Marketing Executive Apprenticeship Cyklop UK Ltd

We are providing you with a unique opportunity to work within a European marketing team who must intricately work together to deliver a global marketing strategy for the group.

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Closing date: 20 Nov 2017

Apprenticeship summary

  • Weekly wage

    £131.25 - £150.00

  • Working week

    Monday to Friday 9.00 – 5.00. No weekends or shifts required.

    Total hours per week: 37.50

  • Apprenticeship duration

    15 months

  • Possible start date

    27 Nov 2017

  • Date posted

    28 Jun 2017

  • Apprenticeship level

    Advanced Level Apprenticeship

  • Reference number

    VAC001262957

  • Positions

    1 available

Job Responsibilities:

Exhibitions:

  • Select, organise and promote all industry exhibitions the company chooses to attend.
  • This will include tasks such as liaising with the organiser to negotiate prime stand location and rates, working with European colleagues to ensure machines and corporate stands are available and promoting attendance at the events to our customer base.

Manage Industry Press:

  • Work with the relevant industry press and trade associations to ensure Cyklop gains maximum exposure.
  • Tasks will include writing relevant articles, obtaining permission to gain photographs and videos from production sites then convince publishers to run with Cyklop articles as opposed to a competitor.

Content Creation:

  • Construct, comprehend and distribute press releases, newsletters, images and videos through an array of distribution channels including social media and web based mailshot systems.

Create and Utilise Contact Databases:

  • In unison with the sales team collect relevant industry contacts and input them into our systems so that customer databases are kept up to date on a monthly basis for all marketing campaigns. 

Market Research:

  • Find and develop new markets for us by researching and then approaching through telephone and web based marketing.
  • Develop these research projects into campaigns for the sales teams to approach externally with your assistance.

Create and Complete Installation Tenders:

  • Help the project engineers with tenders for high expenditure capital equipment.
  • They will provide you with all information required 48 hours before a tender deadline and it will be your role to create a high quality document for the prospect.

Present Your Progress at Quarterly Sales Meetings:

  • You will be required to attend the quarterly sales meetings and give a presentation on your marketing work to the sales team and senior management.
  • This is where you will gain feedback on your work and it will be discussed what is required from our marketing moving forward to improve sales.

Responsible Projects:

Create and Then Manage Website, SEO & Social Media:

  • Working with our external web team you will need to help construct and then manage, update and maximise a new company website ensuring that a strong SEO approach is taken to improve new sales opportunities.
  • You will also be required to decide on which social media channels are suitable and then create and manage accounts for these chosen marketing streams. 

Create and Implement Corporate Guidelines:

  • Create and implement a corporate guideline pack in unison with your European colleagues in order to ensure that the customer sees a consistent and concise brand across all contact with our business.
  • Once created it will be your role to ensure everything complies within the UK from internal documents (timesheets, letterheads, etc.) to email signatures, cars, clothing and coasters.

Create a Library of Promotional Videos:

  • Once you have a clear understanding of our business and the products we sell we will ask you to embark on a project to improve our YouTube channel.
  • You will be responsible for creating and updating all videos that are uploaded onto this channel as new products are launched.  

Create & Manage Sales Aids:

  • Working with the external sales force you will design and edit sales aids required by the team.
  • This may include product or company presentations; excel spreadsheets, and basic quotations for our standard product range.
  • You will also be required to create and update sales literature via Adobe InDesign as and when required whilst managing our external print companies to obtain competitive quotations for the printing of literature and business cards when required.

Requirements and prospects

Desired skills

  • Adobe Graphic Design Skills would be preferred.

Personal qualities

  • Positive attitude, critical thinking, highly motivated, happy and vibrant personality.

Qualifications required

  • A minimum of 5 GCSE’s C and above Including Maths and English (or equivalents).

Future prospects

Permanent opportunity and progression to level 4 all achievable within this business.

Things to consider

Apprenticeship National Minimum Wage (ANMW): The National Minimum Wage for Apprentices is £3.50 per hour. This is the legal minimum pay per hour applying to 16-18-year-old apprentices and those aged 19 and over in the first year of their apprenticeship. For apprentices 19 or over who have completed their first year and are continuing their apprenticeship, the National Minimum wage appropriate to their age applies. It is highly important that you do not contact the Employers directly – any attempt of this may invalidate candidate’s application. Should you have any queries regarding your Application or the job itself, please contact your 3aaa Training Academy.

About the employer

Innovation by tradition.
It all began in 1912 with an idea, courage and a pioneering spirit, resulting in Emil Hoffman founding Cyklop, in Cologne, Germany. The dynamic founder then developed a new idea of system sales to be applied quickly and surprised the professionals with innovative inventions. Like the "Gloria" seal, the patented sleeve seal, or the revolutionary combination tool for tensioning and sealing were invented by Cyklop in the 1920,s. This quickly earned the company an excellent reputation as experts and market leaders in this field.

More than 400 patents in the course of the history of the company, allow the company to be at the forefront of design and innovation. Thanks to its universal solutions, innovative products and optimal production quality, Today Cyklop is one of the leading suppliers of systems for load securement

Employer

Cyklop UK Ltd

Address

2

Generation Business Park, Barford Road

St. Neots

PE19 6YQ

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Training provider

Combined with knowledge and skills gained in the workplace, the Level 3 Digital Marketer will provide an understanding into the fundamentals of marketing, digital business principles and the principles of coding.  Training will be provided via outstanding classroom training, dedicated workplace mentorship and on-the job experience to build the necessary skills, knowledge and behaviours to begin your career as a Digital Marketer.

The apprenticeship includes:

  • BCS Level 3 Diploma in Digital Marketing.
  • BCS Level 3 Certificate in Principles of Coding.
  • BCS Level 3 Certificate in Marketing Principles.
  • Google Analytics Individual Qualification.

Training and Assessment:

  • Throughout the first 12 months you will be required to attend your local 3aaa academy in Peterborough for around 20 days (plus exam days).
  • You will attend a four day synoptic assessment at the end of your course (approx. month 14).
  • Your dedicated mentor will visit you in the workplace approximately every 8 weeks.
  • Online support for modules will be provided for you to complete outside of work.
  • The remainder of your training will be completed in the workplace.

Apprenticeship standard

Digital Industries > Digital Marketer

Training provider

ASPIRE ACHIEVE ADVANCE LIMITED

Applications for this apprenticeship are being processed by ASPIRE ACHIEVE ADVANCE LIMITED

Contact

applypeterborough@3aaa.co.uk


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Closing date: 20 Nov 2017