Multi-Channel Marketing Apprentice

Summary

Looking to get started in a career in marketing? This multi-channel marketing apprenticeship provides the opportunity to develop skills across the spectrum of marketing skills, including market research, campaign development, and digital content creation, with one of York’s leading agencies, working with organisations with social purpose.

Wage

£13,741 to £22,222.20, depending on your age

National Minimum Wage

Check minimum wage rates (opens in new tab)

Apprenticeship minimum wage for the first three months, real living wage (£12.60 per hour) thereafter.

Training course

Multi-channel marketer (level 3)

Hours

Monday to Friday, 9.00am to 5.00pm.

35 hours a week

Start date

Monday 1 September 2025

Duration

1 year 9 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

As a Multi-Channel Marketing Apprentice, you will work as part of our Marketing team across a range of campaigns for organisations with social purpose, including charities, local authorities and public sector bodies. This will include activities such as:

Contribute to the development of marketing plans, through activities such as audience persona development, communications planning, key message development, and channel identification and tactics.
Undertaking research activities such as desk-based research, survey creation and focus group recruitment.
Writing content for marketing materials, including social media, email, posters, and newsletters, in line with clients’ tone of voice and brand.
Learning about and utilising behaviour change strategies such as COM-B, EAST and nudge theory.
Scheduling social media posts and content, across a range of channels, for both paid and organic campaigns.
Monitoring, reviewing and optimising digital campaigns to help them deliver the required outcomes for clients.
Developing briefs for content and creative teams.
General administrative support across all marketing activities.

Where you'll work

1 Low Ousegate
York
YO1 9QU

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

YORK COLLEGE

Your training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

You will attend York College one day per week and be based in the workplace for four days per week.

Requirements

Essential qualifications

GCSE in:

3 other subjects (grade 4/C)
English (grade 4/C)
maths (grade 4/C)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Attention to detail
Organisation skills
Problem solving skills
Team working
Creative
Digital skills

Other requirements

The role is predominantly office-based, with flexible working options to work from home during the week following the completion of the induction period.

About this company

Brightsparks is a full service agency based in York and specialising in behaviour change for social good. We believe in the power of purpose-focused organisations as a force to bring about positive change for people and society. That’s why we exclusively work with social purpose organisations to help them achieve their goals. Established in 2018, our workforce of 26 staff provides services such as marketing campaigns, brand development, market research, service consultancy, website and app development, and social media management.

http://www.brightsparksagency.co.uk (opens in new tab)

Company benefits

25 days annual leave, plus your birthday off, occupational pension scheme, flexible working policy.

Disability Confident

A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.

You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.

After this apprenticeship

Brightsparks works across a range of marketing specialisms, and depending on organisational growth, may have roles in either marketing or digital marketing available at the end of the training in spring 2027. A conversation about potential opportunities will take place before the end of the apprenticeship.

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