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Digital Marketing Apprenticeship JDS DIY LTD

We are looking for a creative candidate with keen interest in Digital Marketing. Working closely with the Founder and Website manager to build a strong online presence for the brand and the new E-commerce websites. You will be involved in creating/running marketing campaigns, social media, email marketing, creating landing pages and writing blogs.

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Closing date: 21 Sep 2021

Apprenticeship summary

  • Annual wage

    £10,000.00

  • Working week

    Monday to Friday Shifts TBC

    Total hours per week: 37.50

  • Expected duration

    15 months

  • Possible start date

    29 Sep 2021

  • Date posted

    23 Feb 2021

  • Apprenticeship level

    Advanced
    Level 3 (A level)

  • Reference number

    VAC001684733

  • Positions

    1 available

Your typical Tasks will include:

  • Marketing Campaign Management: Understanding of campaign life cycle, assisting in developing marketing strategies alongside your manager. For this you may do research tasks and create presentations with your findings
  • Analytics: Monitoring Google Analytics and adding results to a spreadsheet to analyse website traffic and make recommendations to optimise the pages, such as reducing bounce for SEO
  • Email Marketing: Creating and building emails for email marketing campaigns using software such as Mailchimp
  • Content Writing: Writing content for the company blog, website and social media channels
  • Website Management: Building webpages, creating landing pages and generally updating the website
  • Community Management: Managing and creating content for social media channels, you may also use a CRM to manage relationships with customers

Main Duties and Responsibilities:

  • Brainstorming new and creative ideas
  • Innovating and presenting new digital/offline strategies
  • Implementing and supporting marketing strategies including social media, print, email, blog, SEO and more
  • Driving traffic to company pages
  • Uploading content to the website
  • Developing engaging online content including videos, graphics, and blogs
  • Measuring and reporting performance of digital marketing campaigns/content and assess against goals, using relevant sites such as Google Analytics
  • Keeping abreast of new social media sites, technologies, and digital marketing trends; implementing these new technologies in developing campaigns
  • Identifying trends and insights, and optimising content, techniques, spend and performance based on the insights
  • Support content producers to create optimized product listings on the E-commerce website that drive high visibility in organic search for consumer brands
  • Assist in producing written content to drive customer understanding and sales conversion
  • Ensuring that all product categories are SEO/user friendly and that all the URLS are correct.
  • Ensuring all key and relevant content is accessible and correct, based on the requirements of the channel
  • Ensuring our content conforms to the brand's and customer's standards
  • Evaluate traffic and sales data to improve the effectiveness of content

 


Requirements and prospects

Desired skills

  • Good design and content writing skills required
  • Excellent communication and interpersonal skills
  • Good IT skills, in particular E-commerce, Social media, and photo and video editing skills
  • Analytical and numerical 
  • Good photo and video editing skills
  • Good understanding and use of Google Analytics, Google Keyword planner, and other SEO Tools
  • Good understanding of customer deliverables and the impact of failure / cost of poor quality 
  • Excellent writing skills with an aptitude for punctuation and grammar
  • Ability to communicate well  both written and verbally 
  • Good planning skills and able to meet targets and deadlines
  • Excellent attention to detail skills

 

 

Personal qualities

  • Creative Flair
  • Quick learner
  • Proven ability to work well within a team and independently
  • Proven record of good attendance and flexibility
  • Positive energy and enthusiasm to succeed
  • Ability to adapt to frequent change and a high-pressure environment
  • Outstanding loyalty and commitment to the business
  • Energetic and willing to learn about Digital Marketing with the desire to pursue this as a career
  • Highly motivated and a desire to be the best

 

 

Desired qualifications

5 GCSE or equivalent including English and maths

Future prospects

This position has the potential to grow into a permanent role after you have successfully completed your apprenticeship training.

Things to consider

This location is not on a bus route.


About the employer

JDS are a UK based Online Retailer. JDS has been around since early 2013 it started as one shop based in the Withington area in Manchester, but when they went online in 2016 the business grew rapidly. They now operate on 30,000 sq. feet across two warehouses in Little Hulton and have between 20 - 30 staff. 

They are selling over 18000 lines across 11 main categories from Electrical to Plumbing, Decorating, Gardening, Kitchen, Flooring and Tiling... etc. 

Currently their main website is under a huge construction as they are going from 1 website to 11 websites to ensure they tailor each website to each main category. They are also selling over 3000 lines from the categories mentioned above through Amazon, and on average process over 3000 orders per day. 

Employer

JDS DIY LTD

Address

Unit S

Highfield Road

Manchester

M38 9ST

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Training

Training provider

Digital Marketing Mentor

Applications for this apprenticeship are being processed by DIGITAL MARKETING MENTOR LTD

Contact

Lisa Crick lisa@digitalmarketingmentor.co.uk

Digital Marketing Mentor will conduct the training for this standard:

  • Written communication - Applies a good level of written communicational skills for a range of audiences and digital platforms with regard to the sensitivity of communication
  • Research - Analyses and contributions information on the digital environment to inform short & long term digital communications strategies and campaigns
  • Technologies - Recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
  • Data - Reviews, monitors and analyses online activity and provides recommendations and insights to others
  • Customer service - Responds efficiently to enquiries using online and social media platforms
  • Problem solving - Applied structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
  • Analysis - Understands and creates basic analytical dashboards using appropriate digital tools
  • Implementation - Builds and implements digital campaigns across a variety of digital media platforms
  • Applies at least two of the following specialist areas; search marketing, search engine optimisation, e-mail marketing, web analytics and metrics, mobile apps and per pay click
  • Uses digital tools effectively
  • Digital analytics - Measures and evaluates the success of digital marketing activities

Interprets and follows:

  • Latest developments in digital media technology and trends
  • Marketing briefs and plans
  • Company defined ‘customer standards’ or industry good practice for marketing
  • Company, team or client approaches to continuous integration
  • Understands the principles of coding
  • Understands and can apply basic marketing principles
  • Understands and can apply the customer lifecycle
  • Understands the role of the customer relationship marketing
  • Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
  • Understands the main components of digital and social media strategies
  • Understands the principles of all of the following specialist areas: Search marketing, search engine optimisation, e-mail marketing, web analytics and metrics, mobile apps and pay per click and understands how these can work together
  • Understands the similarities and differences, including positives and negatives of all the major digital social media platforms
  • Understands and responds to the business environment & business issues related to digital marketing and customer needs
  • Understands and follows digital etiquette
  • Understands how digital platforms integrate in to the working environment
  • Understands and follows the required security levels necessary to protect data across social media platforms

Behaviours, skills and attitudes: 

  • Logical and creative thinking skills
  • Analytical and problem- solving skills
  • Ability to work independently and to take responsibility
  • Can use own initiative
  • A thorough and organised approach
  • Ability to work with a range of internal and external people
  • Ability to communicate effectively in a variety of situations
  • Maintain productive, professional and secure working environment

Apprenticeship standard

Digital marketer

Apprenticeship standard

Digital marketer

Level 3 (A level)


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