Digital Marketing Apprentice (Level 3)

Summary

Are you passionate about digital marketing and eCommerce? Join our team and gain hands-on experience in SEO, content creation, analytics, and online sales optimisation. You’ll work with professionals and learn how to use industry tools like Google Analytics, SEMrush, and Adobe Creative Suite, and play a vital role in enhancing our online presence.

Wage

£20,000 a year

Check minimum wage rates (opens in new tab)

Training course

Content creator (level 3)

Hours

Monday to Friday: Working hours are to be confirmed

35 hours a week

Start date

Monday 1 September 2025

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

Monitor daily online sales and eCommerce performance, including user experience, customer reviews, and conversion rates
Create and share reports on key metrics using tools such as Google Analytics, Search Console, SEMrush, and Merchant Center
Assist with the planning and delivery of ethical SEO and link-building strategies
Conduct regular SEO audits and monitor website performance
Create and update digital content using Adobe Creative Suite and the website CMS
Upload and manage product listings, ensuring accurate descriptions and images
Support the maintenance of the company website, ensuring content is engaging and up to date
Learn to use advanced tools like Algolia, Salesforce (SFDC), and Pardot
Stay current with digital trends, particularly updates to Google algorithms and AI search technologies
Participate in internal product training and supplier learning sessions
Collaborate with sales, procurement, and operations teams to support wider business goals
Help encourage trade customers to use our online platform through collaboration with field sales teams

Where you'll work

This apprenticeship is available in these locations:

Alpha Tower, Suffolk Street Queensway, Birmingham, B1 1TT
Station Road, Coleshill, Birmingham, West Midlands, B46 1JY

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

BIRMINGHAM METROPOLITAN COLLEGE

Your training course

Content creator (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

Interpret the aims of the brief.
Research ideas and concepts to meet the brief.
Evaluate brand requirements and brand guidelines.
Prepare a mood board or other visual aid for the content to be created.
Present ideas, pitches and proposals for creative content to be further developed.
Storyboard and outline script their ideas for content to be developed.
Interpret data, consider its integrity and use it to inform content.
Develop accessible written content for different platforms and devices.
Apply best practice and inclusive language when creating content.
Write and edit copy or scripts for use on different channels and platforms.
Create or capture visuals and audio using standard packages and equipment.
Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
Identify and recommend the platform/s or channel/s to use for the media campaign.
Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
Monitor user experience to ensure content is focused on maximising engagement.
Analyse the differences between audiences using audience segmentation techniques and data.
Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
Use continuing professional development planning to support own current and future training and development needs.
Operate effectively within the production workflow to meet production timelines.
Interpret the aims of the brief.
Research ideas and concepts to meet the brief.
Evaluate brand requirements and brand guidelines.
Prepare a mood board or other visual aid for the content to be created.
Present ideas, pitches and proposals for creative content to be further developed.
Storyboard and outline script their ideas for content to be developed.
Interpret data, consider its integrity and use it to inform content.
Develop accessible written content for different platforms and devices.
Apply best practice and inclusive language when creating content.
Write and edit copy or scripts for use on different channels and platforms.
Create or capture visuals and audio using standard packages and equipment.
Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
Identify and recommend the platform/s or channel/s to use for the media campaign.
Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
Monitor user experience to ensure content is focused on maximising engagement.
Analyse the differences between audiences using audience segmentation techniques and data.
Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
Use continuing professional development planning to support own current and future training and development needs.
Operate effectively within the production workflow to meet production timelines.

Your training plan

You will work towards achieving the Level 3 Content Creator Apprenticeship Standard, which includes:

Training in digital marketing principles, SEO, PPC, social media, and email marketing
Guidance on using digital tools and platforms such as Google Analytics, CMS, and CRM systems
Regular support from a dedicated apprenticeship coach
Off-the-job training tailored to your development needs
Training will be delivered through a blend of remote learning, classroom learning at a BMet college, on-the-job training and regular progress reviews

Requirements

Essential qualifications

Other in:

Any subject (grade 4/C or above)
Any subject (grade 4/c or above)
English (grade 4/C or above)
Maths (grade 4/C or above)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Problem solving skills
Presentation skills
Analytical skills
Logical
Team working
Creative
Willingness to learn
Proactive
Resilient
Able to receive feedback

Other requirements

🎯 If you are successfully shortlisted for this apprenticeship you will be invited to attend an Assessment Day hosted by Air Liquide at Alpha Tower in Birmingham on WEDNESDAY 30TH JULY 2025.

About this company

Air Liquide is a global leader in gases, technologies, and services for industry and healthcare. Established in 1902 and headquartered in Paris, France, the company operates in over 70 countries and employs approximately 67,800 people worldwide . In the United Kingdom, Air Liquide has been present since 2004, offering gases, equipment, and services to a variety of sectors including oil and gas, automotive, metal fabrication, chemical, pharmaceutical, agricultural, food and beverage industries, and healthcare . The UK operations encompass several key facilities: - Air Liquide UK Limited in Coleshill, Birmingham, focusing on industrial gases and services. - Air Liquide Healthcare Ltd and Air Liquide Homecare Ltd in Droitwich, providing medical gases and homecare services. - Alizent, a digital and IT services division located in Leeds. Air Liquide is committed to fostering a diverse and inclusive workplace, offering opportunities for career development and growth. The company supports various programs for students and recent graduates, including internships and apprenticeships, to help kick-start careers in the industrial and healthcare sectors .

https://uk.airliquide.com (opens in new tab)

Disability Confident

A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.

You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.

After this apprenticeship

On successful completion of the apprenticeship, there is potential for:

A permanent role within the digital marketing or eCommerce team
Continued professional development and further qualifications
Opportunities to specialise in areas such as SEO, analytics, content creation, or digital advertising
Career progression in a growing digital department within a dynamic business working as a
- Content Assistant
- Junior Content Producer
- Social Media Executive
- Marketing Executive (Level 4)
- Digital Marketer (Level 6 Integrated Degree)

Ask a question

The contact for this apprenticeship is:

BIRMINGHAM METROPOLITAN COLLEGE

BMet Recruitment Team

Recruitment@bmet.ac.uk

0121 362 1122

The reference code for this apprenticeship is VAC1000321963.

Apply now

Closes in 15 days (Friday 6 June 2025 at 11:59pm)

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