Content Creator Apprentice

Summary

The Corporate Communications Team at Hull Council is looking to recruit a Content Creator Apprentice to help maintain and develop the council’s various communication channels, and improve engagement across different audiences. The successful applicant will be a creative thinker and self-starter.

Wage

£14,526.20 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

Check minimum wage rates (opens in new tab)

Pay reviewed regularly

Training course

Content creator (level 3)

Hours

9.00am - 5.00pm, Monday - Thursday. 9.00am - 4:30pm, Friday.

37 hours a week

Start date

Monday 4 August 2025

Duration

1 year 3 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

Main duties will include:

Create video content (primarily short-form) to be used across various communication channels. This will involve planning, filming and editing/packaging the content.
Create visual communication assets to be used primarily across social media and marketing campaigns.
Produce written content/copy for the council’s news website, marketing campaigns/materials and internal/external e-newsletters.
Produce a wide-range of photography that will be used across various council communication channels.
Support with the creation of podcasts.
Contribute to creative content planning.

Where you'll work

The Guildhall
Alfred Gelder Street
Hull
HU1 2AA

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

HULL COLLEGE

Your training course

Content creator (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

Interpret the aims of the brief.
Research ideas and concepts to meet the brief.
Evaluate brand requirements and brand guidelines.
Prepare a mood board or other visual aid for the content to be created.
Present ideas, pitches and proposals for creative content to be further developed.
Storyboard and outline script their ideas for content to be developed.
Interpret data, consider its integrity and use it to inform content.
Develop accessible written content for different platforms and devices.
Apply best practice and inclusive language when creating content.
Write and edit copy or scripts for use on different channels and platforms.
Create or capture visuals and audio using standard packages and equipment.
Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
Identify and recommend the platform/s or channel/s to use for the media campaign.
Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
Monitor user experience to ensure content is focused on maximising engagement.
Analyse the differences between audiences using audience segmentation techniques and data.
Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
Use continuing professional development planning to support own current and future training and development needs.
Operate effectively within the production workflow to meet production timelines.
Interpret the aims of the brief.
Research ideas and concepts to meet the brief.
Evaluate brand requirements and brand guidelines.
Prepare a mood board or other visual aid for the content to be created.
Present ideas, pitches and proposals for creative content to be further developed.
Storyboard and outline script their ideas for content to be developed.
Interpret data, consider its integrity and use it to inform content.
Develop accessible written content for different platforms and devices.
Apply best practice and inclusive language when creating content.
Write and edit copy or scripts for use on different channels and platforms.
Create or capture visuals and audio using standard packages and equipment.
Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
Identify and recommend the platform/s or channel/s to use for the media campaign.
Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
Monitor user experience to ensure content is focused on maximising engagement.
Analyse the differences between audiences using audience segmentation techniques and data.
Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
Use continuing professional development planning to support own current and future training and development needs.
Operate effectively within the production workflow to meet production timelines.

Your training plan

You will attend Hull College 1 day per week for your day release. The remaining time will be spent in the work place learning off of expereinced team members supported b the skills coach from Hull College.

More training information

Hull College will deliver the Apprenticeship Standard Content Creator Level 3.

Requirements

Desirable qualifications

GCSE in:

English (grade A* - C or 4 - 9)
Maths (grade A* - C or 4 - 9)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Customer care skills
Presentation skills
Team working
Creative
Initiative

About this company

Hull City Council, or Kingston upon Hull City Council, is the local authority for the city of Kingston upon Hull (generally known as Hull) in the ceremonial county of the East Riding of Yorkshire, England. Hull has had a council since 1299, which has been reformed on numerous occasions. Since 1996 the council has been a unitary authority, being a district council which also performs the functions of a county council; it is independent from East Riding of Yorkshire Council, the unitary authority which administers the rest of the county.

https://www.hull.gov.uk/ (opens in new tab)

Company benefits

Employee benefits

After this apprenticeship

On completion of the apprenticeship for the right candidate there is the potential of a full time position within the council.

Ask a question

The contact for this apprenticeship is: