Digital Communications Assistant Apprentice (Midlands Rural Housing)

Summary

This apprenticeship is an excellent opportunity to develop your skills and gain hands-on experience in the world of digital marketing and communications. You’ll support the communications and engagement manager in creating and delivering internal and external communication campaigns, improving brand awareness, and enhancing our digital presence.

Wage

£22,222 a year

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Training course

Multi-channel marketer (level 3)

Hours

Monday to Friday. Shifts to be confirmed.

35 hours a week

Start date

Monday 2 June 2025

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

Content Creation:

Help create engaging written, graphic and video content for internal and external communication campaigns across a wide range of channels, currently including LinkedIn, Facebook, email newsletters, Rural Housing Association websites and internal newsletters.

Social Media Management:

Assist in managing the organisation's social media accounts - LinkedIn and Facebook - including scheduling posts, monitoring engagement and exploring new channels to increase customer engagement.

Measurement and Evaluation:

Analyse and report on campaigns and communications performance metrics, to measure success and recommend improvements, using Google Analytics and other analytics tools.

Customer Feedback:

Create online surveys, review and feedback on results.

Brand Consistency:

Ensure all communications align with Midlands Rural Housing brand guidelines and tone of voice. Collaborate with other departments to ensure cohesive messaging across all communications.

Stay Updated:

Keep up to date with the latest and emerging digital marketing trends, tools and best practices.

Where you'll work

Memorial House
Whitwick Business Park
Coalville
Leicestershire
LE67 4JP

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

ESTIO TRAINING LIMITED

Your training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.

More training information

Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

Successful completion of this apprenticeship gives you an accredited Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI, with training in how to:

Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.
Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.
Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.
Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.
Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.
Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms.
Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency.

Requirements

Essential qualifications

GCSE in:

5 GCSE's including English Language and Maths (grade (A*-C/9-4 or equivalent))

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Excel, Word, Outlook
Manage multiple tasks
Prioritise own workload
Meet deadlines
Social media platforms
Creative mindset
A desire to improve
Take the initiative to learn

Other requirements

• 39 days' annual leave (including statutory days), increasing with length of service (pro-rata for part-time) • You'll be joining a welcoming and inclusive team environment • Contributory pension scheme • Health cash plan - BHSF • Colleague benefits portal • Employee assistance programme • Learning and development opportunities

About this company

Midlands Rural Housing are a specialist housing provider. We develop and manage affordable homes, for local people, where they’re most needed in rural communities across Leicestershire, Northamptonshire, the Peak District and Warwickshire. We’re committed to providing affordable homes for local people who would not otherwise be able to afford to live in the communities where they have grown up, work or have close family ties. We are about more than bricks and mortar. Our homes help to transform the lives of hundreds of people and keep rural villages alive. We actively engage and work with our residents to better understand the homes and services they want. And we embrace innovative building technologies.

After this apprenticeship

There may be a full-time position available for the right candidate however, please note that this is not guaranteed.

Ask a question

The contact for this apprenticeship is:

ESTIO TRAINING LIMITED

Sean Hove

SeanHove@bpp.com

01133500333

The reference code for this apprenticeship is VAC1000318490.

Apply now

Closes in 22 days (Monday 26 May 2025 at 11:59pm)

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