Multi-Channel (digital) Marketing Apprentice

Summary

Are you interested in a career within Marketing, Communications and Public Relations? Have you got the confidence and enthusiasm to join a busy, fast-paced team? If so, read on! We are looking for someone to join Team MDC to support the busy Marketing and Communications team. This is a fantastic opportunity for a digitally enabled apprentice.

Wage

£14,526.20 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

Check minimum wage rates (opens in new tab)

NMW apprentice rate for 6 months followed by NMW for age for the remainder of the programme.

Training course

Multi-channel marketer (level 3)

Hours

08:30 - 17:00, Monday to Friday. Flexible hours working system is in place (with lunch break not paid).

37 hours a week

Start date

Monday 30 June 2025

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

Create eye catching content for digital and print use
To record and edit video and upload content to social media
To take photographs of events or activities for use on social media platforms and edit when required
Being brand aware and ensuring all content is relevant and suitable for publication
Work with communications and events team to create digital campaign that promote council services, events and improve understanding of what the council does
To produce high quality graphics and content for digital and print use
Understand the principles of writing for the web and accessibility
To use graphic design packages Canva and InDesign
To use social media analytics to produce reports and recommendations
Understand the principles of paid for social media advertising
To develop relevant skills to be able to effectively manage own workload
To support the development of internal channels including text, vloging and video diaries, stories and galleries, games and quizzes
Keep notice boards up to date and relevant and create staff news areas in office spaces
Support with event delivery and preparing and promoting council events as directed by communication and events team members
To participate fully in team events and activities and support the work of the communications and customer experience team

Where you'll work

Civic Centre
Chesterfield Road South
Mansfield
Nottinghamshire
NG19 7BH

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

WEST NOTTINGHAMSHIRE COLLEGE

Your training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

This programme is delivered via a day release delivery model which means that one day per week, your attendance is required at our Derby Road, Mansfield campus. This attendance is required during term time only.

Requirements

Essential qualifications

GCSE in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Presentation skills
Analytical skills
Logical
Team working
Creative
Initiative

Other requirements

Any graphic design experience (The council use Canva and InDesign) from education, work or hobbies would be highly advantageous.

About this company

Mansfield District Council provides a wide range of services across the district . By joining us you will be helping to contribute towards making the Mansfield district a better place to work and live. The Council's vision is to create a more positive image of the area of Mansfield district to develop people, businesses and investment in the area. We also want to improve confidence, pride and dignity so that everyone can enjoy a good quality of life in their neighbourhoods and communities.

http://www.mansfield.gov.uk (opens in new tab)

After this apprenticeship

Further career progression would be considered for the right candidate but this is a discussion point for the later part of your apprenticeship.

Ask a question

The contact for this apprenticeship is:

WEST NOTTINGHAMSHIRE COLLEGE

Ryan

apprenticeships@wnc.ac.uk

01623 900479

The reference code for this apprenticeship is VAC1000321959.

Apply now

Closes in 31 days (Sunday 22 June 2025 at 11:59pm)

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