Marketing & Content Apprentice

Summary

This is your chance to step into the world of brand-building, content creation, and social media strategy — all while being the face of one of the UK’s most exciting cookie gifting brands. you’ll be at the heart of Crumbs’ digital presence, helping us grow. From being in front of the camera filming fun, on-brand skits, to managing our content.

Wage

£14,526.20 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

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Training course

Multi-channel marketer (level 3)

Hours

Mon-Friday 9am-5pm (1 Hour Lunch Break)

37 hours a week

Start date

Saturday 26 July 2025

Duration

1 year 3 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

MUST be the face of Crumbs on TikTok, Instagram, Linkedin and any other future social platforms.
Required to be in short-form content (Reels, TikToks, behind-the-scenes, skits)
Research and track social media trends to inspire new content ideas
Pitch content concepts weekly to the founders
Manage and schedule content using our content calendar
Join the team in London once per week for filming.
Reach out to potential creators, brands, and partners for collabs and gifting (outreaching)
Support seasonal campaigns, launches, and brand moments.
Dedicate one day per week to apprenticeship learning/study
Attending Events such as Pop-ups, Networking and brand collaboration

Where you'll work

131 BELLEGROVE ROAD
WELLING
DA16 3QS

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

CREATIVE PROCESS DIGITAL LTD

Your training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Study Time: Participants allocate one day per week to their studies, including one mandatory in-person session per month in CPD technical training centre in the heart of Brighton (you must travel in person) the remainder of the study is conducted virtually and through self-directed learning.

Requirements

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Presentation skills
Administrative skills
Analytical skills
Logical
Team working
Creative
Initiative
Non judgemental
Patience

Other requirements

What we are looking for: • Confidence on camera is a MUST (Be the face of CRUMBS) • Someone who takes initiative and contributes ideas • Obsessed with TikTok trends, Instagram aesthetics, and social media culture • Eager to learn, take feedback, and grow into a leadership role • Excited about brand building and joining a small business • Experience in content creating is preferred (not essential) • Organised and reliable – can manage time, tasks, and scheduling • Great written communication – from captions to comms • Comfortable representing Crumbs in person – at shoots, events, or brand activation Must travel to Brighton once a month

About this company

We’re not "just" another cookie company — we’re your favourite gift, your sweet surprise, your “OMG, where are these from?”. At Crumbs, we bake soft delicious cookies made to be gifted, shared, and remembered. Based in London, we specialise in creating crave-worthy treats that spark joy in every box — whether it's a birthday, a thank-you, or just because. We're a small (but mighty) team with big dreams, serious hustle, and a passion for making people smile through packaging, presentation, and of course, perfect cookies. As we grow, we’re looking for people who care about quality, creativity, and making the Crumbs brand unforgettable. If you’re ready to roll up your sleeves and be part of a tight-knit team that values flavour, fun, and fresh ideas — you might just be our next cookie legend.

After this apprenticeship

If you thrive in this role and help grow the Crumbs brand, there’s a clear path to step into a full-time Marketing Manager position where you'd not only lead creative campaigns but also manage future team members as we expand. You'll be building something from the ground up, with the opportunity to shape Crumbs' voice across all platforms and eventually take ownership of the entire marketing department. This is more than a role, it's a chance to grow into a leadership.
position within a brand that’s just getting started.

Ask a question

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