Apprentice Digital Systems Officer

Summary

The Digital Officers within the team are responsible for developing and maintaining content and end-to-end user journeys on the council digital platforms (inc. corporate site / micro sites and online customer forms), meeting the needs of internal and external customers. The apprentice would support the Digital Officers with this.

Wage

£14,526.20 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

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pay reviewed regularly

Training course

Content creator (level 3)

Hours

9am - 5pm Monday – Thursday, 9am - 4.30pm Friday.

37 hours a week

Start date

Monday 4 August 2025

Duration

1 year 3 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

Main duties will include:

Creation and maintenance of corporate online services, including the corporate website, micro sites, portals and online self-service forms.
Understand the architecture and design content to support service areas with design and usability.
Create, review, and evolve online content, whilst always ensuring that content is accessible and meets the corporate web standards and the GOV.UK design principles.
Use information provided from web governance and analytics tools, to monitor and optimise the quality and accessibility of the corporate website and micro-sites.
Plan, map, and build online customer forms as part of the service review, to improve the digital offer.
Challenge service area contacts around appropriateness of web content and online services.

Where you'll work

The Wilson Centre
1 Alfred Gelder Street
Hull
HU1 2AG

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

HULL COLLEGE

Your training course

Content creator (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

Interpret the aims of the brief.
Research ideas and concepts to meet the brief.
Evaluate brand requirements and brand guidelines.
Prepare a mood board or other visual aid for the content to be created.
Present ideas, pitches and proposals for creative content to be further developed.
Storyboard and outline script their ideas for content to be developed.
Interpret data, consider its integrity and use it to inform content.
Develop accessible written content for different platforms and devices.
Apply best practice and inclusive language when creating content.
Write and edit copy or scripts for use on different channels and platforms.
Create or capture visuals and audio using standard packages and equipment.
Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
Identify and recommend the platform/s or channel/s to use for the media campaign.
Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
Monitor user experience to ensure content is focused on maximising engagement.
Analyse the differences between audiences using audience segmentation techniques and data.
Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
Use continuing professional development planning to support own current and future training and development needs.
Operate effectively within the production workflow to meet production timelines.
Interpret the aims of the brief.
Research ideas and concepts to meet the brief.
Evaluate brand requirements and brand guidelines.
Prepare a mood board or other visual aid for the content to be created.
Present ideas, pitches and proposals for creative content to be further developed.
Storyboard and outline script their ideas for content to be developed.
Interpret data, consider its integrity and use it to inform content.
Develop accessible written content for different platforms and devices.
Apply best practice and inclusive language when creating content.
Write and edit copy or scripts for use on different channels and platforms.
Create or capture visuals and audio using standard packages and equipment.
Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
Identify and recommend the platform/s or channel/s to use for the media campaign.
Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
Monitor user experience to ensure content is focused on maximising engagement.
Analyse the differences between audiences using audience segmentation techniques and data.
Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
Use continuing professional development planning to support own current and future training and development needs.
Operate effectively within the production workflow to meet production timelines.

Your training plan

You will spend 1 day a week at Hull college. The remaining time you will be in the workplace learning off of experienced members of the team.

Also, the skills coach from Hull College will attend your place of work to observe.

More training information

Hull College will deliver the Apprenticeship Standard Content Creator Level 3.

Requirements

Desirable qualifications

GCSE in:

English (grade A* - C or 4 - 9)
Maths (grade A* - C or 4 - 9)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Customer care skills
Presentation skills
Team working
Creative
Initiative

About this company

Hull City Council, or Kingston upon Hull City Council, is the local authority for the city of Kingston upon Hull (generally known as Hull) in the ceremonial county of the East Riding of Yorkshire, England. Hull has had a council since 1299, which has been reformed on numerous occasions. Since 1996 the council has been a unitary authority, being a district council which also performs the functions of a county council; it is independent from East Riding of Yorkshire Council, the unitary authority which administers the rest of the county.

https://www.hull.gov.uk/ (opens in new tab)

After this apprenticeship

For the right candidate on completion of the apprenticeship there could potentially be a full-time position available.

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The contact for this apprenticeship is: