Apprenticeship sales representative DORMER PRAMET LIMITED

You will be joining a global organisation at an exciting time of growth, building your career in technical sales. As an Apprentice Sales Representative you will be building a market leading commercial skill set. Your duties will include developing an understanding and competence in all areas of our sales processes.

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Closing date: 30 Sep 2023

Apprenticeship summary

  • Annual wage


    Banding for the role is £23,000 - £25,000 per year depending upon experience.

  • Working week

    37.5 hrs per week Monday - Friday. 9.00am - 5.00pm with 30 minutes lunch.

    Total hours per week: 37.5

  • Expected duration

    18 Months

  • Possible start date

    09 Oct 2023

  • Date posted

    03 Aug 2023

  • Apprenticeship level

    Level 4 (Higher national Certificate)

  • Reference number


  • Positions

    2 available

What will the apprentice be doing?

Initially an internally focused role, developing an understanding and competence in all areas of our sales processes and organisation such as -

  • Sales planning and preparation: set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
  • Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
  • Customer needs analysis: be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
  • Propose and present solutions: develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
  • Negotiate: research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
  • Closing Sales: be attuned to verbal and non-verbal buying-signals andmove to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
  • Gathering Intelligence: collect, analyse and interpret market intelligence and share it appropriately and effectively within the organisation.
  • Time Management: use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
  • Collaboration and team work: contribute effectively within a team environment.
  • Work collaboratively with both internal and external stakeholders.
  • Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery.
  • Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
  • Customer experience management: deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
  • Digital skills: effectively use digital tools to conduct research and target customers in line with the overall sales strategy. 
  • Accurately record and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.

What training will the apprentice take and what qualification will the apprentice get at the end?

You will be undertaking the Sales Executive Level 4 Programme, which will be delivered to you by Mercuri International UK. Mercuri are Global Leaders in Sales and Leadership Training and are a Business Improvement Consultancy. 

The duration of the programme is approximately 18 months in duration. Training is delivered through a series of themed workshops, live virtual learning, coaching through 1:1 sessions with your nominated coach who will support you for the duration of your journey, we support you with directed online learning and face-to-face training when we are able. 

The training and theory are designed to be relevant and applicable to your day-to-day role, it will challenge you and push to you achieve excellence in performance. 

Career development and support from day one
Opportunities to collaborate with a wide and varied number of functions across the business and the ability to learn new skills
A dynamic working environment offering attractive working conditions
We're a leader in innovative and sustainable construction solutions, ideal for anyone with an interest in protecting our environment

What is the expected career progression after this apprenticeship?

Upon completion, our joint end goal, is to progress you into a Field Based Sales role with vast opportunities for personal and professional development.

Requirements and prospects

Desired skills and personal qualities

Communication skills, IT skills, Attention to detail, Organisation skills, Customer care skills, Problem solving skills, Presentation skills, Administrative skills, Number skills, Analytical skills, Logical, Team working, Creative, Initiative, Non judgemental, Patience


GCSE or equivalent Maths / English (Grade C / 4 and above) Essential
Other Degree in an Engineering based discipline (Grade Degree) Desired

Things to consider

Private Medical Insurance Westfield Health ‘Cash Plan’ Pension Scheme Group Income Protection Bonus Scheme

About the employer

Simply Reliable” is our promise. It touches each employee and every customer interaction. Find out more about our company and our philosophy below. Dormer Pramet is a leading global supplier of metal cutting tools and related services. With our two global product brands – Dormer and Pramet – we can boast more than 150 years of specialist cutting tool knowledge and experience. Our huge variety of rotary and indexable tooling means that we can meet virtually all hole-making, turning, milling and threading needs, from one single, simple source. Employing more than 2,400 people worldwide, we have 21 sales offices, serving more than 100 markets. Our wholly owned and controlled production facilities in Europe, Asia and Americas, and a strategically placed distribution network, means we offer a truly global coverage. This highly developed, far-reaching presence covering manufacturing, sales and supply means we are uniquely equipped to deliver exactly what you need, whenever and wherever you need it. Simply Reliable




Unit 4

Lindrick Way


S43 4XE

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Training provider



Bernadette Stone


Apprenticeship standard

Sales executive

Level 4 (Higher national Certificate)

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