week

Start date

Monday 28 July 2025

Duration

1 year 3 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

Liaise with clients to understand their products, services, and specific marketing requirements.
Collaborate with the internal team to develop and implement tailored digital marketing strategies.
Produce high-quality social media content, including graphics, short-form video, and written posts, tailored to each platform and campaign objective.
Monitor and analyse the performance of digital campaigns, providing proactive insights and recommendations for improvement.
Brief and coordinate website development projects, ensuring timely content uploads and updates via the Content Management System (CMS).
Conduct research to stay informed on clients’ industries, business cultures, competitors, and any emerging trends or changes.
Schedule, attend, and contribute to client meetings, documenting key decisions and action points.
Support the planning and execution of advertising initiatives, including SEO, PPC, and email marketing campaigns.
Track online engagement metrics to assess campaign success and suggest adjustments where needed.
Assist in project budgeting and support the creation and development of branding materials.

Where you'll work

The Old Warehouse
6-8 Castle Hill
Lancaster
LA1 1YP

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

BALTIC TRAINING SERVICES LIMITED

Your training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

As a Multi-Channel Marketer apprentice, you will work under the guidance of your marketing team to support the planning, creation and evaluation of marketing campaigns across various digital channels and social media platforms.

Your role will primarily consist of creating online and offline marketing strategies, targeted campaigns, and written and visual content designed to support customers down the marketing funnel, increase brand authority, and drive revenue.

Your training will be delivered in 2-day blocks every 4-6 weeks; this will be online in our SMART Classroom with a specialist coach from Baltic Apprenticeships. Upon successful completion of the apprenticeship, you will receive a Level 3 Multi-Channel Marketer qualification.

Requirements

Essential qualifications

GCSE in:

English (grade 4)
Maths (grade 5)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Ambitious
Passion for marketing
Ability to present your ideas
Confident, go getter

About this company

If you've got a passion for all things Marketing, then we have the role for you! Baltic Apprenticeships are working alongside our client based in Lancaster, with a beautiful new office location. They are now looking to add a Multi-Channel Marketer Apprentice to join their growing team, offering a salary of-£20,000 per annum, reduced hours on Fridays, team building and social events and much more!

Company benefits

23 days annual leave plus Bank Holidays. Reduced office hours on Fridays. Team building and social events. Beautiful new office location with a workspace tailored to your needs. Regular review process to foster your professional growth.

After this apprenticeship

This apprenticeship provides the skills, qualification and experience you need to immerse yourself within an exciting, fast-moving industry and become an effective Multi-Channel Marketer.

Ask a question

The contact for this apprenticeship is:

BALTIC TRAINING SERVICES LIMITED

Lauren Morton

lauren.morton@balticapprenticeships.com

The reference code for this apprenticeship is VAC1000328076.

Apply now

Closes in 29 days (Friday 25 July 2025)

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After signing in, you’ll apply for this apprenticeship on the company's website.

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